The topline Twitter revealed its new Live Shopping program that will allow viewers to make in-app purchases from merchants websites in a Monday blog postIt is the latest company to enter the world of live streaming e-commerce. Twitters Live Shopping Program will make it a hot spot in live ecommerce. Twitter Here are some key facts It first-ever Live Shopping stream will be hosted Sunday on Walmarts Twitter account and will be a 30-minute variety show highlighting electronics home goods apparel seasonal décor surprise special guests and much more hosted by singer Jason Derulo. Twitter users will be able to make purchases via a Shop Tab on the live stream while a Shoppable Banner will flash across the top of the screen featuring goods that are being showcased. Important Background Twitter is joining YouTube TikTok (and Meta) in the attempt to replicate the global success of live streamed shopping. Deborah Weinswig is Coresight Researchs CEO. Bloomberg Its basically digitizing QVC and HSN. Its a huge opportunity. Coresight projects that the U.S. represents only about 1% of the live e-commerce market at this point though American companies are angling to replicate the same success the industry has had in China in the U.S. Last year two-thirds Chinese buyers made purchase via live streams and purchased $7.5 million of products in just 30 minutes from Taobao Live. McKinsey reports that China saw $171 billion worth of live commerce last year. Big Number 10% to 20% Thats how much of all e-commerce sales could come via shoppable live streams by 2026 according to McKinsey estimates. Additional Reading Twitter will test the first ever live shopping display ahead of Cyber WeekAxios) Facebook is trying to emulate Chinas e-commerce model (Quartz) TikTok Pilots in-App Shopping Features amid E-Commerce BoomSME) The post Twitter Unveils Plans To Enter E-Commerce Space appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/twitter-unveils-plans-to-enter-e-commerce-space/ The post Twitter Unveils Plans To Enter E-Commerce Space appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/twitter-unveils-plans-to-enter-e-commerce-space/