Image Source: st3.depositphotos.com Social media managers have many jobs. They work as customer service representatives analysts and graphic designers. They even work as copywriters and strategists. If you are a social media manager yourself you know that managing these duties needs some skills. And these should be in line with traditional and social media marketing. So below are several social media management skills you might like to have up your sleeve: 1. Communications Social media is a communication platform. Thus you need strong communication skills ideal for any audience. It is not only about communicating with customers. You may also have to compile a social listening analysis to present to executives. You may also need to write a brief to kick off a creative project. Other times youd need to meet with the product team to share feedback. As it is you should be able to relay ideas to different audiences. Communicating on Social Media Platforms As the voice of your brand your communications should not stop at writing. You also have to use stickers pictures GIFs videos or emojis. This way you will be able to relay your messages in a clear and interactive manner. Communicating with Teams and Managers You also have to be able to communicate with other people. These could be collaborators and executives. You may also have to speak to stakeholders about the impact of your work. 2. Writing Skilled social media managers should be excellent digital conversationalists and copywriters. As such you should know how to create concise content. This should elicit emotions from your audience. This can be through witty social banter or through attention-grabbing ad copy. Writing is also crucial for other things. It will help you make a case for increasing your budget. You can also provide executives with insights into your strategy. 3. Creativity Differentiation is one of the primary challenges for brands in social media. Every social media manager wants to create exciting content. But it takes creativity to develop ideas that stand out from the rest. In this field creativity is versatile. It helps you: Expand and hone your brands personality and voice. Lead productive brainstorms that bring out the teams best ideas. Focus on every aesthetic detail of a social post from links and images to formatting of the copy. Make multimedia content thats appealing to the eyes. Develop risk-taking innovative social campaigns. 4. Efficiency and Organization You cant execute a social media strategy without knowing how to manage your time. This makes organization and efficiency the two most important social media skills. Youll have to put in place processes policies and methods for things to run well. Having a social media calendar is one of the best means to plan and keep content organized. 5. Digital and Traditional Marketing You should think bigger. You shouldnt focus only on accomplishing social media marketing goals. Digital marketing is at the intersection of sales customer experience and marketing. Its also the source of much valuable business information. So connecting your social media plan to business and marketing goals will help. It is also best if you know more about traditional marketing approaches. This will help create a social strategy with a considerable business impact. Social media management is a career path of lifelong learning. Honing the skills you need for this field will benefit you at every stage of your career. The social media management tips mentioned above can help. If you do well in developing these skills you are as good as gold in the industry. References:https://sproutsocial.com/insights/social-media-skills/ The post 5 Social Media Management Skills Every Manager Should Have appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/digital-marketing/5-social-media-management-skills-every-manager-should-have/ The post 5 Social Media Management Skills Every Manager Should Have appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-social-media-management-skills-every-manager-should-have/