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Richard Corley

The place to connect when it comes to social networks and social marketing. Offers the latest news, strategies and best practices to help you succeed and create a strong brand identity in social.

Fulfilling Your Dreams At Any Age

Fulfilling Your Dreams At Any Age written by John Jantsch read more at Duct Tape Marketing







Marketing Podcast with Michael Clinton







In this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of a book we’re going to talk about: ROAR into the Second Half of Your Life – Before It’s Too Late.













Key Takeaway:



We are living in a time when everyone is constantly reassessing what is next for their future. People who have spent years working are now seeing their industry dramatically evolve. At the same time, the post-career population is also going through massive change and dealing with the fact that many of them are not prepared financially, logistically, or emotionally for the next phase of their lives. And while we may want to retire, most of us don’t want to do nothing.



In this episode, Michael Clinton and I discuss concepts from his book upcoming new book ROAR into the Second Hald of Your Life – Before It’s Too Late. We deep dive into how to fulfill your dreams at any age and how to make the second half of your life happy and productive.



Questions I Ask Michael Clinton:





[0:53] My first obvious question I have to ask you is – how old are you?


[1:09] What is your favorite Hearst publication?


[1:53] Was there anything that led you to explore this idea of making the second half of your life something that you would roar into?


[5:44]I saw a whole lot of career change during the pandemic – like ‘now’s the time’ sort of energy was released. Do you think that that was always there, but it just got magnified because of the climate of the world?


[7:14] What stops people from owning what their next chapter should be?


[9:20] ROAR is an acronym for your four-part process – have you found a good, easy way to unpack that for people?


[11:03] The reassessment phase I imagine is one of the hardest parts for most people – what happens if you decide that you’ve been on the wrong team?


[12:05] What would you say is a common step that folks you talk to make when they are trying to reset things?


[13:54] Why are people tuning out to this demographic that we’re talking about?


[16:58] Where can people find out more about your work and pick up a copy of ROAR?






More About Michael Clinton





His book: ROAR into the Second Half of Your Life – Before It’s Too Late


ROARbymichaelclinton.com


Twitter: @maclinton


LinkedIn




More About The Certified Marketing Manager Program Powered By Duct Tape Marketing





Check it out here.






Like this show? Click on over and give us a review on iTunes, please!



This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business &Wix Partners.









Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.



They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.







When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.



And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.



Original source: https://ducttapemarketing.com/fulfilling-your-dreams-at-any-age/



The post Fulfilling Your Dreams At Any Age appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/fulfilling-your-dreams-at-any-age/

Weekend Favs July 17

Weekend Favs July 17 written by John Jantsch read more at Duct Tape Marketing



My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.



I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.





Pabbly Connect – Automate all your integrations and tasks


Morning Brew – Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.


Slack Connect – Organizations can now work securely with multiple partners and vendors in Slack, driving stronger relationships and faster results




These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape



Original source: https://ducttapemarketing.com/weekend-favs-july-17/



The post Weekend Favs July 17 appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-july-17/

Empowering Nurses To Become NursePreneurs

Empowering Nurses To Become NursePreneurs written by John Jantsch read more at Duct Tape Marketing







Marketing Podcast with Catie Harris







In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. NursePreneurs is a company committed to supporting nurses across the globe with their crazy, outrageous, and innovative ideas.













Key Takeaway:



Catie found her inspiration for NursePreneurs while working for Walmart corporate. She was tasked with connecting nursing organizations and found hundreds of incredible nurses doing fascinating work around the world.



In this episode, Catie talks about how NursePreneurs came to be and how she teaches like-minded nurses to launch their own successful businesses. empowered hundreds of nurses to monetize their knowledge and skills in business, while also inspiring them to change the way healthcare is perceived and delivered.



Questions I Ask Catie Harris:





[0:50] So I didn’t read it in your intro, but you are also a Ph.D. — so that makes you the rare doctor and nurse, doesn’t it?


[1:14] What is NursePreneurs?


[3:25] One of my questions was going to be why did you choose nurses – but that’s your background, so that makes a lot of sense. Is there anything particular about that profession that would give way to starting a business?


[5:47] Are you helping people start side hustles or set up businesses that might ultimately get them out of the nursing picture?


[7:35] Was 2020 a particularly tough year for nurses?


[9:30] Are there some success stories from folks you’ve worked with that are some of your favorites or some ideas that really took off?


