Duct Tape Transcript

John Jantsch (00:01): Today’s episode is brought to you in part by success story, hosted by Scott D Clary and brought to you by the HubSpot podcast network. Success story is one of the most successful, useful podcasts in the world. They feature Q and A sessions with successful business leaders, keynote presentations, and conversations on sales market, business, startups and entrepreneurship. A recent episode had Terry Jones, the CEO of Travelocity and the chairman of, of kayak.com. Talking all about disrupting existing industries with technologies so much for us to, to think about and learn in that episode. So let’s into the success story podcast, wherever you get your podcast.

John Jantsch (00:55): Hello, welcome to another episode of the duct tape marketing podcast. I thought I would do, uh, kind of a interesting show. Well, hopefully you find it interesting. I’m gonna do a solo show. I’m gonna recap some of what I thought were my, my favorite conversations in podcasts and kind of high spot them with some key takeaways for the course of 2021, so that you can get in there and get ready for some news shows in 2022, that we are going to, in fact, we’re fast working on as we speak. So, you know, I do, uh, two shows a a week. So that’s about a hundred interviews. Obviously I sprinkle in a few of my solo shows. So picking the top 10 can be a D difficult, uh, chore. I would say there were two factors that I put into deciding the top ten one is just downloads.

John Jantsch (01:50): I mean, people listened to were more interested in shared certain episodes. So that’s a good, good indicator that that was, uh, a decent show, but also I, you know, I get to vote and so I’m gonna talk about some of the conversa and people that, that I really enjoyed, uh, speaking with. So maybe I’ll do the 10, like count down right. 10 to, to one and keep you in suspense. All right. So number one was a DBB. He’s the author of the one page marketing plan. Get new customers, make more money and stand out from a crowd. This is a crazy, pretty simple concept that has sold hundreds and hundreds of thousands of copies for 10 years. It’s just, you know, keeps plugging. Alan keeps plugging away at this simple topic. And, you know, I had to write seven books in that, in that time that Alan wrote one, I’d say the biggest takeaway from this is it’s like what not to do as much as what to do.

John Jantsch (02:48): So to build a successful business, you need to stop doing random acts of marketing and start following a plan for business growth. That sounds a little like strategy before tactics, right? The problem with marketing plan still today’s, you know, people have 30 page documents that are very time consuming and difficult to create. And very frankly, it never gets done or certainly never gets used or rarely gets used. Uh, the one minute or one minute, the one page, uh, marketing plan is really all about simplifying your marketing implementation in ways that that allow you to create a plan that you follow, that you use simple and fast. All right, that’s number 10. We’ll have links to these individual shows in the show notes. So if you wanna listen, go back and listen to any of these. You’ll be able to find them all in one place.

John Jantsch (03:39): All right, spoke with trip linear. We talked about living or reaching your potential by living dangerously. His book was called. This book will make you dangerous. So kind of an interesting title, right? I think it, I think the thing that probably, again, the takeaway trip spends thousands of hours a year coaching, primarily men all around the world on how not to sleep through life, how to see opportunities instead of walls. We spent most of our time talking about mindset and, and really how to challenge your fears, align your life with meaning and find clarity and direction in your life. Not a bad thing to go back and listen to if you’re just starting the year out. All right. Number eight, Sophia, Godkin the simple truth about happiness. So Sophia is a health psychologist. Happy. I remember that being as part of her, her title, and she’s written a book called the five minute gratitude journal, give thanks, practice positivity and fine joy.

John Jantsch (04:48): You know, this idea of gratitude is one that just won’t go away. people keep talking about it. People keep writing books about it. And maybe that there’s something to it. One of the things that I, I, I probably, if you go back and list the episode, I probably sounded surprised at how well this book was selling. I mean, it was essentially a very, very simple book, five minutes of gratitude journaling. And it was so, so had at the time we did the interview, she sold hundreds of thousands of this. So she’s really tapped into, I think, not only the topic, but maybe the way people wanted to consume the topic itself. You know, so many people are going through a lot of stress, not really living in a, what they would call a harmonious harmonious state today. And I think that to this book tries to give you the tools, resources, and mental mindset.

