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Making Brands More Human written by John Jantsch read more at Duct Tape Marketing

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Weekend Favs February 13 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

After a year of uncertainty, we can finally see the light at the end of the tunnel for when the coronavirus pandemic will conclude. Multiple vaccines are now being distributed all around the world, and scientists are beginning to feel optimistic about life returning back to normal. After a whole year of struggling financially and mentally, people are at their wits end. They want to return to work, host family gatherings, and book a vacation whenever they please. However, even though things could return to a version of normal soon, Dr. Benjamin Cory Harow wants to remind everyone that the virus still exists and we should still take precautions to keep ourselves and those around us safe.

Harow graduated from Stony Brook University School of Medicine and completed his residency at the University of Chicago. He currently works as an Emergency Medicine Specialist at the West Boca Medical Center in North Palm Beach, Florida. His job specializes in the diagnosis and treatment for patients who are experiencing life threatening conditions such as heart attacks, shock, drug overdoses, or massive bleeding. He has about 20 years of experience in the medical field and has licenses to practice medicine in Florida, Illinois and Massachusetts.

With his level of expertise, Benjamin Cory Harow wants to provide the public some information about how to stay safe and healthy once the pandemic has ended. Some people think that after they have received both shots of the vaccine, that they can just look at Covid-19 in the rear view mirror and never have to worry about it again. Unfortunately, that is not the case. Below are some tips for how to keep your health and safety a priority after getting the vaccine:

The beginning of our tale starts in late 2016. Alexei Orlov sat in a Florida boardroom with his colleagues. Amongst them, CEOs and other influential c-suite members of several world-renowned agencies that together created a global corporate marketing giant that housed over 5,000 clients in more than 100 countries.

That particular day, Alexie Orlov was aloof. He stared out the boardroom window quietly in pursuit of something a little different than every other CEO around the boardroom desk that day. Orlov’s colleagues focused on the day’s business and the tasks at hand regarding the global corporate marketing giant. Each of them had a small personal piece of the massive corporation that they were solely responsible for keeping alive and thriving.

When questioned, Alexei Orlov swiveled away from the window and back to the others in the boardroom. He kindly but firmly whispered two simple words, “I’m bored.”

Orlov immediately began to choose his next statements very carefully. He continued, “I want to do my own thing.” Alexei’s boss at the time and CEO of this global corporate powerhouse quickly reminded Alexei that it was the wrong time to think about leaving as they were right in the middle of many overhauling changes and that they needed him to help facilitate those successfully.

“Look,” Orlov continued, “ the world doesn’t need another giant marketing network as we’ve got here. It needs a highly specialist-targeted branding and marketing network. This business doesn’t have to be another four or five or six hundred billion dollar mammoth. Still, it will acquire agencies that specialize, and it will serve some of the finest brands in the world because of our specializations.”

The men around the boardroom table almost visibly leaned in toward Orlov curiously and asked him to explain more about what he meant by specialization. Alexei fired back, “I’ve just happened upon this thing called bread, and you gentlemen wish me to give away the secret ingredients to the recipe formulating in my head. Each of you has certainly gone a bit mad to think I’ll share it with you straight away.” The gentlemen’s curiosity was still piqued but left completely unsatisfied by Orlov as he rose, with an excited smile, from his chair and wrapped himself in the tailored suit coat that perfectly matched his astutely-tapered pants.

Alexei Orlov walked out of that Florida boardroom and resigned from his very prestigious post with the global corporate marketing giant the very same day. But what was this specialist-driven marketing empire that Alexei Orlov saw so clearly outside those boardroom windows in the balmy Florida afternoon sky? Alexei Orlov began to see the ‘Moments That Matter.’ That was the day that Alexei began formulating the concept for his new entrepreneurial adventure and his new company, MTM. Now, this is the end of the tale, but the very beginning of a wildly popular, much more exciting adventure story. Keep reading to find out where Alexei Orlov will take you now.