[10:48] What’s the relationship with insurance companies inside of these kinds of models?


[11:29] Can you tell me how your model works?


[14:14] Is this your sole business or do you still do nursing?


[15:07] Do you have a grand mission for how you’re going to continue to build your business?


[17:24] Can you tell people where they can find out more about your work?






More About Catie Harris:





NursePreneurs




More About The Duct Tape Marketing Consultant Network:





Check it out here.






Like this show? Click on over and give us a review on iTunes, please!



This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.







When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.



And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.









Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.



They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.





Original source: https://ducttapemarketing.com/empowering-nurses-to-become-nursepreneurs/



The post Empowering Nurses To Become NursePreneurs appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/empowering-nurses-to-become-nursepreneurs/

The Best Ways to Market Your Commercial Property

URL: https://pixabay.com/vectors/realtor-business-house-sign-sale-6019792/ Before you start marketing your commercial property create a real estate marketing strategy to help you track the overall progress of your advertising efforts. A marketing plan also allows you to effectively communicate with prospects stakeholders and clients about your project. In this article youll learn how you can successfully market your commercial real estate property and successfully find potential clients then convince them to trust your business. Keep your property customer-ready Many commercial properties undergo wear and tear. To keep your property in good condition contract cleaning specialists like The Florida Maids to help give your property the attention it deserves. Below is a list of specific areas you should pay special attention to: Look after your floors to make sure the flooring is always intact Regularly service the HVAC system to ensure functionality and longevity Properly maintain the roofs and ceilings to keep potential leaks at bay Dont forget your exterior as thats what gives the first impression to your prospective customers Digital marketing The digital space is vast and full of business opportunities. Take a digital marketing course if you must but ensure that your real estate business is well placed on the internet. These tips will help you succeed at marketing your commercial real estate online: Create a business website Having a website that contains content videos and images of your commercial property will help people find you when they click to search. Embrace social media Being active on social media platforms enables you to meet a lot of potential clients from different demographics. Before you start marketing find out where your target clients hang out so that you can interact and create SEO-optimized content and ads that they will see whenever they go online. Email marketing campaigns The content in your emails should target your prospects and it should be what they want to see. Insert links that lead them to your website for more information on the commercial property listing. Blogging Create a blog and generate valuable-packed content that specially targets your commercial real estate business. Track your metrics First select the marketing metrics and key performance indicators (KPIs) that will help you track the progress of your marketing efforts such as website visits impressions and lead generation. This will help you know what parts of your marketing strategy to improve. Offline marketing Off-line marketing is marketing off the interneta dn may may involve the following: Printing a standard marketing flyer An excellent commercial marketing brochure should contain the following: A location map High-quality photos Property Features Contact information Cold calling Cold calling involves monitoring your site visitors and targeting those who might become potential clients then contacting them by phone calls messaging or face-to-face meetings to convince them to buy. Installing leasing signs This is a traditional way of marketing where you put up signs near your property to let your prospects know that theres available space. Endnote Effective marketing introduces any business brand to potential clients and commercial real estate isnt any different. Acting on the above advertising techniques will help you successfully market your real estate business to a broader audience setting you up for growth. The post The Best Ways to Market Your Commercial Property appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/the-best-ways-to-market-your-commercial-property/ The post The Best Ways to Market Your Commercial Property appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-best-ways-to-market-your-commercial-property/

Increasing Diversity in the Supply Chain

While there is no question that COVID-19 took a toll on all of society, one of the first things people started hearing about in the media was the breakdown of the global supply chain. In 2020, the shortages of necessities like PPE, toilet paper, and food items became so widespread that the general public was getting concerned to the point of hoarding and shortages. 97% of businesses worldwide were affected by the pandemic, which meant lower demand and less revenue for many – if not going out of business altogether. The businesses that were affected the most were small businesses in high rent zip codes.



During the first 2 weeks of the pandemic, these businesses were laying off more than double what low rent zip codes did. From February to April, minority business ownership declined by nearly double than that of white business ownership. This was an enormous setback for increasing diversity in the supply chain. At the same time, public outcry for racial diversity exploded. 70% of millennials saying that they chose to shop for brands that practice increasing diversity, and 60% of people said that a brand’s reaction to protests influenced their buying decisions.



Now that vaccines are widely available and the world is hopefully turning the corner on the global pandemic, it’s time to think critically about building the supply chain right – and diversity is an important part of this. Connecting minority suppliers and service providers is a must have in today’s times. There needs to be an equitable marketplace to allow fairness for all.