John Jantsch (05:38): There’s that word again, to decide to be happy. I know that sounds of simplistic, but there’s something to it because hundreds of thousands of people have gravitated towards it. All right. Number seven, Jackie Lieberman, making brands more human she’s. Uh, Jackie is worked in the largest of companies, the smallest of companies currently the founder of her own small company called brand crude. I think this idea of being more human is something that, that really attracted me. I think, I think it’s everybody. I think we’re all in a place right now where we’re craving that brands that have a conscious, a point of view, a soul, a personality. And that’s really what we talked about. The, the, the work that she does with her clients and the ways in which she’s helped, many brands become more human. So you can check that show out. Number six, Jeffrey Shaw, making your self-employed business sustainably successful, no surprise.

John Jantsch (06:35): Jeffrey wrote a book called the self life business and personal development strategies that create sustainable success. You’re probably seeing the theme here. personal development, happiness mindset, or a lot of my favorite shows. I mean, being, self-employed owning your own business. I, it’s not like having a job. I mean, it’s a choice. Think for, hopefully it’s a choice for you. But I think that one of the things that people that do this for any amount of time realize is that you have to grow personally while building your business. You have to develop yourself, you have to raise the bar. If you’re gonna achieve any level of success that’s fulfilling. And I think that, that, it’s not just, again, it’s not just business books, business strategies. I mean, personal development is always going to be something that that’s important. This holistic approach. I wrote a book as, as many of, you know, called the self relied entrepreneur.

John Jantsch (07:29): And that was really in a lot of ways, my attempt to kind of Chronicle some of the things at least that I’ve observed and learned along the way. And now a word from our sponsor it’s official 2022 electric cars are mainstream. I have more computing power in my pocket than it took to get a Apollo to the moon. And I just ordered a chocolate milkshake to my doorstep. In the time I’ve been reading this message with unprecedented access and speeds to products, it’s easy to see why businesses struggle to connect with the complex customers of, to day with new technology, dedicated to helping your marketing team scale and simplify HubSpots on a mission to help businesses intelligently connect with customers everywhere, intuitive visual workflows and bot builders help you create scalable automated campaigns across email, social media, web, and chat. So your customer hear your messages loud and clear an automated mobile optimization adapts your content from multiple device types.

John Jantsch (08:27): So you can reach your customers wherever they are. Oh, look, my milkshake just arrived. Unravel complexity scale smartly, and learn more about how you can transform your customer’s experience. A HubSpot CRM platform@hubspot.com. All right. Number five, Ryan Eng, England, how to attract the right talent. Boy, a lot of small business owners, certainly in the, in certain industries will tell me the greatest challenge of 2021 for them was hiring people, finding people to do, uh, the jobs they needed them to do. A lot of took different paths. A lot of people decided they didn’t wanna work in certain industries anymore. A lot of people just decided they wanted to reevaluate what it is they did for a career. Ryan runs a company called core fit hiring, and we talked, we really all the ways that you have to think about hiring, you know, as a marketing, as a, as a kind of a full time marketing thing, not just like, oh, I have position.

John Jantsch (09:23): I need to go out and find somebody for that position. That’s really where you get yourself in trouble. Cuz a lot of times, by that point, you’re desperate . And so, uh, what Ryan professes is, is really something that, that goes on nonstop that you’re always looking for the right talent. All right. Number four, my friend Mike Alz, Mike’s been, uh, on at least five times. I bet he had a new book out called get different marketing that can’t be ignored. So Mike kind of goes through his, I think the acronym was dad, his, his approach to of thinking about not just being better, wouldn’t it be nice if that’s all it took but, but that, that, you know, better sometimes saying for granted better sometimes is just assumed. Whereas different is a way that, you know, you really go against an industry, you go against a trend, you get people’s attention.

John Jantsch (10:15): You still gotta be good. I’m not, I’m not pooing that, uh, by any mean, but I, I think that his, his method for positioning your business or, or brand to get noticed in attractive best prospects and convert opportunities into sales is worth a listen. Right? Number three. Now, as some of, you know, long time listeners know, I occasionally only do solo shows and I only put myself in this list because , my solo shows typically are in the top downloads for the year. So I guess it qualified in, in that, uh, standpoint. So I get to pick, you’re already a listener. So I’m, you know, I’m not throwing this out there. So you listen to my show because you’re already listening to my show, but I did an episode on creating content for every stage of the customer journey. And I think that it touched a nerve, you know, content is looked at by so many people as a one off project or, or, you know, solely to get people to know who you are or, or to generate leads.

