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5 Strategies for Marketing Your Architecture and Design Company

As an architect or designer, you are the one who creates places for people to live. That is something that has always been done throughout history, but now it is your job. It can be a very rewarding career with many benefits, but it also comes with some challenges. One of those challenges is marketing your company so that you have enough business to not only survive but thrive! This article will discuss 5 strategies for marketing your architecture and design company–some old school and some new school techniques.



Marketing architecture and design companies is not easy, especially if you want to showcase your ADU design ideas. With the onset of new technologies, many businesses do not realize that marketing strategies can be adjusted to fit their needs. It is important for architects and designers to understand how these changes will affect them as well as what they need to do in order to stay relevant and competitive in today’s market. For this reason, we have put together a list of five strategies that should work for any business trying to find success on the Internet:





Include your company website address everywhere you can


Utilize social media platforms such as Facebook and Twitter


Create an engaged email database by using software like MailChimp or AWeber


Use blogging sites such as Medium or Blogger


Develop a portfolio website




Let’s take a deeper look into each strategy.



Put Your Website Address Everywhere!



It is important to be able to promote your business in as many places as possible. This means that you should always include your company website address wherever you go online. Whether it’s on a blog post, YouTube video, Instagram photo or even an email conversation with someone–make sure the person knows how they can contact you by using your company website!



Social Media for Marketers



Many businesses are now aware of the power behind social media platforms such as Facebook and Twitter because these sites allow people from all different areas around the world to connect instantly through their phones or computers. In order for architects and designers to tap into this market, then they must invest some time into creating accounts on both of these websites (and more if necessary). Once accounts have been created, then it’s time to start utilizing them!



Utilize Email Software



One of the best ways for companies to get in touch with their customers is by using a software that allows them to create and manage email lists. This way you can send out updates about new products or services without having to use too much time updating your website. Some great options are MailChimp (which has templates built specifically for architecture and design businesses) as well as AWeber . Both give discounts if you decide to sign up for multiple years–so make sure not to pass these savings up!



Blogging Sites Are Crucial For Marketing



If there was ever a social media platform geared towards architects and designers, then blogging sites are it. These sites allow people to share their thoughts with the world by creating small blog posts that can be searched for easily on search engines like Google or Bing . Having a presence here is important because not only will you gain traffic from visitors but also social media followers as well!



Developing Your Portfolio Website



To create your portfolio website, then there are two options: You can either use WordPress (which has themes specifically made for architecture and design) or Squarespace . Either way works fine–but we recommend going with something more professional such as WordPress so clients feel at ease knowing they’re working with someone who understands how websites work!



As you can see, marketing an architectural and design company isn’t easy–especially when you are competing against companies who have been in the industry for years. However, if you keep these strategies in mind while growing your business then there is no reason why you cannot find success online!



The post 5 Strategies for Marketing Your Architecture and Design Company appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/digital-marketing/5-strategies-for-marketing-your-architecture-and-design-company/



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Weekend Favs September 25

Weekend Favs September 25 written by Karen Cutler read more at Duct Tape Marketing



My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.



I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.





Museletter – Create a public profile for your content.


Paint With Music – Turn your paintbrush into musical instruments and compose on sensorial canvases.


ExactBuyer – Identify your ideal prospects, build target audiences and keep your contact & company data fresh.




These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape



Original source: https://ducttapemarketing.com/weekend-favs-september-25/



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Fashion Trends of the Fall 2021 Season