Learn more about how to increase diversity in the supply chain in the infographic below:









The post Increasing Diversity in the Supply Chain appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/infographic/increasing-diversity-in-the-supply-chain/



The post Increasing Diversity in the Supply Chain appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/increasing-diversity-in-the-supply-chain/

Should Your Business Be Utilizing Influencer Marketing

Should Your Business Be Utilizing Influencer Marketing written by John Jantsch read more at Duct Tape Marketing















Agency Spark Podcast with Paul Benigeri









The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!



In this episode of the Agency Spark Podcast, Sara interviews Paul Benigeri. Paul is an eComm Entrepreneur and co-founder of Archive, an influencer & creator marketing agency for fast-growing consumer brands. And while Archive provides a number of consumer brands with a growth platform through #nano influencer gifting programs, the company’s noble mission is optimizing clients’ budget, saving time and resources they can invest for even a bigger social impact. Paul is a Stanford graduate and grew up among like-minded entrepreneurs establishing a growth mindset & unique skill set that gives him a competitive advantage on solving modern eCommerce growth issues. If you are an eComm entrepreneur, stick around, and you’ll learn how you can grow and hack your results towards the end of the show.



Questions Sara asks Paul Benigeri:







What led you to launch an AI software start-up?


What industries are best fit for influencer marketing?


Talk to me about your approach to influencer marketing?


How do you help people determine if influencer marketing is a good fit for their business?


Do you have any recommendations regarding setting up an influencer marketing budget?


Tell me about your app and what it does?


How does user generated content on ads perform versus more of a traditional ad?




Learn more about Paul Benigeri:





Archive


Twitter




Like this show? Please leave us a review on Apple Podcasts here!











This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem. Start building a site today for free by visiting their website.



Stop waiting on developers and leveraging multiple tools to manage your marketing stack. With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform. Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.







Original source: https://ducttapemarketing.com/should-your-business-be-utilizing-influencer-marketing/



The post Should Your Business Be Utilizing Influencer Marketing appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/should-your-business-be-utilizing-influencer-marketing/

Deciding What Platform Is Best For Your Website

Deciding What Platform Is Best For Your Website written by John Jantsch read more at Duct Tape Marketing







Marketing Podcast with Josh Neimark







In this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.













Key Takeaway:



Josh Neimark came up with the idea of creating a website design agency in 2010 and hasn’t looked back since. In this episode, we dive into all things websites and design. We cover his entrepreneurial journey, the creation of Fix8 Media, website best practices, major mistakes site owners are making, his experience with the website platforms Squarespace and Duda, and how to decide what platform is best for your business.



Questions I Ask Josh Neimark:





[0:54] What’s been your entrepreneurial journey?


[4:32] What does a typical client engagement look like for you?


[5:47] Are there a handful of elements that are givens and baked into every site based on consumer behavior, etc.?


[7:21] What are some of the most wasted opportunity pages that you see people creating?


[10:36] Planning your website, planning your content, and planning your SEO are table-stakes for a good website – do you struggle with the relationship with those three things?


[12:52] From a pure design aesthetic standpoint, are there some things that you’re seeing a lot of?


[17:06] What do you think about Duda and why would you recommend it to someone?


[20:52] If I’m a business owner, what’s the benefit of choosing Duda especially since WordPress is free?


[22:05] If somebody is on a WordPress setup with a massive database, is that migration painful?


[23:41] Where can more people find out more about Fix8 Media?






More About Josh Neimark:





Fix8 Media




More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:





Check it out here.






Like this show? Click on over and give us a review on iTunes, please!



This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.









Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.



They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.







When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.



And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.





Original source: https://ducttapemarketing.com/what-platform-is-best-for-website/



The post Deciding What Platform Is Best For Your Website appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/deciding-what-platform-is-best-for-your-website/

5 Killer Tips to Increase Your YouTube Subscribers

YouTube is undoubtedly the biggest video-sharing network worldwide. As a content creator, this makes it the biggest platform for publishing videos that will attract a global audience. However, this also means having to stand out from the millions of content creators using this platform. The easiest way to do this is by having more YouTube subscribers who will make it easier for your content to go viral. In this article, we’ll discuss the most efficient ways to increase the number of YouTube subscribers.





