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Social media used to

be easy. Each app had a specific purpose. Facebook was the platform where users

could socialize with friends and family. Instagram was for sharing photos.

LinkedIn was for networking. As apps rolled out new desirable features like

stories, likes and shares, competitor apps began popping up and integrating the

same features into their platforms. Then, TikTok changed the game when they

became the leading platform for short videos during 2020. Other social media

platforms grew envious of their explosive growth, and competitors quickly

emerged, most notably Instagram Reels. We’ve also seen YouTube and Netflix

adopt similar short video offerings in recent months.

TikTok isn’t the only

victim of the copy-paste technique other social media giants are deploying. Clubhouse’s

invite-only exclusivity for Apple users, celebrities and entrepreneurs makes

the social audio app extremely desirable. We’ve seen Twitter introduce a

similar model with Spaces and Facebook is in talks to launch an audio-based

app, making them direct threats to Clubhouse. With all of these changes and new apps, marketers and brands might feel

overwhelmed as to where they should focus their efforts. How do you know what

platforms to prioritize and which ones may not be worth your time and money? Here’s

a few ways to help navigate the flood of changes we’ve seen with social media

recently:

Experience the hype without

spreading efforts too thin.

It’s easy to want to

dive headfirst into every app and feature all at once, particularly when new

launches generate buzz. However, like all social media efforts, you must have a

plan in place. Make sure you plan out content, and don’t exhaust yourself from

juggling too many platforms at once. Creating a social media calendar to manage

brand, influencer and partner content, using online programs or working with an

agency can help make sure you’re consistent with messaging without over- or

under-posting on one particular platform.

It’s crucial to maintain

a presence on multiple platforms to maximize the number of eyeballs your

organization can reach. This also helps keep content fresh for all audiences,

who might not follow your brand on all social channels. Cross-posting is an

easy way to share content across multiple platforms and explore new venues before

committing extra creative time and budget. However, deciding to go all-in on a

newer platform that proves to be valuable, deserves its own catered strategy.

Some social apps now offer comprehensive advertising resources that can help

educate you on where to get started in the sometimes-confusing landscape of

social media marketing.

Stand out (or fit in!)

on an emerging platform.

With brands buzzing

about the audio-app movement, taking the time to vet platforms and develop a

comprehensive strategy is crucial. This helps ensure your time and energy is

well spent and allows you to determine how the functionality of the platform

best suits your organization, if it all. Considering which groups to join, and

whether or not you want to be an active participant or a listener tracking

industry trends is an important approach to consider. If one of your company

thought leaders joins these conversations, you gain the ability to not only

participate, but gain insight on what competitors and customers are doing.

While it’s important to explore firsthand the new venues

that might be impactful for your brand,

it’s also wise to gain an outsider’s perspective. Talk to your

influencers, what new platforms are they trying out? How are followers

responding? Are these venues appropriate for sponsored content? What tactics

have they noticed as being particularly impactful on these new sites that could

be adapted for brand and influencer posts? These are all good questions to ask

your team and influencers if you’re planning on launching campaigns on a new platform.

Popular doesn’t mean necessary!

Before jumping into a

new platform, do your homework. Researching social media platforms and

exploring different features helps familiarize yourself with how to best

utilize these tools. Audio apps in particular fall in this category, since

there are many different ways to participate in or even lead conversations. In

some instances, brands need to push through their fear of missing out. Truth of

the matter is that social audio platforms won’t be a fit for everyone. Just

because it’s the focus of conversations in recent days doesn’t mean brands

should drop everything to create a new strategy for the hot new platform. Communicating

and collaborating with the influencers you work with can allow you to enter a

new social platform space with your best foot forward to decide if the platform

is a fit for you and your organization after all.

It’s important to keep

your organization’s needs in focus when deciding what platforms and social

media tactics to utilize and how. If you have a small-sized business in the

process of growing, it might be a good idea to use Clubhouse or Spaces for

networking purposes. If you’re working with influencers who are trying to

promote your product or services through original content, diving into Instagram

or TikTok could be the way to go. Across the board, understanding who your

target audience is and how they consume social media helps keep you grounded in

the vast and ever-changing world of social networks. Consulting with influencers

and agencies can help ensure your social media plan is streamlined, targeted and

ready to make a splash on your most impactful apps.

Justin Kline is

Co-founder of Markerly, an influencer marketing technology partner and platform working with

some of the largest consumer brands in the world.

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How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend written by Sara Nay read more at Duct Tape Marketing

Resources mentioned:

Learn more about Chase Chappell:

Get 10% off Chase’s Facebook Ads Expert Mastery Class:

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem. Start building a site today for free by visiting their website.

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15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing

Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects.