Fall 2021 Styles



After experiencing many changes in 2020, it is not surprising that many new beauty trends have emerged in the new year. People must reconsider the way they present themselves in order to attract attention or make a statement. Since people look too fashionable, such as Helen Lee Schifter, seek advice. Her expertise in the fashion industry gives her confidence in next year’s fashion trends. Many viewers see Schifter as a fashion consultant. Tutorials of this kind of appearance can be seen everywhere on the web or on YouTube. From candy paradise to bird of prey, there are no limits to the outrageous palettes people use to decorate their eyes. On the other hand, smokey eye makeup and thick eyeliner will also become a trend for those who want to show a smoother and darker side. Either way, self-expression is the goal. Helen Lee Schifter strongly recommends trying different products to best highlight the natural characteristics of people. The big and bushy go out, the sleek and the small go back to the city. As for the underside of the face, people have returned to the bold statement appearance of eye-catching floral patterns, colorful and textured coats and tie-dye clothing. Designers stay away from soft, feminine flowers, and tend to use bright yellow and neon colors to make large floral prints. The finishing touch of any outfit will include a colorful and brightly patterned coat, or some people may choose to just make the whole outfit more rich. According to Schifter, after staying indoors the previous year, 2021 will truly stand out. Now is the time for individualism to shine and impress. However, for those who do not want to make such a statement, a simpler appearance will also become a trend. From sweater vests to scarves, or more classic pants, khakis and tans are becoming widely known in the fashion world. Combining these neutral tones with any simple clothing will create a more chic look. All in all, 2021 seems to be a year in which beauty and fashion will attract everyone’s attention through eye makeup and even fashion masks. Helen Lee Schifter recommends using different colors and masks to express yourself. When people wear color-coordinated clothing or even cute masks, a person will be more confident. Since people change their clothing just to imitate the color of their favorite mask, they are more likely to feel better. As the virus causes a decline in mindfulness and mental health, it is easy to fall into the horror of the world. Nonetheless, this is why Schifter uses fashion as her personal expression. Adding a mesh vest or skirt to your clothing will only be a matter of turning your head when you are out. Because of the exaggerated eye makeup, another beauty trend dominating 2021 will be minimalistic eyebrows. These are some of the quality trends hitting the market with Tina of ideas still floating through the air with the absolute ultimate grace and style, not to mention the endless possibilities to thrive forever.



The post Fashion Trends of the Fall 2021 Season appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/fashion-trends-of-the-fall-2021-season/



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6 Reasons Why Instagram Is A Great Marketing Tool For Your Business

It’s no secret that social media has become a huge part of our lives. According to a recent study, the average person spends 29 minutes per day on social media sites. That may not seem like much time, but consider how many people use these sites (now more than one billion monthly active users worldwide). It’s easy to see why so many companies have shifted their advertising budgets from traditional TV and print ads to digital marketing strategies such as Facebook, Twitter, and Instagram. So, we’ll explore six reasons why Instagram is a great tool for any business looking to increase brand awareness and drive sales:



1) Visual communication



Instagram is a very visual platform, which makes it great for businesses that are selling products. It’s also an excellent way to tell your story visually- think about what you can show customers that they won’t be able to see on other social media sites like Facebook or Twitter. You’ll want to consider why Instagram is better than any other social media site and make sure the answer is clear.



2) Unique



Since Instagram is a visual platform, it’s easy to stand out and get noticed. You can use unique filters or tools like Boomerang to combine video and photography into one post for added creativity. To do this effectively on any other social media site would be almost impossible- making Instagram the perfect place for creative businesses of all kinds.



3) Authenticity



One of the major reasons Instagram is so successful is that it’s a place where people can connect with others interested in similar things. So, if you have customers that love to cook, for example, they might be more inclined to follow your cooking blog on Instagram versus Facebook or Twitter- which would not necessarily have posted about food.



If you’re not sure what your target audience might be interested in, talk to your current customers. Ask them where they spend time on social media and how often they check their feed- that will give you some insight into the types of posts that drive them crazy (and which ones they love). Instagram is a great way for businesses to get in touch with their customers and create a dialogue that will help you stand out from other brands and get to know your customers on a more personal level.



4) Easy to use



Instagram is easy to set up and get started right away. It’s not like Facebook, where you have to wait for approval- all you need is a business profile, which will allow you to post photos or videos of your products on Instagram with ease. Many social media sites are difficult to use apps, but Instagram is one of the easiest.



5) Growing



The number of users on Instagram is growing exponentially, and there’s no sign that it will stop anytime soon. According to a study by the Pew Research Center, 51% of adults in America use social media sites- up from just 35% four years ago. So as more people jump online, many are turning to social media sites like Instagram to stay connected with friends.



6) Simple



Last but not least, Instagram is simple to use. No ads are cluttering up your feed, making it easier for people to follow you and share your posts with their friends. This allows businesses of all sizes to take advantage of this powerful marketing tool in a way that’s easy and doesn’t require any technical knowledge or special skills.