Alexei Orlov’s Vision Brought to Life

So, in February of 2017, with $35 million in investor funding and a bit of his own cash, Alexei Orlov had put together a $35 million war chest. Then, he set about to create a strategy for a company comprised of 8-10 highly distinct and highly-specialized groups. He would acquire each of them because of what they offered the world, the momentary growth stage each saw themselves in, and because Orlov could see where he could add value to them. Groups and businesses reaching their prime did not interest Alexei Orlov and were not his prime candidates for acquisition. Each company he acquired would be a startup or only have been running for a short time. Each would also own a specialization and offering so unique, the capability of growing was a given.

MTM Choice specializes in awakening their clients to the ‘moments that matter.’ Thus, the MTM in the title of Alexei Orlov’s now three-year-old marketing newborn. In three years, MTM has amassed $50 million in revenue, with offices in New York, LA, London, and Shanghai, Milan, and a new office opening soon in Singapore mid-pandemic. Alexei Orlov has 300 members from four very different and very specialized marketing and branding agencies he has acquired. Together, they serve over 250 clients across the globe.

The Specializations Within MTM

MTM currently houses four separately acquired agencies. All of the agencies live in the PR, marketing, and brand activation industries. All specialize in what they do that all remain non-competing, allowing for a set of very healthy new partnerships upon entering the MTM fold. The acquired agencies have seen significant growth steps under the wing of Alexei Orlov.

The Full Portfolio of Agencies Acquired by Alexei Orlov and MTM

Local Projects

The Experience and Media Design Platform

NOM

The Video Advertising Solution

Syndicate Sub Rosa

The Brand Strategy and Design Practice

Camron

The PR Agency

Alexei Orlov on Tailored Client Communication

Alexei Orlov built MTM on the notion that what brands need most are specialist-driven branding and marketing efforts to reach their target audience effectively. Every day, Orlov takes the larger ideals MTM purports and uses similar, specific, and tailored communication tactics with his clientele. Ovlov spends much of his time conversing with his client’s CEOs (Executive) and CMOs (Marketing). He knows these leaders look to him to offer cauterizing honesty with every piece of communication given. To advise these brands strategically and with confidence, Orlov speaks to their leaders with intensely blatant honesty. Yet, each conversation’s truth must be delivered uniquely for the specific leader’s ears currently tuned in.

Engaged with a different leader each time, Alexei Orlov creates specialized communication based on his audience. He might talk to a brand’s CMO one way, while the very same ideas he communicates to their CEO might sound like a completely different conversation to the untapped ear. CMOs generally don’t want to talk about network consolidation and cash flow, or foundational data. Still, Orlov will use all of those pieces of specialized data when communicating with a CEO. With CMOs, he typically appeals to their creative sensibility, while CEOs only want to understand how their brand message impacts all of those operational data points.

Orlov spent many years professionally deciphering and understanding business executives’ communication patterns from all industries and parts of the world.

Creating Positive Anxiety in Clients

Alexei believes that without a sense of positive anxiety, then there stands a very slim chance that the potential client will choose to take a meeting with you. You want them to come into the room and take the opportunity to feel why your services are necessary to their business now. You need the client to know you can elevate their brand to its greatest possible visibility.

“These potential clients are not the type of business people that need any sort of education from me. They don’t want a lecture; they want refreshment and new insights. They want to have a conversation and, in all of that, an anxious feeling or two. It’s my job to instill in them the sense that if they don’t stop and speak to you at that moment, they very much could lose an important opportunity that is likely not to be there in the morning.”

–Alexei Orlov on Instilling Positive Anxiety

Specialization through Technology

AIEQ is proprietary technology currently being developed by Alexei Orlov and already in use at MTM. The technology increases understanding for MTM agencies across more significant marketing ideas, specifically cultural intelligence and social listening. AIEQ comes from an idea Orlov birthed at the outset of MTM.

AIEQ does not assist marketing and branding professionals in closing business deals with clients but in opening up profitable, on-going business relationships. AIEQ helps MTM professionals form and sustain, even grow and cultivate long-lasting, smart business relationships with every single brand that walks through the door.

