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Inbound Back Office Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

I sat down with Amy Foley, Co-Founder of Inbound Back Office, to talk about a step-by-step process for consistently growing your agency by making your customer successful.

In this podcast episode, you’ll learn:

Whether your home improvement company focuses on custom window installations or kitchen remodels, you should leverage social media to obtain more clients. Why? Almost 80% of Americans have one social media account or more. As a result, your potential customers use social media, and so should you.

The good news is that, with a bit of research and effort, you can develop your company’s social media presence quickly and start engaging with your audience.

How? Let’s take a look.

Start With Only 1 Or 2 Social Media Platforms

The first step is to register your company’s name on the big social media channels, including Facebook, YouTube, Instagram, Pinterest, and Twitter.

But you shouldn’t worry about running all of those channels when you first start. It’s easy to try to do too much too fast. There are so many social medial platforms you can choose from. While you can build your presence on many social media channels over time, it’s often best to choose one or two to start with.

Many experts say that you should start with Facebook because more than half the planet is on there. Also, research shows that almost 70% of users on Facebook like or follow one company brand or more.

Pinterest is an excellent choice for a home improvement company because it’s so visually focused. You can post stunning before and after photos of the windows you install and show customers how much better their home will look with your custom windows, not to mention the energy savings.

Once you have two social media channels up and running and generating feedback for your company, you can expand to the other social media platforms.

Write Your Posts Strategically

You might think social media is entirely random, but there is a science to using it effectively to grow your company.

When you post your content on your social media outlets, you should focus on content that increases awareness of your brand, provides your customers with value, and gives them a call to action.

Create A Content Calendar

It’s easy for a business owner to get slammed by social media because they need to develop a lot of content and don’t know what to do. But if you create a monthly content calendar, you’ll have everything laid out in advance, and you won’t be pounding your head in frustration to think of a catchy Facebook post at the last moment.

Here are some excellent evergreen social media ideas for home improvement and services companies:

With growing competition in the market, law firms need to adopt evolving marketing strategies to regularly get new clients and keep growing their profits. In the past, only high qualifications and good skills in legal business would lead to happy clients and booming business but the modern marketplace is much more competitive. Experts such as immigration lawyer London, regularly adopt these marketing practices to maximize their business potential.

Nowadays clients require innovation and the use of new advancements in the field of technology also. You not only need to pursue new techniques in solving cases but also to improve your marketing strategies. Here is our little research on tips and tricks to help you keep your law business on the right track and take your business to newer heights.

1. Build a Brand

One of the top marketing strategies includes making an attractive brand for your law business. Effective branding is just not all about getting an attractive logo design or having an official business card and letter for your business. It is about the message you want your clients and future potential clients to get through your content. What reputation do you want to build up and why clients should prefer you over any other law firm? One of the important parts of branding is finding out how your firm is better than others and what is unique about you. After you have successfully built up this foundation, you can easily build up a strong marketing policy upon it.

2. Build An Attractive Website

In today’s time of technology and the world being a global village, having a website for your business is a great way to get in touch with your clients. If you didn’t think of designing a website before, do it now.

If you already have got a website designed, then run an analysis and see if it working for you the way you want. One of the most important things about the website is that it must be a user-friendly website with an attractive layout. It must display the message of your brand and the way people can contact you to get your services. Stating a clear mission statement along with a separate web page talking about your services is also a good start to your marketing plan. It is recommended that you hire an expert website designer to get a website design that is bound to attract customers.

Your website needs a lot of your attention, and you may have to spend a significant amount of money on it too since it is your 24/7 online presence and way to provide clients information that they require even when they can’t reach you directly.

3. Create Original Content

While it is very important to have a good website, it is equally important to have original and attractive content on your website and social media if you want to reach a broader audience. You need to convey to your client that you are a fast-evolving law firm that produces excellent results.

Letting them know about your expertise is quite important. The best way to speaking to your clients without engaging with them is through captivating content on your site. The content not only includes the blog post on your site but also more detailed articles in the publications relevant to your business.

In case you have a lot on your plate yourself, you can hire someone to write content for you. The goal of getting the content written must be to get the message out for your client and let them that you would be the right choice.

4. Get to Know SEO

SEO is an important marketing tool that involves using relevant keywords and adopting a clever on-page and off-page optimization strategy to get it recognized by search engine algorithms to get a higher ranking of your firm in search engine results. Whenever a potential client searches for the law firms around him, you want your firm to be shown to him on top instead of your competitors. It is an important marketing tip and requires a lot of planning and thinking to get it done right but fortunately, you can also hire an expert for this too if you are short on time or are not well aware of it.