Stay connected through Instagram



Even if you don’t use Instagram as a marketing tool, it’s still a great way for your business to stay connected with current and potential customers just as The Barnes Firm attorneys do. Think about how often someone has sent you something interesting from Instagram or shared their experiences on certain brands they love. This makes it easy to build buzz around your brand and create more awareness.



The fact is, Instagram has become an important platform for any business looking to increase sales through social media- both now and in the future. It’s one of those platforms that customers will rely on even more as time goes by, so it makes sense for businesses large or small to embrace this new trend sooner rather than later.



The post 6 Reasons Why Instagram Is A Great Marketing Tool For Your Business appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/social-media-marketing/6-reasons-why-instagram-is-a-great-marketing-tool-for-your-business/



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7:47 Conversations – The Ultimate Marketing Engine

7:47 Conversations – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing



Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be.



If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.



In this episode of 7:47 Conversations, I sit down with host Chris Schembra where I detail the marketing concepts in my new book – The Ultimate Marketing Engine – that transforms how readers view their business, marketing, and customers.



Listen to the 7:47 Conversations episode here.







Original source: https://ducttapemarketing.com/747-conversations-the-ultimate-marketing-engine/



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The Experience This! Show – The Ultimate Marketing Engine

The Experience This! Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing



This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day.



You’ll learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your client’s business.



1. I’ll Be Back – by Shep Hyken



2. Get Different – by Mike Michalowicz



3. The Ultimate Marketing Engine – by me, John Jantsch



In this episode, I had the opportunity to sit down with hosts Dan Gingiss and Joey Coleman to talk about my new book, The Ultimate Marketing Engine.



People want to be members instead of customers. By focusing on making people feel like members, I show how you can create “The Ultimate Marketing Engine.”



Listen to the episode of the Experience This! Show here









Original source: https://ducttapemarketing.com/the-experience-this-show-the-ultimate-marketing-engine/



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Cutting Through The Noise With Relationship-Driven Outreach

Cutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing































Agency Spark Podcast with Dan Englander



The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!



In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu.



Questions Sara asks Dan Englander:







Can you expand on your agency’s website messaging?


What outreach channels do you recommend for agency’s looking to grow beyond just their warm network?


How do you mix scaling your outreach with keeping it personalized?


How do you help clients figure out what outreach messaging works best for them?


What subject lines do you see working the best when doing outreach?


How many times do you need to email someone to be effective in your outreach?


When working with a client, do you also consult on their sales process?


What recommendations do you have for handling a cold lead?


What advice do you have for smaller (but growing) agency’s that are looking to build their sales team?


Do you have any favorite tools that you use all the time and recommend?




Learn more about Dan Englander:





Sales Schema




The Digital Agency Growth Podcast


LinkedIn


Tools mentioned:



Streak


Pipedrive


Rebump


Airborne App


Reply


QuickMail


Outreach








Like this show? Please leave us a review on Apple Podcasts here!













This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.





Original source: https://ducttapemarketing.com/cutting-through-the-noise-with-relationship-driven-outreach/



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Top 5 Reasons to Use a Digital Marketing Agency

You may be wondering why you should trust a digital marketing agency to help your business succeed. With social media and the internet as an ever-changing landscape, it can be difficult for one person or small team to stay on top of all of the changes. This is just one of the many reasons companies choose to hire a digital marketing agency. Let’s look at the 5 reasons!





1. They will be able to provide the right services for your company



They can provide a wide range of services, from web design and development to social media channels like Facebook and Twitter. A digital marketing agency will have experience with analytics software such as Google Analytics or Adobe Analytics, allowing them to track the success of your campaigns in real-time.



A digital marketing agency will make sure that their strategies are the right fit for your company, and they won’t take just a “one size fits all” approach. They will consider what is best for your brand or industry.





2. You can save money by hiring a digital marketing agency instead of an in-house team



While agencies certainly have a higher price tag than hiring an in-house person to perform all of your digital marketing strategies, it is less expensive in the long run. Hiring an agency means you will not need to pay for extra benefits like health insurance, paid time off, equipment, and office space costs. You can focus on other aspects of running your business instead of spending time on digital marketing strategies.





