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For those of you that haven’t heard of the profession before, domaining is big business. The buying and selling of domain names continues to rise as digital and websites are quickly becoming the new real estate as so much of the physical world is in jeopardy with ongoing concerns of the global pandemic. Premium domain names can really give your business a head start when it comes to search volume and brand recognition. Buying an existing domain means you don’t have to start from scratch, which can save you time.

How did we get here? The first domain name – symbolics.com was registered all the way back in 1985! By 1988, ICANN was founded to manage critical names and numbers for DNS. The .com domain name extension, while not the only extension, continues to be the most valuable and recognizable.

How much do some premium domains fetch in the open market, you may wonder? In 2019, there was a notable premium domain name – voice.com – that sold for a whopping $30 million. If you have an existing business, make sure someone doesn’t get your domain before you do. Elon Musk had to shell out $11 million to get tesla.com.

There is even more brand value when it comes to purchasing vanity phone numbers to go along with premium domain names. Customers often remember phone numbers with phrases in advertisements and when it’s time for them to call you up for your services.

Learn more about the power of a premium domain name along with vanity phone numbers in the visual deep dive below:

Source: SBALoan.com

The post The Power of Premium Domain Names appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/premium-domain-name/

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Crafting A Business Strategy That Actually Lasts written by Sara Nay read more at Duct Tape Marketing

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This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

How To Speak With No Fear written by Sara Nay read more at Duct Tape Marketing

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This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.

The Unstoppable CEO – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Any business can grow and scale in good times.

Can your business thrive and survive through tough times?

Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights.

In this episode of the Unstoppable CEO podcast, I talked with host, Steve Gordon, about my new book The Ultimate Marketing Engine, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.

Listen to the Unstoppable CEO Podcast episode here.

Original source: https://ducttapemarketing.com/the-unstoppable-ceo-the-ultimate-marketing-engine/

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While the pandemic has been difficult to manage for all, certain aspects of it turned out to be better in a sense for many workers. For the first time, many members of the workforce got a taste of the dream work environment – or so we thought. While remote work definitely has its perks, there are some serious drawbacks as well. So why don’t we all just return to the office? Between the coronavirus pandemic, vaccinations, social distancing, and a record number of people choosing to quit rather than return to the office, it isn’t always so simple. Perhaps the hybrid workplace can help?

It’s important to note that while many employees might rather work from home, not all jobs are possible to be done fully remotely after all. So let’s not be too quick to abandon the office for good.

Let’s look at a more flexible and accommodating way to work that should make everyone happy – the hybrid workplace. Ideally, a worker can get the best of both worlds, combining the flexibility of remote work along with the stability and structure that the office environment can afford us. From the business perspective, hybrid workplaces can be a boon for a better use of office space and improve employee satisfaction as it can be more accommodating to their work style.

There are still challenges to this approach such as planning office space, inclusion, the potential for less career advancement (as some management will continue to reward in-office only staff), and collaboration, but we’re still getting there.

Learn more about why the hybrid workplace may be the wave of the future in the visual deep dive below:

Source: TrackTime24.com

The post Hybrid Workplace: Innovation for the Future appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/hybrid-workplace/

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Delivering Happiness At Work And Beyond written by John Jantsch read more at Duct Tape Marketing

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Social Media has become a very important part of people’s daily lives. During the early days of its inception, it became quite popular with the youth, however, these days you can find people of every age group connecting together.

People share their daily adventures through written posts, photographs, and videos. People have at a certain level started relying on social media to spend time together than actually meeting up to do so.

This development in trend has opened the gates of opportunities for businesses to tap into the huge user base to promote their products and services.

Advertisements and promotions have soared up in general, however, businesses also post promotional and traffic generation posts.

While the process of drafting and strategically posting content might seem fun in the beginning, it certainly takes a toll over time.

To help the social media marketers in doing their jobs, saving them time, and essentially helping them focus on the important things, several social media marketing tools are available.

Let’s discuss some of these useful social media marketing tools-:

1. Biteable

Biteable is a video creating platform where businesses or organizations can make short informative video content to post on social media. Biteable provides several video templates and backing tracks to choose from and improvise.

The free plan contains several features, but there are certain shortcomings like watermarks and limitations on commercial usage. Paid plans aren’t expensive, moreover, they make the videos commercially viable plus they provide additional features.

2. Buffer

Buffer is a social media management platform that basically allows the user to post content on different social media platforms strategically.

Its analytics feature allows us to monitor several metrics like engagements, impressions, etc., which can be used to optimize the content.

Other features include content sharing through the Chrome extension, team management, link shortening, etc.

