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Multilingual social media has incredible potential to attract new target audiences. Lets see: the internet has more than 3 billion users with even more than one account per person. Many businesses do not want to understand this fact and make it work for them. And most of their potential customers would be more likely to buy a product if it spoke their languages. It is not a witty remark: we mean sought-after languages like German Chinese or French. Sometimes companies hire several native-speaking social media managers to maintain their multilingual accounts but if you do not have a corporation it seems more reasonable to look for professional translation services online. In this article you will learn 5 reasons why using more than one language on social media can be beneficial for your business. 1. Brand Awareness According to CSA research more than 70% of people spend more time on websites and apps in their native language and more than 40% of global customers wont buy anything if it is written in another language. Lets not mention that most customers browse information in their language just from the point of view of convenience and of course not everyone may know your language to a decent level. This means that if you work or plan to work with clients from different countries if you want to engage new customers who speak another language or you are trying to reach an absolutely new market multilingual social media is something you definitely need to consider. 2. Visibility and Engagement If you are authentic in your social media if you show that you are not just a company but there are real people behind the companys name you will surely find a spot in clients hearts. You can share the companys story values and even lifestyle. When social media users like what you do they share your posts with friends and interact with the content and that is how more and more people get to know you. If your competitors are active on social media and you arent you can be sure you are losing a big part of your customer base. 3. Search Ranking It is not a secret that social media activity impacts search engine optimization. That means the more you post on social media and the more your followers interact with your content share and like your posts the higher your website rank is and the closer your website is to the top of Google Search. And if your visibility on search engines is high no matter what kind of business you run it will lead to higher brand awareness website traffic new clients and revenue growth. 4. Customer Loyalty To obtain loyal customers on social media your content should resonate with their needs and concerns. No way should it be brand-focused. You should carefully craft any message you post on social media. Sometimes it is better to localize the content rather than translate it. This matters: because you want to preserve the original meaning of your thoughts dont you? There are many specific customs and traditions jokes and local puns whose meaning might be missed if simply translated. When your customers see that you are taking the trouble to convey your message in their language they cannot help but become more loyal. 5. Conversions As we have said before in the modern world the majority of people are willing to pay more if a company gives information about a product in their native language. It gains more trust because people perceive the specific idea and emotion you are implementing in the offer. Social media advertising campaigns are affordable for big businesses as well as for medium-sized and small companies. Moreover they represent one of the quickest ways to make first sales in a regional market. All you need here is a сompany page with high-quality content and a few ad creatives who stand out from the crowd. In case you still have doubts as to whether it is worth investing in multilingual content for your social media pages stay tuned. According to the Content Marketing Institution content marketing gives three times more leads per dollar spent than outbound marketing and costs 62% less. Bear in mind that your social media will help you bring in more people but the only way to keep your new audience is with the content you create! Bottom Line Not every company needs multilingual social media. It mainly depends on your goals and aims budget capacities the size of the company and your human resources. Unfortunately not every business can afford to have several native-speaking managers who will maintain pages with various content. And of course you may not even want to be present in all the markets equally. But if you do there is no need to be afraid to try something new and get experience. Social media helps us build trust among our clients. You can check a hypothesis at low cost experiment and ask for clients opinions before releasing something new. Thus both of you will benefit! Nowadays social media has great potential in sales. So we come to the conclusion: if your goal is to internationalize your company and enter foreign markets you should definitely choose to develop your social media presence. The post 5 Reasons To Make Your Social Media Multilingual appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/5-reasons-to-make-your-social-media-multilingual/ The post 5 Reasons To Make Your Social Media Multilingual appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-reasons-to-make-your-social-media-multilingual/