Ask viewers to subscribe




The easiest and most natural way to acquire anything is to ask for it. This is also the number one way to gaining more subscribers and making money on YouTube, as it propels your viewers to take instant action. All you need is a simple call to action (CTA) asking your audience to “click the subscribe button below.”



However, there is a catch to asking viewers to subscribe, and that is showing why your channel is worth a subscription. The easiest way to do this is by tackling a running topic, providing valuable information, and teasing what you are working on next before having your CTA.





    Use influencers and other creators to your advantage




The role of influencers in digital marketing is growing by the day. As a YouTube content creator, you can never undermine the importance of using influencers and other creators in growing your channel. The secret to doing this is narrowing down the most influential figures in your niche and featuring them in your videos. This way, they get to influence a good percentage of their followers to subscribe to your channel.





    Leverage other social media channels




Interconnectivity has become the defining pillar for enhancing brand awareness for any business or content creator. You can never ignore the importance of emphasizing your brand on social media channels. Go for the long haul by having a presence on popular social media platforms and use them to attract more traffic to your YouTube channel. The easiest way to do this is by making a post that attracts attention and availing links to your channel for anyone who wants to know more.





    Create quality content and interact with your audience




The most natural way to acquire more YouTube subscribers is by focusing more on your output and interacting with your audience. Viewers are more inclined to subscribe to a channel that provides them with better value, which should be your top priority. A simple but highly effective way to accomplish this is to shape your content marketing approach to be always in touch with your audience.





    Brand your channel




Finally, do not forget to brand your channel if you want more subscribers. This is an old trick, but the power of branding will get you to heights you never imagined before. Before making any tweaks to your YouTube channel, get invested in channel branding.



Endnote



The simplest way to monetize your YouTube channel is to strive and get as many subscribers as possible. These tips will give you a great headstart as a content creator keen on earning from the video-sharing network.



The post 5 Killer Tips to Increase Your YouTube Subscribers appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/5-killer-tips-to-increase-your-youtube-subscribers/



The post 5 Killer Tips to Increase Your YouTube Subscribers appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/5-killer-tips-to-increase-your-youtube-subscribers/

The #PirateBroadcast – The Ultimate Marketing Engine

The #PirateBroadcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing



John Jantsch sits down with host Russ Johns on the #PirateBroadcast to discuss his upcoming book, The Ultimate Marketing Engine.



Not only are we going to be talking about a new book that he’s going to be releasing here shortly, but we’ll also talk just life in general and some of the things that your business needs to know in the marketing media and content creation world.



In this episode, we’re going to dive deep into John’s backstory and how he got into marketing, how he got into media, and what was the seed that got planted in his life that got you down this path.



To learn more about the book, check out the episode below.



Listen: John Jantsch on the #PirateBroadcast



Original source: https://ducttapemarketing.com/the-piratebroadcast/



The post The #PirateBroadcast – The Ultimate Marketing Engine appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/the-piratebroadcast-the-ultimate-marketing-engine/

How to Get a Free Online College Education

Getting a degree takes lots of time, money, and effort. However, recently college degrees have become less useful. 73% of Americans get a job unrelated to their degree, and more than half of Gen-Zs in the U.S think that a college degree isn’t necessary for success. College degrees have become increasingly unpopular. The cost of a degree has tripled in price in the last 20 years, and people can expect to pay $400,000 for a bachelor’s degree. The average graduate spends 20 years trying to pay off their loans. The effect the exorbitant prices have been showing up in students lifestyles. Housing insecurity is rampant in college students, 56% of students don’t have secure housing and 17% have been homeless in the last year. Half of the college students can’t afford a healthy diet, and 20% of students lose weight due to malnutrition.



A Free Online Education Is The Next Best Thing



Getting a free online college education is a good option for students who want a college-level education without the college-level cost. Ironically, many college websites offer free online college education courses that anyone can sign up for. Alternatively, several available third-party websites offer free or relatively extremely inexpensive online courses. Just because one way is tradition, doesn’t mean that it is the best way to get an education.



It’s entirely possible to catch up on your education in what used to be a non-traditional route, but is becoming more common every day with the advent of more embracing modern technology. Learn more in the infographic below:









Source: CollegeCliffs



The post How to Get a Free Online College Education appeared first on Social Media Explorer.



Original source: https://socialmediaexplorer.com/infographic/free-online-college-education/



The post How to Get a Free Online College Education appeared first on connect social networks.







via Connect Social Networks http://connectsocialnetworks.com/how-to-get-a-free-online-college-education/