3. Buzzsumo

Buzzsumo is an analytics platform that allows social media marketers to research content ideas based on the content sharing info of domains.

It also helps find influencers for a certain content topic. Using Buzzsumo, users can keep track of the competition and develop the content accordingly. It also provides APIs that can be integrated and automated for further research and analytical purposes.

4. Missinglttr

Missinglttr is a content creation tool especially helpful to bloggers. It drafts several posts out of a single blog which can be then used for initial targeting and later retargeting.

Some features provided by Missinglttr that assists content creators are- content templates, custom URL generator, scheduling posts, and much more.

5. MeetEdgar

MeetEdgar is an automated content manager that helps the generation of traffic, content scheduling and rescheduling, content creation, and content sharing.

The auto-refill que helps develop content without having to worry about it. We can share a diverse range of content using the category-based scheduling tool. It is not free, but the costs aren’t too expensive.

6. Hootsuite

Hootsuite is a social media management tool that allows multiple channel management from its platform. We can also perform team management and schedule our timing of content reposting and updating.

It can be integrated with several social media platforms such as Facebook, Instagram, Youtube, Reddit, Google +, Twitter, etc., and provides analytics segmentation based on the different platforms for better research and optimization.

7. Mention

Mention is an analysis and social media management tool that provides several features- the listen feature that allows users to explore important conversations across the social media platforms and derive important customer sentiment.

The monitor feature is helpful to derive product or service trends by analyzing the online mentions. Moreover, the publish feature helps publish content collectively and react to the engagements on social media channels.

8. Brand 24

Brand 24 is an interactive social media monitoring and tracking tool that can be used to monitor specific mentions across the internet.

Moreover, it represents the mentions under three scenarios- positive for a positively represented mention, negative for a negative mention, and neutral for others.

It can be integrated with the team collaboration application Slack and provides automated reports on a daily and weekly basis which can be exported as PDFs, Excels, or graphical images.

9. Famm.io

Famm.io is an online reputation management and social media analytics tool which can be used to monitor brand visibility through gathering information on the mentions of the brand across the internet and social media.

It provides data regarding the dynamics of a particular keyword’s mentions that can help analyze the situations and results. It also helps find content creators and influencers.

10. YouScan

YouScan is a social media monitoring tool, however, it provides extensive visual analytics and image recognition service as well.

It is quite costly with the Standard plan at $1000 per month making it unviable for low budget entrepreneurs.

YouScan provides several features- tracking social media, blogs, and news mentions in real-time, obtaining visual insights from graphic content (logo recognition, object detection, etc.).

In YouScan, users can also develop customized dashboards with appropriate filters and develop custom reports. YouScan helps analyze online content not only on the textual level but also on the visual level.

Conclusion

Time is an important asset and the tools that save our valuable time need to be valued. Moreover, it’s essential to empirically analyze our operations to be able to optimize it properly.

Without proper analysis in place, we are necessarily moving blindfolded. We have thus briefly discussed 10 top tools that would assist a social media marketer in both – saving them time and analyzing important metrics.

To find out what suits you best, test them, and go with the one that helps you the most.

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Author Information:-

Author Name:- Harikrishna Kundariya

Biography:- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, A Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

Website URL:- https://www.esparkinfo.com/

Social Media Profiles:-

Twitter: https://twitter.com/eSparkBizFacebook: https://www.facebook.com/esparkbizLinkedIn:- https://www.linkedin.com/in/harikrishna-kundariya-7a71693a/

The post 10 Best Social Media Marketing Tools for 2021 appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/10-best-social-media-marketing-tools-for-2021/

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No machine can replace human minds when it comes to deploying effective marketing strategies. However, the content marketing software nowadays provides a lot more options to enhance your marketing campaign that would result in achieving rapid growth in your business.

There are hundreds of content marketing software available and each has various distinctive features that serve different marketing purposes. In this article, we have presented the top 10 content marketing platforms that would surely encourage you to apply unique marketing strategies for expanding your business.

10 Industry-best Content Marketing Platform

Semrush

Conversations About Collaboration Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

I sat down with Phil Simon, host of the Conversations About Collaboration podcast, to talk about concepts from my new book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.

In this episode, we discussed the collaborative nature of marketing, Monday.com, customer journeys, automation, and referrals.

Listen to the Conversations About Collaboration Podcast with John Jantsch episode here.

Original source: https://ducttapemarketing.com/conversations-about-collaboration-podcast-the-ultimate-marketing-engine/

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Why Playing The Long Game Is Essential To Success written by John Jantsch read more at Duct Tape Marketing

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