John Jantsch (11:16): But really it really needs to be the voice of strategy. It’s such an important piece of marketing these days that you’ve gotta incorporate every phase of the customer journey. And here’s the thing. As people move through the customer journey, meaning they come to learn about you and they start investigating and maybe they’re considering hiring you. I mean their, their questions and objectives change at each stage of those each stage of the journey. And, and you know, I talk a lot about the, the marketing hourglass so that no, like trust, try by repeat and refer stages. You’ve gotta be thinking about content that helps guide people. You can’t force people, but guide people, uh, through those stages. And so I’ve been, you know, I talk about the customer journey, talk about it frequently, but in this particular, uh, episode, I really wanted to tie content to it because frankly, if you view content this way, as the voice of strategy, as something you create for every stage of customer journey, you can produce less content there at it.

John Jantsch (12:12): You don’t have to produce as much content if you are strategically targeting your content for something, for an action. To answer a question, to answer an objective, to move somebody through the customer journey. All right, number two, Claire, come on, how to optimize your work performance. So that’s Claire’s business. She helps busy professionals optimize their performance, frankly. It’s part therapy. She works with professionals, really helping them kind of do this whole work life integration thing again, another, I didn’t realize this until I really started digging in another episode about mindset in the way that you build habits, that last boost your pro productivity and optimize your work performance.

John Jantsch (13:09): All right. And last but not least number one, this is probably, I hate, you know, I do a hundred some episodes, so I hate to pick a favorite, but this is probably my favorite book that I read this year. I read a lot of books, but Oliver Burman’s 4,000 weeks time management for mortals is one that I just, anybody who asks me, um, know any good books this is the first one that I, I, I throw at them. You know, the, the, the 4,000 weeks is based on the average lifespan of a human being and it’s brief. So I still use somebody my age I’ve lived 3000 weeks. So it really, in some ways, when I first started this book is like, wow, that’s a cold splash in the face. Right. But I think the problem is, or what, what, what I think the author, what Oliver is trying to get at here is that we’re so obsessed with length, our to-do lists and our inboxes and our work life balance and creating hacks and, and finding, I mean, what he essentially says is stop.

John Jantsch (14:08): You can’t win that game. , you know, stop trying. In fact, that’s really the, the thing that causes, uh, the most stress us. In fact, the things that we’re trying to do, like to be more productive, to be more efficient, to manage our inboxes, that’s the stuff that’s actually making things worse. So in the book, he talks a lot about that, again, mindset and, and really many of the unhelpful ways that we’ve come to think about time. But then he also shares a lot of, of information about how to think about doing things differently and so that we can show up better in, in the present moment. I mean, that’s kind of the idea behind the 4,000 weeks is, you know, let’s use ’em more wisely. All right. So that’s my top 10 shows for the year. Hopefully you enjoyed my little run through, you can find them all in the show notes, uh, a link, if you wanna listen to them individually, but look for more new episodes coming to a podcast, listening device, headset, whatever it is you do.

John Jantsch (15:11): car to you. All right. Love those reviews. Check it out at iTunes. Leave us a review. If you like this show, let me know what else you’d like to hear. Who’d you’d like to hear me interview. I love those requests. All right. It’s just John at duct tape, marketing.com. If you wanna send me a note, take care.

John Jantsch (15:30): All right. That wraps up a, another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install of that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at ducttapemarketing.com and just scroll down a little and find that tab that says training for your team

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Duct Tape Transcript

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by my friend, Ben Shapiro brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and E business and career success. Recent episode, one of my favorite extending the lifetime value of your customer. You know, I love to talk about that. Listen to the MarTech podcast, wherever you get your podcast.

John Jantsch (00:43): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Dr. Sophia Godkin. She’s a health psychologist, happy and happiness relationship and transf a lot. There’s a lot of title in there. Transformational coach. She’s also the author of the five minute gratitude journal. Give thanks, practice positivity. Fine joy. So Sophia, thanks for joining me.