5. Embrace Social Media

Social media has now evolved into so much more than a platform for sharing memes and chatting. It is an important tool in branding any business including your law business. You can choose from a vast selection of social media platforms that can serve your purpose. For example, LinkedIn, Twitter, and Facebook. Effectively use these platforms to make a point by posting content regularly on them and get people to know you.

By following the tips mentioned above, law firms can compete easily in this highly competitive marketplace and can skyrocket their success by adopting efficient holistic marketing strategies.

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Original source: https://socialmediaexplorer.com/content-marketing-2/best-law-firm-marketing-tips/

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Of all the marketing options available for online stores, social media ads sometimes get a bad reputation. And while it is true that they can be intrusive when you’re browsing the web as a user, there is no denying that they can be incredibly effective as pay-per-click advertising for online stores. So if you have passed on social media advertising before, here are some of the reasons why you should consider giving it a try.

1 – Instant results

As with most other forms of pay-per-click advertising, social media ads allow you to skip the trouble of building an online presence by allowing you to just pay to have people visit your store. This not only allows you to get traffic to your store right away, but it can also allow for a consistent inflow of people as you can determine how many visitors you want and limit how many you get per day out of your marketing campaign.

This consistency can also be useful when you’re trying to protect your web servers or your sales team from sudden surges in traffic. This can be useful for businesses that rely on customers getting in touch with a sales representative to close a deal.

2 – Facilitate shipping

Targeted social media ads make it much easier for your store to offer free shipping without hurting your profits. That’s because you can choose which regions your ad is going to appear in. You can take advantage of this by running your ads only in major cities, as shipping goods between metropolitan areas is often cheaper. Or you can even show your ads only in the area around your warehouse, facilitating same-day and overnight shipping.

Of course, there are other ways to make shipping faster and easier. Using a site that allows you to get fast courier quotes, for example, can help you find good deals for your store. But at the end of the day, distance and ease of access are the two factors that weigh heavier on the final cost of shipping.

3 – Target your audience

Social media ads can be targeted using criteria much more specific than just geographical location. Age, interests, previous browsing history, language, relationship status, and more. All of this can help you get the most out of every click by making sure only your ideal customer is seeing your ads.

4 – Precise analytics

Social media ads are also a great way to learn how your target audience reacts to your ads. Most platforms will not only keep track of how many people clicked your ad but also how many people have seen it or engaged with it in some way. This makes social media advertising a great place for you to test the effectiveness of different marketing strategies through limited runs, which can help you flesh out your sales pitch and even develop unique approaches to use on different demographics.

5 – Predictable costs

Social media marketing allows you to know ahead of time exactly how many clicks you’ll get out of the amount of money you’re investing. This is a far cry from something like content marketing, where a video produced by your company may go viral overnight, or it might never be noticed.

The post 5 Reasons to Buy Social Media Ads for Your eCommerce Store appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/advertising/5-reasons-to-buy-social-media-ads-for-your-ecommerce-store/

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Thinking, Creating, And Leading In Unconventional Ways written by John Jantsch read more at Duct Tape Marketing

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Millions Of people are using the internet every day and the trend will continue into the future. Therefore any venture needs to take advantage of the various digital media platforms like blogs and websites to get ahead of their rivals. Since online traffic is predominant on popular social media platforms like Facebook Instagram and Twitterredirecting the traffic to the business website will help generate revenue through sales. There are great opportunities for businesses with online traffic. They can appeal to potential customers and make them loyal clients through the material they share over the internet. However It takes resources like finances effort and time to create high-quality content. There is no time to waste if your venture is not integrating the strategy in its marketing campaigns. It is Important to Create the Right Content A business gets ahead of others in the field by sharing quality content with the audience on online media platforms. The material should relate to the services or products the venture is offering. Also it should give insights on using the products or answer questions that a customer may be having. On the other handit helps a business create rapport with the audience and facilitate information sharing between both parties. The content on blogs will help in redirecting the traffic in social media platforms to the website. Also it helps the site rank high in search engines by incorporating the keywords into the items the admin postonthe blogs. The content creation software can give a business a holistic approach to the digital marketing plan. Having The right tools for creating content will make the process easy. Automating the steps aids in handling the tasks and monitoring the progress. You can refer to the SEO automation tools review to know how a venture can benefit from digitizing the process. Here are tips to help businesses with creating content for blogs and websites; Have a Goal The content a venture shares on a digital media platform goes beyond redirecting traffic to the company website. It promotes the brand and ensures people from the neighborhood know that the venture exists for new businesses. It can be a way of appealing to potential or existing customers. On the other hand it can aid in sales by having a call to action for the audience. Therefore knowing the objective of the content you are giving a helping hand to the business to achieve success in its strategy. Share Content Frequently Being consistent in the content you share does not mean you post every day on the company blog. If you post several articles a week you have to be consistent for each week. Going For Several weeks without sharing anything will make the site unappealing to the audience. On the contrary frequent sharing of content helps the audience stay in touch with the business activities. It is advisable to develop a timetable on the type of content and timetoshare. Incorporate Keywords to Improve Rankings Research shows that websites and blogs that rank high in search engines get the most online traffic. Knowing the type of content you want to put out on digital media platformsit is vital to research the keywords to incorporate in the materials. It considers popular phrases and words that people use while searching for products and services in a particular industry. There are several tools to consider when identifying the keywords to help your content appear among the first ones in searchengines. Utilize Visual Aids Media files like videos and photos can send a message better than when the content only has the information in written form. The visual aids capture the attention of the audience quickly. Also it helps them understand the message better. Ensure Integrate them strategically in the content to make it more engaging. Conclusion When the material you share communicates to the audience it will trigger a particular action. Sohave your audience in mind when developing new content. The post Tips To Content Creation for Business Blogs and Websites appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/digital-marketing/tips-to-content-creation-for-business-blogs-and-websites/ The post Tips To Content Creation for Business Blogs and Websites appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/tips-to-content-creation-for-business-blogs-and-websites/

