Social media marketing is a powerful tool for entrepreneurs looking to grow their online stores. And while this can involve just buying ad space on different platforms, that is not the only option available. You can build a loyal customer base on social media by using and promoting your business page if you have the patience for it. Here’s how you can go about promoting your online store on different social media platforms.

1 – Put out relevant content

Some brands get bogged down talking only about their products online, while others post random content they hope will be appealing. Neither approach is ideal. What you want is for people to visit your page and immediately realize who that page is for, and what type of content it publishes.

This doesn’t mean that you should always post about the same thing. But you should stick to themes that are all relevant to the same niche. A page for a coffee shop, for example, may post about cool mugs or interesting coffee recipes. That won’t help them sell more coffee, but it can interest their audience.

Sticking to a theme is important because what you publish will end up on your follower’s feed. And if they keep having to skip posts from you because it’s not relevant to them, they’ll eventually feel inclined to unfollow your brand.

2 – Find your audience

Nearly all social media platforms offer tools to separate audiences into groups or topics. Whether it be hashtags on Instagram and Twitter or groups on Facebook, these tools create segments of the general audience that have certain things in common. And by playing around with these tools, you’ll eventually figure out which hashtags or groups let you talk directly to your target audience.

3 – Give always and promotions

A good promotion on social media can get you a lot of attention, and it can be a way to reward your loyal audience. You can also use a giveaway as an opportunity to get more people to sign up for your mailing list. Speaking of which…

4 – Get people on your emailing list

Social media isn’t just a place to promote your products, you can also use it to promote other ways in which customers can engage with you. And of all the available options, getting them to sign up to your emailing list is one of the best.

A good email marketing campaign can generate leads, boost your sales, and it’s always a great idea to get your existing customers to buy from you again. The are a lot of email marketing services that are trustworthy and cheap, or even for free, making this marketing strategy very accessible.

5 – Offer customer service and advice

Brands that are generous with their time and expertise often get better results on social media. If you can, make yourself or a member of your team available to answer questions and customer inquiries on social media. Both when questions are asked directly on your social media pages, and when you see messages on other pages of consumers that use products sold by your store.

On top of building goodwill, helping people in this way is a good way to display your team’s expertise.

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