We just can’t imagine our lives without social media these

days. Pretty much everybody uses Facebook, Instagram, and other similar

platforms. The reasons could be endless: meeting new people, keeping in touch

with those who have similar interests, being informed with nearby events and

what statements that institutions issue, and many more.

Besides, not permanently informing your friends and

relatives of the recent photos and achievements you’ve accomplished is totally

unacceptable these days, but it takes some knowledge to master the realm of

social media. This field can be pretty much like any other marketing

strategy, as it has to be carefully managed and founded on a reliable

strategy. Behold the tools we recommend the most:

Buffer

With Buffer, you can do a lot of exciting stuff like

automatically shorten the links you share, add articles and content to a queue,

add team members, maintain a posting schedule, track your content’s

performance, and more. Buffer will be managing accounts in social networks by

providing the chance to schedule posts for Facebook, Instagram, Instagram

Stories, Twitter, LinkedIn, and Pinterest. Buffer can also be used for

analyzing the results.

Hootsuite

Let’s suppose that you have several websites and a Facebook

account for each of them. Hootsuite can easily handle multiple social media

accounts and allow you to log into them from a single dashboard. It’s

even free of charge to sign up for Hootsuite.

This software also makes it a lot easier for you and your team members to collaborate,

and there are lots of useful features such as a social media calendar, seeing

all your comments and mentions in one place, and more.

Lua

Lua is a free online app that aims at manipulating PDF and

other document types. Before posting such files to social media, you may need

to merge, compress, or convert them from and into other formats, and you can

definitely rely on Lua for such tasks! Every time you need to play with PDF

files and not be forced to install an app for that, you can easily count on Lua

for the job. Whether you want to convert documents such as Word to PDF or turning images such as

JPG to PDF, Lua will work

seamlessly well. This software will also delete any uploaded files from its

servers, so there’s no need to worry that anybody can steal your ideas and work

that you’ve invested in any document files.

Sprout Social

Plenty of useful social media tools are combined into Sprout

Social, and the app is pretty similar to Hootsuite. Sprout Social brings social

media scheduling, monitoring, customer relationship management features (CRM),

and a lot more. The owners of the platform promise to unlock the full potential

of social marketing to transform both the marketing strategy of someone and

every area of his organization. Sprout Social is a leader in usability, ROI and

user adoption, as well as customer support and satisfaction. The platform was

awarded so by top-tier software review sites.

eClincher

With eClincher, the user can schedule and publish posts,

analyze the social media performance, and respond to social messages. eClincher

even allows the auto-posting with smart queues and RSS feeds; it has a media

library for images and last but not least: it allows the search for social

media influencers. Another golden rule of the social media world is that you

cannot survive without the tips of influencers.

With eClincher, there are so many social media platforms to

take advantage of: Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, Home 9, and many more! The

eClincher tool also promises to offer “Agile team with cutting edge technology

and die-hard support team 24/7.”

If you would recommend another tool for better social media

marketing, feel free to mention it in a comment below! Everybody has an

opinion, and who knows when the others would miss out on a great genius!

The post 5 Essential Tools For Better Social Media Marketing in 2021 appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/5-essential-tools-for-better-social-media-marketing-in-2021/

The post 5 Essential Tools For Better Social Media Marketing in 2021 appeared first on connect social networks.