How To Speak Confidently, Communicate Effectively, And Win Your Audience written by Sara Nay read more at Duct Tape Marketing

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This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.

Anyone interested in finance and stock trade is familiar with the sudden, inexplicable rise of GameStop stock in early 2021, but you may not be intimately familiar with the details of how it all went down. It’s definitely a story worth hearing.

In early January of 2021, GameStop stock was selling at about 18 dollars a share. The brick and mortar video game company had been struggling for a long time and, for some shareholders, it seemed like a safe bet that this particular stock was primed for pulling off a “short.” This basically means that borrowed stock is sold at the current value, with the expectation that the stock price will soon be dropping. Then the borrower will be able to purchase the same share at a lower price, thus making a profit right under the stockholder’s nose. While this move isn’t illegal, it is certainly morally questionable.

In the case of GameStop stock, a small group of small-time investors in a Reddit group noticed what was happening, and they decided this was their opportunity to teach the “big boys” a lesson. These redditors bought up all the GameStop stock, which of course created a higher demand and therefore drove up stock prices astronomically. From the beginning of January to January, GameStop stock had risen from $18 to $483 dollars a share, which was an increase of 1,250%.

Not only did this move mean hedge fund losses of $6.6 billion, but on January 27th, the S&P 500 fell by 2.6%. Unfortunately, there’s still no clear answer as to what these actions and events all mean for the future, but it’s clear that legislators need to take a long, hard look at market regulations.

Learn more about the GameStop short squeeze in the infographic below:

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Are you aware that thieves and scammers can scam you out of your entire home without even setting foot on your property? Home title fraud is on the rise and it is one of the scariest forms of “home invasion.”

From 2015 to 2019, real estate and rental fraud grew at 2.6x the rate of credit card fraud, and today, reported real estate losses are occurring 2x as much as credit card fraud.

In the modern, online world, with personal information easily accessible online, scammers can transfer ownership of your home without ever breaking in. For instance, 2 Maryland women forged deeds to 6 houses and began renting them out without the real owners knowledge. In Manhattan, 4 people targeted 30 properties and sold them with forged deeds. In another case, an elderly couple discovered that their own grandson had mortgaged their home for $360k, then tried to sell their home right under their noses.

How can this even happen? Unfortunately, it’s pretty simple. Scammers look up easily accessible property data from public records. This includes the homeowners identity and home equity, primary address and contact info, and examples of the owner’s signature. Scammers then claim ownership of the home and file paperwork with the county. They are then given a (false) deed, which enables them to take out loans against the property, sell the property, or inherit it after the owner’s death. The real homeowner is completely unaware all of this is taking place until they either receive a foreclosure letter, discover they can’t refinance or transfer ownership, or they actually find someone else is living on their property.

The best way to protect against title theft is with title insurance. Title insurance can protect homeowners from surprises that could put their ownership in question at the time of sale. Homeowners can also use title lock services to protect against new fraud attempts and discover these attempts before it’s too late. Learn more about home title fraud in the infographic below:

Source: HomeTitleLock.com

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Original source: https://socialmediaexplorer.com/infographic/understanding-home-title-fraud/

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How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing

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