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Finding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing

People don’t buy the products or services because they want them, they buy them because believe they will solve a problem. As discussed in part one of this three-part series, the Ultimate Marketing Engine is a successful customer. How do you help your customer become successful? First, you need to understand what problem it is they’re trying to solve and how your product or service can be the solution.

In this step, we’ll explore how businesses that understand, communicate, and promise to solve the real problems their ideal customers face, can make a giant leap towards rendering all competition irrelevant.

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What are the best proxies, and what should you look for in this free rotating proxy trial here? The answer depends on what you use proxies for. These rotating proxies help you work on various sites with great convenience; for example, they allow you to work on multiple social media accounts such as YouTube without letting the different accounts link up with one another. If you are managing multiple social media accounts, without proxies, you will get shut down fast. Therefore, going for the best rotating proxies would be a great idea.

What is the best rotating proxy to use?

Selecting the best proxy type can be an easy job once you understand the different proxy categories. Proxies are usually categorized based on their accessibility. They can either be shared or dedicated proxies.

Shared proxies have multiple users who share them simultaneously and are accessible to other users. As a result, the share proxies can be slower and likely to get blocked when other users scrap similar websites as you. Dedicated proxies, also known as private proxies, are used by one user. The user receives complete anonymity and a heightened performance level. Being only one client in a proxy makes the proxy likely to have a higher success rate.

How to choose the best rotating proxy

Choosing the best rotating proxies depends on what you use the proxies for. For example, you may be managing multiple social media accounts like YouTube, Twitter, Facebook, and Instagram. The best proxy should help you to work with all these accounts simultaneously without getting them linked together.

Dedicated proxies would be an excellent option to avoid linking the various accounts together. Meaning when they access the internet, they will look like they are coming from different places. Choosing the wrong proxies would affect aspects such as the speed and risk of exposure.

Nonetheless, sticking to dedicated, semi-dedicated, or rotating proxies is essential, and getting specific will depend on the use of the chosen proxy. Semi-dedicated proxies are proxies that you are sharing with other people. The problem with this type of proxy is that the proxies can get banned when you are sharing with other people. Once they are banned, neither the people you share with nor use them will use the proxies, especially if you are using them for social media.

Semi-dedicated proxies are not recommended for social accounts. Instead, they are best for non-recurrent activities such as scrapping. The best proxy to use for repetitive tasks such as managing social media accounts is dedicated proxies.

Rotating proxies rotate after a given period. They can rotate after five, ten or fifteen minutes. When the proxies rotate, they change proxies depending on the tool that you are using. Some companies would rotate the proxies whenever you make a new request. As such, rotating proxies help you traverse across various sites without being blocked.

Benefits of rotating proxies

Rotating proxies come with various benefits, including preventing bandwidth and rate limits. The proxies also offer you a great way of hiding your IP address from other external sites. They provide you with increased anonymity, therefore, avoiding blocks while accessing multiple sites. Most importantly, rotating proxies are highly recommended because of the high efficiency in screen scrapping.

Rotating proxies offer you multiple ports that you can connect to based on a predetermined time. You can choose the intervals that the rotating proxies would change with a maximum of one hundred and twenty minutes. The intervals depend on the number of activities that you are engaging in on the sites.

The post Grab This Free Rotating Proxy Trial Here! appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/grab-this-free-rotating-proxy-trial-here/

The post Grab This Free Rotating Proxy Trial Here! appeared first on connect social networks.

Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing

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PPC marketing has seen lots of changes recently. That’s because it is one of the most efficient ways to get your products in front of consumers who are actively looking for what you have to offer. It also gives businesses more realistic expectations about how much they can spend on advertising while still seeing results that exceed their budget. If you’re not taking advantage of PPC marketing, then there are four reasons why you should start today!

1. PPC marketing has grown to be the most popular form of digital advertising

Your business should be able to take advantage of growing trends in advertising. PPC marketing has proven itself time and again as the best choice for businesses today. When you’re not using Google AdWords, Bing Ads, or another platform that uses pay per click (PPC), then your competitors will outrank you on search engines.

A professional PPC marketing company can help your business improve its online presence by using the most current strategies for SEO and PPC. If you don’t have experience with these types of ads, then you could be wasting precious money on ineffective marketing campaigns.

2. Google AdWords is still king, but other platforms are gaining popularity

The digital marketing world is changing rapidly, and Google AdWords remains the leader in PPC. However, other platforms are beginning to overtake it as well. Facebook Ads are growing exponentially each year thanks to their ability to create targeted campaigns that allow businesses of all sizes to find new customers quickly.