When Brands Don’t Need to Specialize

Specialist-driven brand activating platforms are the bread and butter of MTM. Most clients seek Alexei Orlov and MTM for precisely that. Yet, sometimes there are individual clients whose immediate goals tell the MTM specialists that this particular brand needs expansion beyond their current specialization to hit a more comprehensive customer demographic and expand their essential offerings. MTM prides itself on giving its clients the best specialized marketing offerings in the industry. Still, Orlov also knows when a client needs to go in the opposite direction, and he demonstrated that clearly in MTM’s work with a little financial firm called Goldman Sachs!

With MTM helming their rebranding initiatives, Goldman Sachs (GS), to the general public, became a more tangible investment option, readily available to assist any investor. Goldman’s goal was to expand their offering, becoming an investing company accessible to all people, slightly quelling the elusive investment giant persona its reputation and brand strategy had promoted in the past. MTM successfully facilitated this expansion and brand evolution. Goldman Sachs still carried that elusive financial giant essence, but the rebrand opened up their business to a much broader clientele base and tremendously increased their potential annual earnings. MTM taught the world that it wasn’t necessary to have a million dollars in the bank before choosing to invest with the almighty Goldman Sachs.

Alexei Orlov’s Specialized Path to Success

Even in the expansion of Goldman Sachs’s target audience, the tools and strategy Orlov used desired a large dose of specialization to pull off the feat successfully. Alexei Orlov’s greatest gift may be his ability to decipher the specialized pathway needed for each brand to reach their intended destination while claiming a long list of brand-activating and high-level marketing wins along the way.

Our tale ends here for now. But rest assured, Alexei Orlov will continue to pen his grand professional adventure. No matter the MTM client involved or the size of the task brought, Orlov will always find a unique way to succeed with each one using his personally cultivated brand of specialization.

The post The Tale of Alexei Orlov and the Art of Specialization appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/the-tale-of-alexei-orlov-and-the-art-of-specialization/

The post The Tale of Alexei Orlov and the Art of Specialization appeared first on connect social networks.

Helping the Underdogs Rise Through Local SEO with Justin Sturges written by Sara Nay read more at Duct Tape Marketing

Where you can learn more about Justin Sturges:

Despite the ongoing pandemic that is happening worldwide, summer is right around the corner and everyone is looking to get the inside scoop on hat trends are going to be popular this coming summer. Well luckily, we have the style icon Helen Schifter to tell us what to add to our closet before they go flying off the shelves. So stay tuned and get ready to look incredibly fashionable this 2021 summer!

Helen Schifter is known for her amazing taste. As a former fashion editor, her unique aesthetic can be expressed through not only her clothing, but through her interest in interior design. She offers a helping hand for designing apartments in both Manhattan and Long Island. In addition to clothing and home decor, Schifter is also a huge fan of collecting paintings, she even has a special piece which was given to her by the one and only Anna Wintour. According to Charity and Life, Schifter believes that, “the value of designing, whether it be putting oneself together and maintaining an impressive clothing wardrobe or designing the inside of one’s home, transcends the beauty of the final product. It also provides other added benefits to those involved in the process. There’s a certain feeling of pleasure that one derives from the process. The process can also be exciting; as you are working on making-up your own possessions – whether that be the inside of your own home and abode, or dressing yourself up.”

So as an expert on fashion and design, what can she predict about the upcoming trends this summer season? Below is a few predictions on what Helen Schifter thinks everyone should wear once the weather warms up:

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing

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Weekend Favs February 20 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Instagram is one of the newcomers in the social media world. But, it has been the most engaging social media among all others. Instagram is mostly visual and its attractive interface keeps users enjoying it. Either you are an individual or a brand, this social network is perfect for all. If you are a new Instagram user or someone who wants to grow his profile gradually, follow these tips and tricks to boom on the platform.

Stay active daily

The algorithm of social media platforms like Instagram is designed to prefer active users. Some people don’t actually care about the regular activity which is an incautious mistake. Since you have signed up on Instagram, you should spend at least a few while regularly. Note that it takes time and constant activities to grow an Instagram profile.

