Whether you’re selling online courses, kitchen appliances, or trivia games, getting noticed on social media can be a huge boon for your business. It’s not just about going viral — just amassing a loyal audience of a few thousand people is already enough to help signal boost both your current marketing efforts and the efforts associated with any new product you decide to launch.

1 – Target the right crowd

Just like your marketing efforts in any other medium, your social media marketing campaign will work better if it is well-targeted. Trying to appeal to everyone will generally lead to you not quite appealing to anyone. So make sure you’re putting up posts and writing content with a specific target demographic in mind.

Having a clear audience in mind will also help you find the groups where those users congregate, or which hashtags they use, depending on the platform you’re on. And while you don’t want to be that brand that floods hashtags with spam, making the occasional post with a hashtag relevant to your audience — or in a relevant group — can help your page get more attention.

2 – Post consistently

Most popular brand pages today had to spend months posting regularly before they managed to gather any attention. Don’t let the initial apparent lack of results discourage you from posting on social media — consistently putting out content is the key to success in this field.

3 – Try different styles

There are tons of different ways to post about a brand or a product, or to create posts that will connect with your target audience. Make sure you’re regularly trying out new styles and approaches to see what gets the biggest response from your audience. And once you have found a style that works, stick with it.

It’s important to rein in your experimentation as your audience starts to grow. After all, someone who followed your brand page because they enjoyed the behind-the-scenes posts you’ve been making might stop following the page if it suddenly switches to posting nothing but product photos or testimonials.

4 – Be helpful

Put your expertise in your field to good use. Try to be helpful to customers who are facing issues within your area of expertise, even if they don’t follow the page. And of course, do your best to engage with and help the people who comment directly on your brand’s page.

Being helpful online may seem not to make a difference in the short-term, but it helps your brand earn the public’s goodwill. And it encourages more customers to engage with the page in the future.

5 – Run events

Contests, giveaways, sales, and other online events are all great ways to keep your audience engaged and earn more followers. It can also be a good excuse to get your social media followers to visit your website or sign up for your newsletter.

6 – Make friends with influencers

You don’t necessarily need to sponsor an influencer to earn their goodwill. Plenty of content producers in niches relevant to your product would be eager for the opportunity to interview a member of your staff or tour one of your facilities. And of course, sponsoring influencers is also a good way to get more people to pay attention to your page and your products.

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