Social media has in many ways become a digital religion. []How people value the power and influence of likes followers and followers getty Social media has become a digital religion. Or perhaps a cult in some ways. This is absolutely true on Twitter where the number of followers someone has is seemingly tied to their credibility rather than what the actual message says. People who make good points can be dismissed easily because they dont have enough followers. On the flip side those who work it and try to get followers akin to digital apostles can be declared more credible because so many people follow them. But is this possible? Credible? Dr. Leilani CARVER director of Graduate Strategic Communication and Leadership at Maryville University explained that a large number of followers could indicate credibility through a persuasive strategy known associal proof. Social proof popularized by professor of influence Dr. Cialdini is the idea that if someone is unsure about what they should do e.g. should I buy this widget? they will look to others to see what they do e.g. how many people bought the widget and what review was it given?. If many people believe in something or take an action they are more likely to do so. This can lead to a large following on social networks. Some users may assume that someone with a large following is worthy of being followed. One problem with granting this credibility based upon numbers is that there are ways to cheat the system and inflate your numbers e.g. buying followers so follower engagement is actually a much better read of influence regarding marketing strategy. Carver said that the bigger problem may be that the person who has a large following is not credible. Simply put simply because you have followers does not make your an expert. Even if you have followers it does not necessarily make you an expert on a topic. If there is a relationship between credibility and the number of followers a person has onsocialmedia it is probably an inverse relationship. According to Josh Crandall a Netpop Research analyst in the technology industry The more followers someone has the less credible they are. There are some who have a lot of integrity for facts and science and amass a sizable following online such as Neil deGrasse Tyson (14.2M Twitter) and Richard Dawkins (2.9M) but the vast majority of popular influencers are building their followers through the cult of celebrity Kylie Jenner (39.2M) or the power of bombastic rhetoric Joe Rogan (7.6M) Crandall noted. In fact more than half the top 50 twitter accounts are celebrities musicians or sports figures. I dont know if these people are credible other than sharing their opinions. And based on what we have seen inthe recent past think Gina Carano those opinions can be highly subjective and suspect at times. Carver also mentioned that Kylie Jenners half sibling Khloe Kardashian has around 192 million Instagram followers. Carver stated that Khloe is known to promote waist trainers via Instagram. Dr. Alok Patel a respected physician and wellness expert says that waist trainers are not scientifically supported they may be ineffective and even harmful. Dr. Patel who is a vocal advocate of health has only 22400 Instagram fans compared to Kholes 292 million. Dr. Patel is a reliable source for information on waist trainers and other health topics but has significantly fewer followers. Dr. Patel does employ the persuasive strategy of authority (e.g. credibility through a title/degree). The truth is that falsehoods spread quicker and more widely than the truth. Accent on Numbers and Not Content The problem is that too much attention is placed on the credibility of the influence and followers. The popular and beautiful immediately have an advantage. This shouldnt be surprising considering the increase in social media use especially among youth. Lon Sakfo is a technology entrepreneur who wrote Todays first thing an individual checks prior to doing business with you in his book Technology Entrepreneur Lon Sakfo. The Social Media Bible.Your digital footprint was known as your digital footprint several years ago prior to the maturity of the social network. Safko pointed out that in the past if someone searched him online his Google digital footprint had approximately 185000 pages that mentioned him for various works. Now that Facebook Twitter and LinkedIn are all established my digital footprint will be heavily influenced by these three he stated. Safko is a published author and has written multiple books. His credibility index could be compared to those who have lots of friends followers or LinkedIn connections. Reliance upon Metrics All of this would not be a serious problem except for the emphasis on followers shares likes etc. This can impact the roles actors play impact whether journalists take stories seriously and most importantly it can impact our political future. The world moves increasingly based on likes and followers and the potential impact it could have James R. Bailey professor of Leadership at the George Washington University School of Business stated that impact means being able to effect meaningful and lasting change. Bailey said that Charles Dickens didnt have an Instagram account. However he almost single-handedly altered Britains labor laws. Donna Tartt is Americas greatest living author. She has a Twitter account but she has never posted on it. Congressman Dr. Michael Burgess from Texas a fair-minded conservative who has had a substantial impact on US health care policy has exactly 784 Twitter followers. Safko stated that publishing a book today is difficult because publishers are so caught up in their followers and likes. It must be large enough to allow them to assume that you can sell 10000 copies of your book with this following. If you dont have the following then you are not considered. Although it is true that a person with a lot of followers will be more successful could Potentially you have a better chance of your book becoming a best-seller. Too often likes dont translate to sales. This is a problem in and of itself. It all comes down to the fact we have become fixated and obsessive over social media metrics. They should be seen as meaningless when compared with other measures of ones efforts. Bailey asked Can sales be a measure of success for a salesperson? Yes. Sure. Yes. Can the number of books published measure a professors contribution?Perhaps. But can social media followers measure someones impact? No. Nope. Never. The post Do You Need Massive Followers On Social Media To Be Creditable? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/do-you-need-massive-followers-on-social-media-to-be-creditable/ The post Do You Need Massive Followers On Social Media To Be Creditable? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/do-you-need-massive-followers-on-social-media-to-be-creditable/