3. Facebook and Instagram ads are becoming powerful tools for marketers

Facebook and Instagram ads can be used to target very specific audiences. These types of ads are becoming increasingly popular with businesses, but you don’t need a huge budget for them to work well for your business.

For example, suppose you own an organic grocery store. In that case, they constantly engage with such content types would make sense that people who like “tasty recipes” or “organic living” would be interested in your business. There are many different types of people on Facebook and Instagram who could potentially shop at a grocery store like yours, but you need to target them effectively with the right kinds of ads.

4. Video advertising continues to grow in popularity to reach consumers on social media

Video advertising is growing, and you can use it as part of your PPC strategy. Visual content like images and videos are the most powerful ways to reach consumers on Facebook and Instagram because they’re constantly engaging with such types of content online.

Whether you make videos yourself or hire a company to do it for you, video advertising can be an incredibly effective way of getting your business in front of more potential customers. For example, if you own a local juice bar that sells organic smoothies and juices, then using Facebook ads with short clips from your product demonstrations could attract the attention of new customers who are likely to love what you have to offer.

If your business is not already using PPC marketing, there’s no better time to start! Businesses of all sizes and niches can benefit from these ads because they help businesses reach customers who are actively looking for their products or services online.

The post 4 Reasons Why PPC Marketing is Better Than Ever appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-marketing-2/4-reasons-why-ppc-marketing-is-better-than-ever/

The post 4 Reasons Why PPC Marketing is Better Than Ever appeared first on connect social networks.

Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

And in the book, I take you on a marketing journey. But we won’t travel the same old road you have been down before. Rather, I



plan to push you to think about marketing from an entirely new point of view that allows you to create ridiculously consistent growth.

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From the way people connect with one another to finding new products and staying updated on recent events, social media has impacted nearly every facet of daily life. Some of that has been for the better while other aspects seem to be for the worst.

There’s no denying that misinformation runs more rampant, for instance, just like there’s no denying the increased ability to spread awareness about prevalent issues. One less-thought-of impact is the law. Specifically, how social media affects lawsuits. Here’s what you need to know.

A Real Life Example

Social media and cars typically go together in the form of photos or videos, but this case deals with Lemon Law. If you’re unfamiliar with what Lemon Laws are, check out the website for Conn Law in San Francisco for a rundown.

In this instance, someone had purchased a Kia that ended up having a serious issue shifting gears. Being a major problem, they took it into a shop for repairs but no one could seem to fix the defect. So, they hired an attorney and filed a Lemon Law claim.

If the court acknowledged the claim, Kia would either have to replace the car with an identical one or refund the full purchase price of the vehicle plus legal fees. The case was so simple that it would have been an easy victory, but the owner of the car did something to ruin the entire claim.

He was a teenager, his parents had bought him the car, and he decided to have a little fun with it before the case went to court. He took it to a racetrack, videotaped the races, and posted the videos on Facebook. You can probably imagine the damage he did to the Kia since the gears wouldn’t shift properly.

With the video up for all the world to see, Kia’s defense team made quick work of blaming the teen. They used the video as evidence to show it was the teen’s fault, not theirs, that the car had issues. In the end, Kia won the case because a few social media posts.

The Moral of the Story

That’s just one real life example from Virginia that happens to deal with a Lemon Law case, but what you chose to share on social media holds the potential to impact just about any legal case you can think of. While cat memes don’t pose a threat, personal statements along with photos or videos could.

Prosecutors rely on digital evidence in harassment cases, custody battles will take photos showing the condition of your home or how you take care of your children into consideration, and DUI prosecutors have field days using photos of people drinking against them.

This isn’t meant to scare you, of course, just to ask you to think twice about what you share online. You never know what kind of lawsuit you might find yourself apart of in the future and what seemingly harmless posts and attorney might try to use against you.

The post The Impact of Social Media on Lawsuits appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/the-impact-of-social-media-on-lawsuits/

The post The Impact of Social Media on Lawsuits appeared first on connect social networks.

Weekend Favs September 18 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

If you are running an ecommerce business, then you know that bringing traffic to your online store and increasing conversion rate is not as simple as most people think.

It takes more than your website design to improve user experience (UX) on your ecommerce store.

UX is all about having the right component on your website that will enable visitors to navigate your website easily and complete their goals more efficiently. You must optimize every site element with the customer in mind, right from the structure, landing pages, and other elements.

Do you want to learn more about improving ecommerce UX? Well, in this article we investigate five different ways to improve UX for your site and make those sales this year.

1. Respond to customers on social platforms

How you interact with your customers is one of the most important aspects of your business. You want to ensure that your customers can give you the feedback you need to improve your brand.