Dr. Sophia Godkin (01:12): Thank you so much for having me, John and I take full responsibility for you fumbling there in the introduction, but just all of those titles, it’s hard to leave one out that they’re all really meaningful to me. So so for that introduction,

John Jantsch (01:24): Well, my longtime listeners know that I just roll with it. I don’t, I don’t do redos so that’s wonderful. The, the, I, I can say though, that I’m absolutely certain, you’re the first happy I’ve had on the show. I’m positive of that. I’m

Dr. Sophia Godkin (01:39): Also positive of that. Yes, because I made up the term. So ,

John Jantsch (01:44): But, but to tell you the truth, I really, I kind of wanted to do this for personal reasons. I’ve got a couple issues to work through today. Is that all right with you? oh my

Dr. Sophia Godkin (01:52): Gosh. No, totally. You, you might be being sarcastic, but I’m, I think sometimes that vulnerability and that sort of in the moment support is, is yeah, can be really helpful to others. So I’ll let you decide how we spend our time. All right.

John Jantsch (02:05): Well, I, I would be lying if I didn’t say I have a lot of guests on here because I really want to chat with them and hear what they have to say. Not only to record it, but I get, I get as much outta doing these interviews as any listeners that’s for sure. So tell me a little bit about, uh, we’re gonna get into the five minute gratitude journal, um, and your work in general, but give me a, give us a sense of kind of your journey to becoming a pathologist. And as we were talking before we got started in Boise, Idaho right now.

Dr. Sophia Godkin (02:33): Yeah. Thanks so much for that, that question, John, I often joke that I had to get, get a PhD in stress management in order to learn how to manage my own stress. And it’s, it’s not a joke. That was my journey, but that was the very beginning of my journey of understanding that life could be lived better. Life could be lived in a more harmonious internal state. And it took me being a lot of under a lot of stress and sort of having that internal realization that, oh my gosh, this isn’t working out for me and, and what can I do to make it better? So, yeah, that, that was all going on during my, my PhD journey and life really did provide me with the tools and teachers I needed at the time and that continues to happen. And I’m so grateful for it. And, and I’m a natural teacher. I’m a natural share. I’m a natural writer, I’m a natural coach. So it’s only fitting that I, everything I learn and just wanna share with others. So yeah, it took a, a lot of challenges along the way, the challenges don’t end, we just learn how to relate to them differently. And so, yeah. Uh, that’s a little bit of my journey. I hope that’s, that’s

John Jantsch (03:33): That? That’s great. It’s so simple to talk about this idea of, of just deciding to be happy, a big cuz that’s really what it ends up being quite frankly, to some degree. So why is it so hard for you? It seems so simple. Yeah. And yet it’s so hard.

Dr. Sophia Godkin (03:47): Absolutely. John. Yeah, it does seem simple and it is hard and let’s, let’s use what you said there as, as a sort of entry point into that. The answer to that, all you have to do is decide to be happy and there’s so, so much truth in that you just have to just to decide to be happy, but how many people actually have the tools and resources and mental mindset to be able to decide to be happy? So there are many things that prevent us from that decision to be happy, right? Some of us don’t think that we can be happy, right. Based on the experiences we’ve had in our lives, based on the sorts of things that we have lived through. We don’t know that life number one can be happy. And number two, that we can make a decision to be happy that there is choice involved there. Right? So until we, until either life shows us or we again have have some, some, some experiences that invite us into that, that realization and provide us with the tools to, to exercise that choice and that decision to be happy. We can’t make that. We can’t make that choice. There is no choice to be made. Yeah.

John Jantsch (04:48): And I think that you, you hit on a point. I think a lot of people have spent a lot of years sort of going the other direction or having people tell them to go the other direction. I, I work with so many entrepreneurs and, and there’s so much, there’s not only stress and that there’s just a lot of self-doubt. And a lot of people telling, you know, I, I had somebody on last week. I, I, I, I think, and, and he was supposed to be, his parents said, oh, growing up, he was supposed to be a doctor. He didn’t wanna be a doctor. And felt like for so many years that he had let his parents down, even though on paper, terribly, terribly successful. So I think a lot of people really, uh, struggle. That’s like the key, one of the keys down unlocking I’m sure. And people that you work with.