Image Source: st3.depositphotos.com Social media managers have many jobs. They work as customer service representatives analysts and graphic designers. They even work as copywriters and strategists. If you are a social media manager yourself you know that managing these duties needs some skills. And these should be in line with traditional and social media marketing. So below are several social media management skills you might like to have up your sleeve: 1. Communications Social media is a communication platform. Thus you need strong communication skills ideal for any audience. It is not only about communicating with customers. You may also have to compile a social listening analysis to present to executives. You may also need to write a brief to kick off a creative project. Other times youd need to meet with the product team to share feedback. As it is you should be able to relay ideas to different audiences. Communicating on Social Media Platforms As the voice of your brand your communications should not stop at writing. You also have to use stickers pictures GIFs videos or emojis. This way you will be able to relay your messages in a clear and interactive manner. Communicating with Teams and Managers You also have to be able to communicate with other people. These could be collaborators and executives. You may also have to speak to stakeholders about the impact of your work. 2. Writing Skilled social media managers should be excellent digital conversationalists and copywriters. As such you should know how to create concise content. This should elicit emotions from your audience. This can be through witty social banter or through attention-grabbing ad copy. Writing is also crucial for other things. It will help you make a case for increasing your budget. You can also provide executives with insights into your strategy. 3. Creativity Differentiation is one of the primary challenges for brands in social media. Every social media manager wants to create exciting content. But it takes creativity to develop ideas that stand out from the rest. In this field creativity is versatile. It helps you: Expand and hone your brands personality and voice. Lead productive brainstorms that bring out the teams best ideas. Focus on every aesthetic detail of a social post from links and images to formatting of the copy. Make multimedia content thats appealing to the eyes. Develop risk-taking innovative social campaigns. 4. Efficiency and Organization You cant execute a social media strategy without knowing how to manage your time. This makes organization and efficiency the two most important social media skills. Youll have to put in place processes policies and methods for things to run well. Having a social media calendar is one of the best means to plan and keep content organized. 5. Digital and Traditional Marketing You should think bigger. You shouldnt focus only on accomplishing social media marketing goals. Digital marketing is at the intersection of sales customer experience and marketing. Its also the source of much valuable business information. So connecting your social media plan to business and marketing goals will help. It is also best if you know more about traditional marketing approaches. This will help create a social strategy with a considerable business impact. Social media management is a career path of lifelong learning. Honing the skills you need for this field will benefit you at every stage of your career. The social media management tips mentioned above can help. If you do well in developing these skills you are as good as gold in the industry. References:https://sproutsocial.com/insights/social-media-skills/ The post 5 Social Media Management Skills Every Manager Should Have appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/digital-marketing/5-social-media-management-skills-every-manager-should-have/ The post 5 Social Media Management Skills Every Manager Should Have appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-social-media-management-skills-every-manager-should-have/

Social Media Marketing Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Businesses that don’t understand their customer journey will not only attract the wrong customers but also won’t be able to retain the few that they do attract.

In this episode of the Social Media Marketing podcast, I sat down with host Michael Stelzner to talk about rethinking the customer journey and a strategy you can use to optimize your marketing.

Listen to the Social Media Marketing Podcast with John Jantsch episode here.

Original source: https://ducttapemarketing.com/social-media-marketing-podcast-the-ultimate-marketing-engine/

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We live in a very competitive business world and if you have your own business then you understand exactly what I am talking about. In the past you only had to compete with your nearest competitors who were on the high street but now youre competing with businesses from all over the globe because of the growth of the Internet. The Internet has changed most things for the better and although it has created a lot more competition in the marketplace it also allows you to reach out to many thousands of potential customers. You should have an online presence at this point and you should be using it to reach out to these new customers. Most people have a mobile phone nowadays but some dont have Internet facilities that allow them to be able to keep up with current market trends. Many businesses still use the older conventional marketing methods but they seem to overlook the many benefits of using SMS marketing. It is massively underutilised and businesses tend to overlook it when it is still very effective. If youre still a little in the dark as to the benefits of text marketing and you want to find the best company for the job then you really do need to have a look here at the best website https://www.prodocom.com.au/products/sms to learn more about SMS marketing. The following are just some of the many benefits. 1: It builds a loyal customer base When you use SMS marketing it allows you to really engage with prospective customers and over time they will become loyal customers as well. By using this method you are able to offer customers special promotions and to provide them with important information about the product or service that your business has to offer. When customers receive information about items they have shown an interest in the past then they feel that youre looking out for them and that you are making them the focus of your business. 2: It is quick and effective If you want to get your business message out there to as many people as possible and at the same time then SMS marketing is definitely the right choice for your business. You are able to contact them instantly and you are literally getting your message into the hands of your customers. It is fair to say that people always keep their phones with them and they are always checking to see what the messages are all about. This is definitely one of the popular marketing trends for 2021. 3: It is very cost-effective When you compare this marketing tool to other methods of digital marketing the reality is no comparison when it comes to cost. If you have a fairly small budget for your marketing and advertising then this will definitely save you money by getting your business message is out to literally thousands of customers. Be sure to follow government regulations when undertaking a SMS marketing campaign. If you are currently running a marketing campaign then it is so easy to integrate SMS marketing into it. By using everything together you are sure to create a strong message that would be sent directly to your customer. SMS marketing gets to the point quickly and removals all of the ambiguity. The post The Top 3 Benefits Of SMS Marketing For Your Business appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/advertising/the-top-3-benefits-of-sms-marketing-for-your-business/ The post The Top 3 Benefits Of SMS Marketing For Your Business appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-top-3-benefits-of-sms-marketing-for-your-business/