3. Digital Marketing Agencies are experts who know which strategies work best for each business



With so many opportunities to reach your customers online, it can be overwhelming for a business owner who is unfamiliar with digital marketing. An agency will have experience using many different strategies and technologies, so they know which ones work best for each company. When you hire a digital marketing agency, you are gaining access to an entire team of experts in their field who can provide support and training for you and your team.



It’s typically a lot easier, and less expensive in the long run, to work with a digital marketing agency instead of managing everything yourself or hiring someone every time there is a change in the market. An agency will already have your information on file and relationships with different companies that specialize in certain areas, like social media management and web development.





4. It’s easier than ever before to find the right agency with so many options available online



There are so many options for a branding and marketing company. Look at client reviews, review the agency’s website, and check out the agency’s social media profiles to see what work they have done in the past. You can also ask friends or family members if they’ve heard anything about different digital marketing agencies in your area.





5. A digital marketing agency has access to more resources



Having access to more resources means they can give you better results faster. They will be able to provide analytics and insights about your marketing efforts and more of a complete picture of what is working or what is not working.



The digital marketing industry is constantly evolving. It’s important to have an agency you can trust with your brand, who will stay on top of the latest trends and provide insightful advice for success in the future.



The post Top 5 Reasons to Use a Digital Marketing Agency appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/content-marketing-2/top-5-reasons-to-use-a-digital-marketing-agency/



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Why the Gig Economy is Thriving

Human resilience and ingenuity are some of the most fascinating things about our species. It’s amazing to consider that although our basic needs have remained constant, our creativity in meeting those needs also constantly takes us to uncharted territory. This very fact is why it’s no surprise that, amidst the sharp, sudden changes that have befallen us since the COVID pandemic, our resilience has driven us to keep charging forward, creating new paths along the way. The gig economy is here to stay.



One of those new paths is the gig economy. Although gig work has been around long before COVID, the pandemic created a surge in this kind of work. As many businesses were forced to lay off employees, other opportunities for making money arose. Things such as the skyrocketing delivery demand, and demand for home services caused the gig economy to grow at a rate of 8.25x faster than the overall economy in 2020.



Today, there are 55 million Americans engaged in gig work, with an expectation for nearly 50% of Americans to have been involved in gig work at some point by 2027.



The appeal of gig work is easy to see. Although it isn’t full time employment, it does provide a flexible, self-made schedule. It’s project-based, and is open to anyone at any time. Gig workers report an overall better quality of life. Fifty-eight percent of gig workers report working less than 30 hours a week, yet the pay is greater than their traditionally employed peers.



As 4 out of 5 companies are planning to hire more gig workers in the near future, the opportunities are only going to increase. As we are still coping with the effects of COVID in every area of life, gig work is helping us to carve new paths to success, despite the challenges.









Source: WageDev.com



The post Why the Gig Economy is Thriving appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/infographic/gig-economy/



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Narrowing Your Focus On Your Ideal Customer

Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing







Marketing Podcast with John Jantsch







In this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.













Key Takeaway:





There are plenty of customers to go around. Just remember that you don’t need them all and maybe more important you don’t want them all. Not all customers are ideal – but saying no is maybe one of the scariest things there is for a business owner.



In this step, we’ll work on understanding who and what makes a perfect customer for your business. Then we’ll go to work on helping more of them understand why your business is the only logical solution for them to consider.









Topics I cover:





[1:14] Where to listen to step one – mapping out where your best customers want to go and step two – finding the real problem your business solves


[1:56] Why focus on the top 20% of your customers


[6:57] Ranking your customers by profitability not solely revenue


[8:14] Focusing on your best customers who are not only profitable but who also refer your business


[9:00] Crafting a message that tells the world this is who we serve


[9:41] If you’re trying to appeal to everyone, you turn yourself into a commodity


[11:26] Why you need to hone in on who you can deliver the most value to






More About The Ultimate Marketing Engine:





Part one – Mapping Out Where Your Best Customers Want To Go


Part two – Finding The Real Problem Your Business Solves


Get access to the Companion Course


Get yourself a copy of the new book


Learn more about The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth




More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:





Check it out here.






Like this show? Click on over and give us a review on iTunes, please!









This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.





Original source: https://ducttapemarketing.com/narrowing-your-focus/



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