Dr. Sophia Godkin (05:29): Absolutely. Yeah. And that’s a great example, John, because sometimes people think that it’s trauma or these, these really big traumatic experiences that prevents us from being who we really are, but there are so many smaller versions of that, that, that prevent us from stepping into our full potential and what you, what you described as just a belief structure, right. A belief structure that exists in our society that exists in our family and culture and all of us have that in some way. Right. Depending on the culture that we came from, um, and the society and the specific city and place that, that we grow up in, right. We all have some beliefs that we’ve been trained to adopt. Right. And we, until we choose differently, those are the beliefs and the structures that we live with. So yeah, I’m not surprised to hear that the experience that, that this person had, because we all have them in some way, and there is hope is hope, right? That’s the great part about it. There, there is hope. There are things that you can do to, to help lead yourself in, in the direction of, of being more of the decision maker in your own life. Uh, and being more of that active agent of change.

John Jantsch (06:30): So I wanna get into a little bit of that, but I, I have to ask this, calling yourself a happy O does, does it ever feel like you have a, to target on your back? Like if you have a bad day, you’re not allowed

Dr. Sophia Godkin (06:42): Oh, another great question, John. I used to feel that way. I used to feel a lot of pressure, but one of the things I say is that happiness is very little about being happy all the time. Actually, if you’re trying to be happy all the time, you can’t really be happy. , that’s

John Jantsch (06:57): Like, it’s stress, right?

Dr. Sophia Godkin (06:59): Yeah. It’s so much stress. And so what, what I really encourage people to adopt is, is very genuine and, and authentic perception of what happiness really is. Right. There’s a version of happiness that actually doesn’t require us to do so much and to be so much and to try so hard. So actually being a pathologist these days to be is a relief. Right. Cause it means all it means is that I, I have the tools and resources to relate to life in a different way that allows me to be content no matter what’s happening. And, and that’s yeah, yeah. Even though the title is so, so strong and fierce, it’s a lot about changing the definition of happiness. Yeah.

John Jantsch (07:35): Yeah. And I would agree with that. I think, well, it’s always, uh, something to work on to me I’m, I’m, I’m most joyful and happy when I’m consciously mindful, which is pretty simple thing to do really . So I think that that’s, uh, I, I think a lot of the folks I work with, it’s worrying about what happened yesterday and worry about what’s gonna happen tomorrow. That causes the greatest deal of unhappiness.

Dr. Sophia Godkin (07:59): Yeah. Yeah. And I’m glad, I’m glad to hear that you found, you found that that recipe of happiness that works for you. And it’s very much about that understanding who we are and, and what that little golden nugget is for us.

John Jantsch (08:13): So your book, the five minute gratitude journal make the connection between gratitude and happiness

Dr. Sophia Godkin (08:19): well, you just made it, John, you, you know, you mentioned the power of, uh, mindfulness and being in the present moment. And there’s nothing like gratitude that can drop us into that present moment. And that realization that what I have right now and where I am right now is enough. It is perfect actually. And it is quite good, right? Our mind is drawn to focus on the negative. It’s just the inherent bias that our mind has. And so gratitude helps us to sort of, what’s the word I’m looking for to contrast, right. Or negate that, that bias that we naturally have. And that’s the connection between gratitude and happiness once you’re in that moment, once you’re noticing things to appreciate that are always there, right? It’s just, again, a decision or a choice. Do I focus on those things or do I focus on other things that are there that are maybe not so good? And when we focus on, on what’s there, some of it being good, right. That’s when we’re grateful and inherently happy.

John Jantsch (09:13): Yeah. It’s amazing how often you can have an amazing day, all kinds of great things happen. Life’s great. And then like one really bad thing happens and that like spoils it all does it cause I choose to focus on

Dr. Sophia Godkin (09:25): Yeah. You know, it does, if we think that, and this is, this is the normative sort of sort of thought process is that when bad things happen, it’s bad. Yeah. But bad things happening doesn’t have to be bad. Actually it, it could just be part of the normal flow of life, which it is. So it’s, it’s again, more about changing how we perceive and respond to those, those various situations in our lives. Some will be happy. Some will be sad. Some will cause anger, some will cause frustration. Right. And it’s it’s how do I, how do I feel about that and how, how do I respond to that?