Social Pros Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode, I discuss with hosts Jay Baer and Adam Brown of the Social Pros podcast what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant.

We talk about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly tweak your strategy.

You can catch some great insights into how you can leverage customer reviews and use them in your strategy. Listen to the episode here.

Original source: https://ducttapemarketing.com/social-pros-podcast-the-ultimate-marketing-engine/

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DigitalMarketer Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the DigitalMarketer podcast, I sat down with host Jenna Snavely to talk about my upcoming book, The Ultimate Marketing Engine. I take listeners through my innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And I’m convinced that it can work for just about any company, including yours.

Listen or watch the episode here.

Original source: https://ducttapemarketing.com/digitalmarketer-podcast-the-ultimate-marketing-engine/

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With approximately 15,516 likes and 110 comments per post, fashion is without a question one of the biggest industries on Instagram.

According to a survey, more than 250 million Instagram users tend to buy clothing material that they noticed on the social media platform. While more and more people are being attracted by Instagram, the platform is rapidly growing and establishing itself. However, the competition is also growing side by side with the marketing opportunity.

So, the main question is: how can a smaller fashion brand also taste the fruit of success in this vast competition? Well, we got you covered.

In this article, we will discuss 7 tips that will help you to stand out from the huge retail crowd.

Always Upload Perfect Pictures

Instagram is considered the realm of amazing photos. Even if you don’t work in a fashion brand, you should always upload quality content in your Instagram story and feed. You might be thinking of what is known as quality content. Quality content can be everything from picture quality to relevant hashtags. Here are 2 picture quality elements you should follow every time:

Dig To Fly Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the Dig to Fly podcast, I sat down with host Karl Staib to talk about a few things — creating a business you love, how to grow that business through understanding your customer, growing your referral network, and concepts from my upcoming book, The Ultimate Marketing Engine.

Listen to the Secret to Life and Business with John Jantsch episode here.

Original source: https://ducttapemarketing.com/dig-to-fly-podcast-the-ultimate-marketing-engine/

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Telemedicine has come to a place of prominence in the healthcare industry amid the COVID pandemic. While other industries were temporarily brought to a standstill, healthcare was able to forge ahead. This was with the use of remote doctor visits, remote consultations, and other telemedicine operations.

However, one of the most vulnerable sectors of our population who was hit the hardest by COVID are seniors. They have not been as quick to adopt telehealth in day to day practices. Nursing homes are in serious need of such a beneficial resource so that they gain access to telemedicine.

Currently, 10% of all patients admitted to a nursing home for post-acute care never see a physician during their stay. This statistic is hitting these patients hard and resulting in poorer medical outcomes. For instance, a post-acute patient who does not see a physician within the first 30 days is 2x as likely to be re-hospitalized or to die. Compare this to those who do see a physician. The median stay for these patients is just 11 days, and this is often not due to being released to their homes.

On average, patients in urban areas wait 3.2 days to see a physician. In rural areas it’s a devastating 8.1 days. Two main things that could produce significantly greater medical outcomes and significantly reduce costs are the presence of an on-site APRN, and the adoption of telemedicine in daily functions.

Through these two significant changes, 83% of health issues could be treated in-house and patients could get the attention they need and deserve.

Via TapestryHealth.com

The post How Telemedicine is Saving Lives appeared first on Social Media Explorer.

Original source:

https://socialmediaexplorer.com/infographic/how-telemedicine-is-saving-lives/

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Unpacking 17 Years Of Sales Consulting Experience written by Sara Nay read more at Duct Tape Marketing

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