Therefore, you should improve how you communicate with your customers through the customer care desk and, most importantly, social media.

You can have social media links and buttons on your website to encourage visitors to follow your brand on social media. Ask your customer to connect with you on social platforms like Facebook and Instagram.

When customers comment and ask questions about your brand on social media, you should try as much as you can to respond. This is one way of showing customers that you care.

It can also help with establishing social proof for your audience and marketing your brand on social media. You can learn about social media advertising to improve your outreach and sales.

2. Create trust with your customers

You can gain trust from most of your visitors and customers when you have a more transparent website.

That means your website should have more information about your product details, about the company, company policies, and shipping information. You can even opt for value added warehouse services to reduce shipping costs and increase trust.

When you establish a more transparent website, you make your customers believe in your brand and remain more confident to purchase from your store. You should strive to avail customers all the information they need to make buying decisions whenever they log in to your ecommerce store.

When you create trust and ensure transparency in your site, you improve the user experience.

Here are other ways to create trust with your online store:

Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India.

There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms.

This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads.

Delve deep inside the Twitter search functionality

Twitter is different from other social media platforms because it always presents fresh content based in real-time, and you will never find any outdated content. Twitter does not preserve any content for several days as it presents content chronologically which automatically pushes back old content out of sight. Twitter is always in the present that makes it ideal for finding time sensitive keywords. Tap on the ‘explore’ section to look at interesting topics.

Among several options, pay attention to the topics under ‘trending’ and ‘for you.’ You will discover topics relevant to your area and industry. However, this technique is effective only for those active on Twitter as they can access a vast inventory of long-tail keywords and topic ideas for use in the SEO campaign.

Use the ‘Auto complete’ search functionality of YouTube

To get the most from YouTube for bolstering your keyword research, you must look beyond its recreational aspects and focus on its search engine capabilities. Remember that YouTube is just behind in popularity among search engines. It is an excellent place to discover related keywords by typing the primary keyword in the search bar. Indeed, all the keywords that surface against the search query might not be useful, but you can scan the list and be pleasantly surprised to discover some keywords that you did not encounter when searching at other places.

Get a glimpse of the audience behavior by using the options of Facebook Ad targeting

While you might be confident of knowing enough about your target audience because of your extensive research within the SEO domain, the fact is that you do not know the complete picture, but Facebook knows every bit of it. Since people share a lot of personal information on social media, you can see a lot about their behavioral traits that provide valuable insights that you can use to reach out to them through your SEO campaign. All data that Facebook collects for ad targeting can be helpful for your keyword research. You can gather information about age, gender, location, interests, languages, relationship status, where they work, and their education level. Mining into the data available from Facebook groups will give you more options of keywords and topics that the target audience would find interesting.

Instagram hashtags can help to discover relevant content

Many social media platforms have transformed into search engines, and Instagram is no exception. What began as a photo sharing platform is now one of the most attractive platforms for marketing and branding. No other social media platforms are as business-friendly as Instagram. It provides enormous opportunities to discover new content and topics by searching for preferred keywords and then looking at the hashtags users use in their posts.

On browsing the list of hashtags that show up against the target keywords, you can collect a good number of long-tail keywords and related keywords for use in PPC campaigns, SEO campaigns, and even for developing content. Use the auto complete feature of keyword research to view other topics that users take an interest in. Once you have the list of hashtags, it is up to you to make the best use of it for SEO or other digital marketing campaigns.

Have a close look at the search trends on Pinterest

The way you look at some object helps to develop your perception and understanding of it. The most classic example is that of a partly filled glass of water, which some consider half full while others consider half empty. The same applies to social media platforms. Pinterest is not just for sharing bucket lists of travel and burrito recipes. There are more ways to explore the platform to reinforce your keyword research. Being a search engine, Pinterest presents results that include content that users are most likely to take an interest in and engage with. For example, if you type ‘keyword research’ in the search bar, it will present a long list of content that includes topics like how to use free tools, analyze keywords, and conduct research to generate organic traffic. For generating more ideas, use the autocomplete option.

Pay attention to LinkedIn influencers

The high engagement level of LinkedIn is fast turning it into a favorite for marketers who want to reach out to the vast user base of 722 million. LinkedIn is the home to high-performing professionals, and marketers can gain a lot of mileage in sales and marketing, especially in the B2B segment.

To use LinkedIn for keyword research, it is best to follow influencers closely on the platform and pay attention to their views and opinions. Search for a keyword followed by selecting people to identify influencers and then view their activities by clicking on the ‘see all activity in their profile. You can view all posts they shared in the past 90 days.

The hashtags and content ideas you gather in the process are your most significant gain. It will help streamline your campaign.