John Jantsch (09:57): So describe the book and, and how it’s structured and then, and kind of how you suggest people use it.

Dr. Sophia Godkin (10:02): Thank you for asking John. So the book is, is the, the, the primary focus of the book is on prompts that encourage gratitude. And I was really actually mindful about the, the creation of these prompts. They’re really meant to put you in a state of gratitude, um, not just asking you to list five things that you’re grateful for, for, but really to get into that feeling of gratitude. Cuz gratitude is an emotion. It’s an experience, right? In order for it to be effective, it really has to be that experience. So each of these prompts is designed to really invite you to step into that feeling of gratitude. That experience of gratitude and book also contains quotes because folks find them to be really inspiring. And there’s nothing better than being inspired by the wisdom of, of leaders who came before us. And we also have affirmations.

Dr. Sophia Godkin (10:46): Now affirmations are an invitation to again, notice the positive in your life. Sometimes affirmations are taken out of context and used as a way to sort of sugar coat situations and, and put rose colored glasses on. And I always encourage people that if an affirmation doesn’t feel natural to you do not use it right. Switch it up so that it, it really invites you to be who you are and start where you are. Affirmations are really powerful when they acknowledge and validate where you are now and then invite you to maybe step forward or, or, or step into a goal that you have.

John Jantsch (11:22): So, so I should stop saying I love sits, and just let that go. Okay.

Dr. Sophia Godkin (11:26): Probably if you don’t love sits probably yes. I would encourage you to stop saying that. But you, what you can say is I don’t mind sit ups and I’m curious to see what, what doing sits will feel like tomorrow morning, right? That feels a little better.

John Jantsch (11:40): My wife and I actually go through the pages together and discuss the prompts. So I think that’s, that’s a, a legitimate way to use the book. I suggest

Dr. Sophia Godkin (11:49): I love that. I love hearing that, Don, thank you so much. There have been at least a handful of people before you who’ve let me know that that’s what they’re doing. And it just brings so much joy to my heart because again, the very, the very same things that allow us to be more content within ourselves, allow us and encourage us to be content in our relationships. Right. And sharing that ability to notice what’s going well with ourselves, with our relationship, with our partner in the world, in the community, right? All of that just contributes to a relationship satisfaction. So I’m so glad to hear that you’re using the book that

John Jantsch (12:21): Way and now a word from our sponsor. Yes. This episode of the duct tape marketing podcast is brought to you by HubSpot. HubSpot is the world’s leading CRM platform and has rolled out over FD plus integrations over the past year to help businesses connect with customers like never before the latest suite of customer-centric tools to help your business, show your customers a whole lot of love, including seamless payment tools, CRM powered, CMS, customer portals, and feedback surveys, secure customer portals, keep ticket conversations going between customers and reps offer access to your knowledge base and can be customized to fit your brand without having to code a thing and customer feedback surveys, where you can capture unique feedback to your business, share insights with your team and grow your understanding of your customers. Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships @ Hubspot.com.

John Jantsch (13:23): Switching to the lovely that the book is bringing joy in helping lives, but let’s switch. Let’s put the author hat on the book is also selling extremely well. And do you is your first time author. So I’m, I’m guessing that you were like, here we go, let’s see if this thing sells. What do you attribute to, do you attribute anything to the success?

Dr. Sophia Godkin (13:45): Thanks for asking that question, John. I think so. The way I look at sales or, or purchases is that people are being receptive. I , and people are receptive when they feel that there is something, um, being offered that they need. And so that’s what I attribute the success to. It’s it’s creating something that I think offers practical skill, a practical tool for something that people need help with in their lives, which is of course a greater sense of happiness, of greater sense of being able to enjoy life no matter whether we’re in the middle of a, a global pandemic or something else. So yeah, when I think of success, I think of the right tool at the right time.

John Jantsch (14:24): Yeah. I wonder if not to downplay the success in any shape, but I wonder if the, if there’s a Sur sort of a, uh, a renewed searching for this idea of what to be grateful for. That’s going on little bit right now.