Have a schedule for posting

What is a noteworthy difference between you and an influencer? Perhaps, the content calendar. You might be still struggling for inspiration to post on Instagram where an influencer already has a massive content calendar. He knows what and when he is going to post. You can draft a content calendar on a weekly, monthly, even yearly basis. After filling up the calendar with posts, also be careful about the posting time. A posting schedule will make your followers accustomed to peeking on your profile at a certain time.

Design content idea

Lack of a content idea is a common and distasteful experience for most Instagram users. Some users frequently upload images but don’t get sufficient engagement. It is because their followers find that content boring. Before you start your Instagram journey, you need to generate precise content ideas for subsequent posting. For instance, if you are a fitness enthusiast, you can ask a workout topical question, or post a tutorial video a few often. Again, you can post images on a trending topic for better engagement.

Follow others to grow followers

The number of followers is usually considered the key to success on social media platforms. You can grow your followers in several ways. If you are in a hurry or need to grow a highly targeted audience, you can buy Instagram followers through a paid campaign. However, you can grow followers organically as well. You should start following targeted people on Instagram to get follow back from them. Though this is an ancient strategy, it seems to be working fine yet.

Add blog or landing page URL in bio

Does Instagram have any downside? Yes, they have. You cannot add a website URL or link to each post like all other social platforms. Instagram users are allowed to add URLs in the bio section only. It may seem harsh to online marketers, but the Instagram authority did it to prevent excessive spamming on the platform. What to do then? Well, you have to follow a different strategy. You can add your desired URL in bio and mention it on your image caption to influence followers for clicking.

Find the best hashtags in your niche

Without hashtags, Instagram posts are like ships without a captain. Hashtags help you to reach your targeted people as well as audiences to find the right post among millions of them. According to many influencers, discovering the right hashtags is the secret of their success. Fortunately, there are both paid and free tools to find out the best hashtags for your Instagram posts. You can use a tool, follow others and brainstorm to figure out the best hashtags for your niche.

Use brand hashtag

If you have opened a business profile, the best way is to make a branded hashtag for followers to find you easily. For instance, brands like Google and Apple have their own branded hashtags like #Google and #Apple. This strategy is quite effective because their followers find their posts simply by typing these branded hashtags.

Tag others

Tagging another profile handle on Instagram is a killer strategy for high engagement. People as well as businesses like to be tagged by others. Anyone likes it when someone mentions him or talks about him. When you are sharing others’ stories, don’t forget to tag them on your post. If you do it constantly, they will start noticing. Finally, chances are they will tag you too or follow you.

Use special fonts and emojis

Instagram is a highly active social platform. Users all over the world post more than 300 million images on this platform each day. So, anyone is hovering thousands of posts in a day. As a result, it is quite easy to lose attention from an essential post. This is too bad if they accidentally miss your post anyway. Well, there are a few strategies to grab followers’ attention among this massive number of posts. You can use fancy fonts and emojis to make your post more visible. Though they catch people’s eyes, overdoing them may spoil your attempts too. So, be careful while using them.

Engage with followers

The main purpose of social networks is to create engagement among people. Unfortunately, some of us are too lazy to do it, others keep their egos high. Notice the successful profiles. They are constantly posting interesting images, replying to comments, liking others posts, and mentioning each other. If you want to grow your profile and become popular, you must engage with your followers. Highly engaging profiles are also prioritized by Instagram. Note that if you ignore people, they will do the same.

Track your progress

Whatever you do, progress tracking is essential to know if you are going on the right path. Instagram has an excellent default analytical tool to monitor user’s engagement and activities. If you truly want to roar on Instagram, you have to understand what your audiences are fond of. Notice like an eagle what is going on and what is really working for your progress. If you can catch the point, repeat your trump card, again and again, to be successful on Instagram.

Finally, consistency is the key to success on any digital platform. Always care about your followers and post highly engaging content accordingly.

The post Tips And Tricks For Instagram appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/tips-and-tricks-for-instagram/

The post Tips And Tricks For Instagram appeared first on connect social networks.

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing

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