There are many extensions that can help you do things like: gain more competitive insights for your clients, quickly audit and report on a prospect’s website performance, instantly record a short personalized 1-to-1 video to send in a cold email, analyze SEO, security, and design flaws on a website, the list goes on.

There’s a huge library of plugins out there, and it’s easy to become overwhelmed when looking through the extension store. So which ones are really worth adding to your stack?

I want to share some of the best extensions you can add to your marketing consultant toolkit. These tools will help you focus, find new customers, and make informed decisions about your marketing strategies (The links below are all for Chrome versions but many also have Firefox and Safari versions.)

1. Similar web

SimilarWeb can give some basics on traffic to a site including the breakdown of traffic channels and similar websites. It’s a competitive digital intelligence tool for a complete 360-degree view of your industry, competitors, and customers.

2. Quick SEO

Quick SEO checks backlinks and few other handy things. It provides you easy access to important SEO signals and data like PageRank, Backlinks, Alexa Rank, and Traffic estimate.

3. METASEO Inspector

METASEO Inspector is useful to inspect the meta data and schema found inside web pages that are usually not visible while browsing. The extension shows you alerts when the meta data is not within certain ranges, for example when the description tag is too short, or too long.

4. Built With or What Runs

These tools are website profilers. Either of these tools can give you a pretty quick analysis of the technology behind a site like WordPress and what plugins are present with a click of a button.

Above: Built With

Above: What Runs

5. MyWebAudit

This is a paid tool that runs a complete analysis of a site and produces a pretty report you can brand and use. MyWebAudit runs automated checks that provide a done-for-you audit system. It identifies the major design, SEO, security, and performance issues that cost businesses money.

6. Lighthouse

This is Google’s site speed test tool that can quickly produce some ideas about what might be slowing a site down.

7. WhatsMySerp

WhatsMySerp shows related search volume and CPC data right in the browser for most search phrases. You get unlimited on-demand keyword research data inside Google search results.

8. Facebook Pixel Helper

This tool shows if Facebook Pixel is installed. The extension works in the background to look for conversion or Facebook pixels and provide real-time feedback on the implementation.

9. Loom Instant Video

This allows you to launch Loom from any web page and is handy if you’re doing site reviews to capture what you are seeing on a site. You can record your screen, voice, and face to create an instantly shareable video in less time than it would take to type an email.

10. Email Hunter

This tool allows you to find email addresses associated with any website. Along with the email addresses, you can get the names, job titles, social networks, and phone numbers. All the data has public sources detailed in the search results.

11. Color Picker

This tool makes it easy to identify web colors, saving, and editing them on a given site a quick and simple job.

12. What Font

What Font helps you discover the fonts used on a website. It allows you to know the font name, its family, color, style, size, position.

13. Video Speed Controller

Fast-forward, rewind, adjust playback speed on any video. This video speed adjuster adds controls to web videos that allow to increase or decrease playback speed.

14. Grammarly

This tool checks your grammar in email and any other online app. You’ll get real-time feedback from Grammarly on Gmail, Google Docs, Twitter, LinkedIn, and nearly everywhere else you find yourself writing.

15. Calendly

If you use this scheduling tool, the extension makes it easy to drop your calendar links into any doc or email.

There’s my list, but hopefully, you’ve found at least one Chrome extension that can help you become more effective at your job. Are there any essential or obvious ones I missed? Let me know in the comments.

Original source: https://ducttapemarketing.com/15-chrome-extensions-every-marketing-consultant-should-employ/

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Financial technology (Fintech) has bridged the gap between suppliers and consumers worldwide. The technology has created a beneficial digital system that positively impacts both sides. This has improved the working capital and decreased or eliminated contract processing costs. The digital system applies to all sectors, from healthcare to the banking system globally. Fintech research shows increased investment in the Fintech industry. Statistics show $ 31billion investment deals in the last three years. The technology is also available for trading platforms. The many eToro reviews found online prove the huge impact Fintech services have had on stock trading platforms. The digital trading platform plans a merge with several Fintech services to improve cryptocurrency trading.

Fintech companies

venturing into the supply chain are acting as digital procurement brokers. The

companies use various bank networks to offer the best trading financing terms. Fintech companies rely on different

structures. However, the process starts

with the buyer and ends when the supplier is paid. Fintech can use techniques

such as being the intermediary. For example, the supplier can be paid within

5-10 days, and the buyer to pay within 120 days but still under the same

agreement. The buyer is dealing with the Fintech Company. They receive low

processing costs due to the automated system introduced by the Fintech system.

Fintech Solutions in Supply Chance Finance to Buyers

For many people, living a life in the public eye is a dream. To the average person, fame is associated with popularity, adoration, wealth, and most importantly, relevance. If someone famous is seen out in public, dozens of fans rush to their side, begging for a picture or an autograph. But with all of this attention, these public figures lack privacy and normality. They cannot walk into a coffee shop without being bothered and their every move in person or online is tracked by millions of people. Life in the spotlight comes with pros and cons. People may be surprised how much work it is to handle that much attention 24/7.

