Nathaniel Mell, Felt and Fat CEO, Gives Entrepreneurial Insight on Why Instagram Advertising and Arts Marketing are a Perfect Brand Building Combination

For many arts

organizations, visual brand building is critical to gain a following and

customer loyalty to help grow the business. Due to its audience accessibility

and budget-friendly platform, Instagram advertising can be an ideal marketing

option within the arts. It is common to see arts organizations on Instagram as

the online social media site embraces and promotes the visual aspects of

performances. Arts organizations can extend their Instagram account’s reach

through Instagram advertising to attract new followers and patrons to exhibits

and fresh art.



Felt and Fat CEO Nathaniel Mell is

a big advocate of Instagram advertising and arts marketing. It has drastically

helped him build his brand and attract loyal customers to his ceramic design

and manufacturing studio. His arts company caters to both professionals and

at-home chefs, which is why Instagram has been so beneficial for him to reach

both types of audiences. Presently, Felt and Fat has worked with over

100 restaurants worldwide and produces more than 30,000 pieces every year. As a

successful artist and entrepreneur, Mell shares why Instagram advertising and

arts marketing are the perfect combination for any arts organization.



Create Ads with Ease



One of the significant

benefits of Instagram advertising is that you can, as the saying goes, kill two

birds with one stone. Instagram ads can be directly connected to a Facebook

account. That way, when you create an ad on Instagram, you can also post on Facebook

without the hassle of going back and forth between the two platforms or doing

the action twice.



Continuously Build Opportunity



There are thousands of

stories of businesses connecting with one another, paid partnerships sparking,

and so many positive consequential circumstances blooming through an Instagram

message. Any organization that displays its work on Instagram will ever-increase opportunity for

its business as the social media platform grows, too. There are over 140 million users on Instagram in

the United States alone, and that number continues to increase.



See Feedback on Ad Engagement



The beautiful thing

about Instagram Ads is that it gives you the option through its Ads Manager to

target the audience that the ad is intended for, so it is guaranteed to get in

front of that specific user. Engagement is already higher on social media

platforms over other advertisement options, so the change of a company’s ad

being displayed for the right person or a future loyal customer is

excellent.



More Than One Way To Display Art



For art organizations,

Instagram is a highly versatile platform for different types of creative

designs. Photo ads are the most standard ad form on

Instagram and have the power to tell the story behind a brand through a

simplified canvas display. Video ads can further engage audience members as

they incorporate sound with sight and motion to additionally display a brand’s

purpose. Carousel ads, slideshow ads, collection ads, as well as stories are

great for showing off or teasing a new art exhibit or any collection line that

a company is selling on its eCommerce website. These ads also come with the

option for a “Learn More” button to directly take the user to an art exhibit

event’s information or a “Shop Now” button to easily lead onlookers to any art

for sale on an eCommerce platform.



About

Nate Mell



Nate Mell is the founder and CEO of Felt+Fat,

a ceramic design, and manufacturing studio based in the Kensington neighborhood

of Philadelphia. In 2013, Mell was asked to design a set of plates for what

would become the award-winning restaurant ‘High Street on Market.’ Since then,

the Felt and Fat studio and team have grown exponentially through Mell’s

leadership to become a go-to manufacturer for design-conscious restaurateurs.



The post Nathaniel Mell, Felt and Fat CEO, Gives Entrepreneurial Insight on Why Instagram Advertising and Arts Marketing are a Perfect Brand Building Combination appeared first on Social Media Explorer.



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