Dr. Sophia Godkin (14:38): Yeah. That’s a great, a great point, John, and, and it’s a curiosity that I have as well, crises tend to inspire that, that search in us. And if anything, I think this, this latest global crisis that we’ve, that we’ve had in in many ways and in individual crisis as well, it wouldn’t be unlikely to, to fathom that, that it inspired this, this new search for happiness, this new search for maintaining pleasure and maintaining a sense of meaning in life.

John Jantsch (15:03): Let’s talk a little bit about the relationship between work and happiness. Um, there’s so many people that I don’t know what the percentage is. Let’s say 50% of their life , you know, in some, some, uh, cases is, is spent in work, doing work that either makes ’em happy or doesn’t make ’em happy or, uh, allows ’em to do something that makes ’em happy. You work with a lot of individuals that probably come to you as people , but some of their baggages packed up in their work.

Dr. Sophia Godkin (15:36): Absolutely. Yes. When, when we work with, with people as, as you and I both do the, the employee, the colleague, the entrepreneur is the human being, right. There’s no separation between the work that I do and who I am in most cases. Right. Right. As much as we would try to leave work at work, whether we’re an entrepreneur or, or we work for a corporation, it’s rarely how it works. Right. We are in an ideal sense, a whole person. Right. And we bring that whole person wherever we go. So yes, it’s, it’s really important to find pleasure in, in our work or to choose work, that that, that can bring us pleasure. And a sense of meaning, because as you mentioned, a work is such a big part of our life. And it’s, it’s interesting. I think that our entymology or the way we use words, leads us to think about work and life sort of separately. But again, it really isn’t. So any decision we make in work affects our life and should, should be made together.

John Jantsch (16:28): Mm-hmm I think it’s also the duality. Like, am I going to find work that makes me happy be, or am I happy in the work I’m doing? That’s I think that a lot of people struggle with this, oh, I have to find this thing that just lights me on fire. And I’ve seen a lot of people where it has to find you . So I, I think that’s a, I think that’s a real challenge, cuz I think a lot of people have been sold on this idea that I have to define my purpose and I have to go find this. I have to sit in a room until I decide what I wanna be when I grow up. And I, I think that causes as much stress as, as anything.

Dr. Sophia Godkin (17:00): Yeah. Yeah. I, I love how you phrased that, John. I think why not let people off the hook, there are people like me who will, who can’t, uh, live, unless they are doing the very thing that they love and you know, again, that passion is that passion at home at work it’s all the same, but that’s only one personality type one way of being, and there are so many others, so there are plenty of people I work with. Yeah. For whom it’s not that important. Right. They love numbers. And as long as they’re doing numbers, they’re happy at work. Right. And so let’s let everybody off the hook and just say, as long as your job is using some of your strengths, as long as, so you’re, you’re enjoying the people you’re working with or getting along with the people you’re working with. Right. Cause that’s, that’s incredibly important. And then, then yeah, we don’t have to talk about purpose and fulfillment, even though some of us love to do that. Right. It’s not, it’s not the goal for everybody. Everybody’s different. And, and it’s important to acknowledge that. Yeah.

John Jantsch (17:49): So when you see, or, or may, maybe this doesn’t have to be in the context of seeing patients, what are, what are two, three things that you commonly tell people to get started on this? Some people might call them hacks or, you know, but what are, what are kind of some of the things that you look at almost everybody and say, I, well, here are a couple things you can

Dr. Sophia Godkin (18:09): Do. Ooh. Very good question, John. I’m gonna have to think about that one for just a second. Everybody. There are common themes. Definitely. And there are common challenges that we experience and we all kind of start in these challenges at a different place or, or at least people come see me at a different place in that journey. That being said. Yeah. I think, I think a few things that we can really to take away from having worked with people is the first would be don’t ignore your emotions, do not ignore your emotions. Oftentimes people stay in those transition spaces or spaces of, I don’t know what to do when they’re ignoring their emotions. I don’t know what to do usually comes from. Mm. I kind of know what to do, but I’m, I’m afraid to face what that is and that’s okay. It’s totally okay to hang out there for a while, but just know that your emotions are trying to tell you something and that’s where journaling your journal, my journal, that’s where those sorts of things can really be supportive tools to getting to know what’s really going on for you in your inner world.