Author Bio: Lalit Sharma is the founder and CEO of Ranking By SEO, a leading SEO company in India. He has been working in the SEO industry since 2005. He can be seen contributing to SEMrush, SocialMediaToday, and Entrepreneur etc. Connect with him on Twitter.

The post Dive Into Social Media To Augment Your Keyword Research appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/advertising/dive-into-social-media-to-augment-your-keyword-research-2/

The post Dive Into Social Media To Augment Your Keyword Research appeared first on connect social networks.

Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India.

There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms.

This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads.

Delve deep inside the Twitter search functionality

Twitter is different from other social media platforms because it always presents fresh content based in real-time, and you will never find any outdated content. Twitter does not preserve any content for several days as it presents content chronologically which automatically pushes back old content out of sight. Twitter is always in the present that makes it ideal for finding time sensitive keywords. Tap on the ‘explore’ section to look at interesting topics.

Among several options, pay attention to the topics under ‘trending’ and ‘for you.’ You will discover topics relevant to your area and industry. However, this technique is effective only for those active on Twitter as they can access a vast inventory of long-tail keywords and topic ideas for use in the SEO campaign.

Use the ‘Auto complete’ search functionality of YouTube

To get the most from YouTube for bolstering your keyword research, you must look beyond its recreational aspects and focus on its search engine capabilities. Remember that YouTube is just behind in popularity among search engines. It is an excellent place to discover related keywords by typing the primary keyword in the search bar. Indeed, all the keywords that surface against the search query might not be useful, but you can scan the list and be pleasantly surprised to discover some keywords that you did not encounter when searching at other places.

Get a glimpse of the audience behavior by using the options of Facebook Ad targeting

While you might be confident of knowing enough about your target audience because of your extensive research within the SEO domain, the fact is that you do not know the complete picture, but Facebook knows every bit of it. Since people share a lot of personal information on social media, you can see a lot about their behavioral traits that provide valuable insights that you can use to reach out to them through your SEO campaign. All data that Facebook collects for ad targeting can be helpful for your keyword research. You can gather information about age, gender, location, interests, languages, relationship status, where they work, and their education level. Mining into the data available from Facebook groups will give you more options of keywords and topics that the target audience would find interesting.

Instagram hashtags can help to discover relevant content

Many social media platforms have transformed into search engines, and Instagram is no exception. What began as a photo sharing platform is now one of the most attractive platforms for marketing and branding. No other social media platforms are as business-friendly as Instagram. It provides enormous opportunities to discover new content and topics by searching for preferred keywords and then looking at the hashtags users use in their posts.

On browsing the list of hashtags that show up against the target keywords, you can collect a good number of long-tail keywords and related keywords for use in PPC campaigns, SEO campaigns, and even for developing content. Use the auto complete feature of keyword research to view other topics that users take an interest in. Once you have the list of hashtags, it is up to you to make the best use of it for SEO or other digital marketing campaigns.

Have a close look at the search trends on Pinterest

The way you look at some object helps to develop your perception and understanding of it. The most classic example is that of a partly filled glass of water, which some consider half full while others consider half empty. The same applies to social media platforms. Pinterest is not just for sharing bucket lists of travel and burrito recipes. There are more ways to explore the platform to reinforce your keyword research. Being a search engine, Pinterest presents results that include content that users are most likely to take an interest in and engage with. For example, if you type ‘keyword research’ in the search bar, it will present a long list of content that includes topics like how to use free tools, analyze keywords, and conduct research to generate organic traffic. For generating more ideas, use the autocomplete option.

Pay attention to LinkedIn influencers

The high engagement level of LinkedIn is fast turning it into a favorite for marketers who want to reach out to the vast user base of 722 million. LinkedIn is the home to high-performing professionals, and marketers can gain a lot of mileage in sales and marketing, especially in the B2B segment.

To use LinkedIn for keyword research, it is best to follow influencers closely on the platform and pay attention to their views and opinions. Search for a keyword followed by selecting people to identify influencers and then view their activities by clicking on the ‘see all activity in their profile. You can view all posts they shared in the past 90 days.

The hashtags and content ideas you gather in the process are your most significant gain. It will help streamline your campaign. Author Bio: Lalit Sharma is the founder and CEO of Ranking By SEO, a leading SEO company in India. He has been working in the SEO industry since 2005. He can be seen contributing to SEMrush, SocialMediaToday, and Entrepreneur etc. Connect with him on Twitter.

The post Dive Into Social Media To Augment Your Keyword Research appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-research-2/dive-into-social-media-to-augment-your-keyword-research/

The post Dive Into Social Media To Augment Your Keyword Research appeared first on connect social networks.