Dr. Sophia Godkin (19:04): What are your thoughts and your emotions trying to tell you. So that would be one hack. Uh, and it’s not a, a quick hack, right? It’s, it’s something that you learn more with practice and that becomes more natural over time. But it’s definitely a hack. When I think of the long term, like if there was one skill that I wish everybody would know, it would be how to tend to your emotions, right. And how to, how to integrate your emotions into your life. So that would be one another would be to trust your gut, to really trust your instincts, trust your intuition. And that’s again, where, where we’re all so different, right? Some for some people it’s really that connection with their heart. Right? My heart is telling me this. I can’t ignore it for other people. It, it can be kind of, kind of logical, right?

Dr. Sophia Godkin (19:41): As long as it’s, it’s not that overwhelming logic, it can come, come from our system of logic. Right. So really understanding how it is that your inner system, your inner guidance speaks to you and not shoving that away. A lot of those belief systems that we talked about earlier that we grew up with and that we have trouble, trouble sort of integrating into our life, they are what sort of impedes our ability to listen to our, to our intuition and inner guidance. And that’s why it’s so important to become familiar with, with what that looks like for us as individuals.

John Jantsch (20:09): Well, I suspect as you’ve done this, uh, for, or a number of years, you, you realize there’s no recipe, right? It’s everybody is unique and , and like telling somebody how to be happy is probably hard to do. Isn’t it?

Dr. Sophia Godkin (20:20): Thank you for that. Yes, John. Yes. And I, I struggle with that on, on these, these public platforms and, and social media, all, all I wanna do is talk to everybody one by one. And that’s my favorite thing to do, because then I know you and I, I know what you need and I can tell what you need pretty quickly, but speaking to thousands or millions of people at a time. Yes. It, it presents challenges because we are different. Uh, we need different things. We need to hear different things at different times. So yes. How to be happy is the question I wake up with every day. And it’s, it’s the question behind my articles, my books, every speaking, engagement, everything. And yeah, I just hope that the, the right seeds are planted for people that the next thing they hear from somebody else like yourself or, or another author that they read from can sort of help them on that journey. So

John Jantsch (21:03): You’ve written a book that obviously fits very well into more rituals. You mentioned journaling already do. Are, are you a practicer of, of kind of getting your day started in a certain way?

Dr. Sophia Godkin (21:15): Yes. Big time. One of my favorite ways to start the day is by moving my body without some form of exercise in the morning, I, I just, I don’t feel like my, myself, I don’t feel like myself and I used to try to meditate first thing in, but I, I am one of those really sort of embodied people. I do need to move. I need to tune into my body. And so my body let me know that, Hey, like we don’t wanna sit here and meditate first. We wanna go and move . So I start my day with movement and then I do some sort of attending to my emotions and, and reflection of what I need that day.

John Jantsch (21:47): Now, my, when, when I had young children, we were lucky to sneak, uh, any of me time in, it seemed like in, in the morning, my morning rituals grown about two hours. Now. I , I think because, well, first off I get up really early, but I, I just keep adding things more and more to it. So I love it.

Dr. Sophia Godkin (22:04): You’re making up for lost time. Right.

John Jantsch (22:06): I, so Sophia tell people where they can find, uh, out more about your work and obviously the five minute gratitude journal.

Dr. Sophia Godkin (22:16): Yeah. So if you’d like to, uh, learn more about me and my work, just visit www.thehappinessdoctor.com and the five minute gratitude journal you can find on Amazon, or just click on a link on my, uh, webpage.

John Jantsch (22:28): Awesome. Well, I appreciate you, uh, stopping by the duct tape marketing podcast and who knows. I may end up in, uh, Boise, Idaho, when, when airplanes start flying for me again,

Dr. Sophia Godkin (22:39): Thank you so much for having me, John, and yes, if you’re ever in Boise, um, I would love to connect in person. Thank you so much.

John Jantsch (22:44): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in, feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called certified marketing manager program from duct tape marketing. You could find it at ducttapemarketing.com and just scroll down a little and find that tab that says training for your team.

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