Andrew Napolitano became a part of the Fox News family back in 1998. Before he made his debut on television, he was the youngest life-tenured Superior Court judge in New Jersey. He graduated from Princeton University in 1972 and received his Juris Doctor from the University of Notre Dame in 1975. While serving as a judge, he tried over 150 jury trials and handled thousands of hearings, motions, divorces and sentencings. After sitting on the bench for eight years, he decided in 1995 to begin his career in television broadcasting.

Napolitano is currently the senior judicial analyst for the Fox News Channel. He offers legal insight for both FNC and the Fox Business Network. In addition to discussing the legal issues our country faces on television, he is also the author of nine books about law and government. According to the Fox News website, some of his work include “Constitutional Chaos: What Happens When the Government Breaks Its Own Laws”; The New York Times Best Seller, “The Constitution in Exile: How the Federal Government Has Seized Power by Rewriting the Supreme Law of the Land”; “A Nation of Sheep”; “Dred Scott’s Revenge: A Legal History of Race and Freedom in America”; and “Lies the Government Told You: Myth, Power, and Deception in American History,” also a New York Times Best Seller. His most recent book is titled: “Suicide Pact: The radical expansion of Presidential Powers and the Lethal Threat to American Liberty.” Some of his work has been published in The Wall Street Journal, Los Angeles Times and The New York Sun.

Andrew Napolitano is passionate about sharing his wisdom with the American people and he lectures nationally about the Constitution and human freedoms, making him a familiar face to many people. Napolitano is grateful that he has a platform that allows him to share his thoughts to such a large audience. He knows that by being an advocate for civil liberties and continuously speaking his mind on government issues, he is making a legacy for himself. On the other hand, however, the media can play a role in twisting Napolitano’s words in order to make them sound negative and unappealing. This is a con that many public figures face, the constant battle with the media. Even though Napolitano himself is part of the media, he is nowhere near safe from it. The media is known to publicize stories to get popularity, even if the story is not 100% accurate. Because of this, Napolitano believes that life in the spotlight is both a blessing and a curse.

Although millions of people wish to be famous, remember that fame is just as much of a job as anything else. Sure it has many perks, but people cannot escape the public eye once they are thrown into it. They have to constantly watch what they say or how they act before a story breaks all over social media. This article is aimed to help people recognize that life in the spotlight is tough, and only people who are up for the challenge can live through it.

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Original source: https://socialmediaexplorer.com/media-journalism/andrew-napolitano-life-in-the-spotlight/

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The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing

2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

I chatted with some incredible guests on the Duct Tape Marketing Podcast. I wanted to take a look back at the most popular episodes we aired in 2020.

If you enjoyed what you heard here, check out the full line-up of shows.

Tim Staples – Creating Shareable Content for Your Busines

Tim Staples is the CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube.

Biggest takeaway: Today everybody has a megaphone. But now that everybody has a megaphone, they’re shouting into it all day long, every day, to the point where most people have tuned almost all of it out. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise.

Click here to listen to the episode.

Michael Margolis – Storytelling Around Disruption and Innovation

Michael Margolis is the CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable.

Biggest takeaway: We are taught to lead with data and conclusions. But if you lead with data, the story is dead on arrival. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling.

Click here to listen to the episode.

Alison Levine – How to Treat an Opportunity Like Your One Big Break

Alison Levine is a leadership expert, polar explorer, and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane-force winds, sudden avalanches, and a career on Wall Street. She is one of the most in-demand keynote speakers, delivering resounding leadership messages that transcend her extreme climbing expeditions and remain relevant in today’s fast-paced business environments. She is able to draw relevant, authentic parallels between mountaineering and business because she has experienced both first hand—on multiple mountains, in multiple organizations, and in multiple industries.

Biggest takeaway: Alison Levine shares her story of starting her journey at 30. Levine shares how progress happens when you get uncomfortable, and how to treat an opportunity like it’s your one big break.

Click here to listen to the episode.

Steven M.R. Covey – Timeless Habits for Cultivating Success

Steven M. R. Covey is the former CEO of the Covey Leadership Center, where he helped his father, Stephen R. Covey, launch his classic book, The 7 Habits of Highly Effective People. He is also a New York Times and #1 Wall Street Journal bestselling author himself. His book, The Speed of Trust, is designed to help leaders build a collaborative team and environment on the basis of trust.

Biggest takeaway: Steven M.R. Covey shares his insights on why it’s so important for people to feel understood, how a paradigm shift can change your reality, why spirituality doesn’t need to be religious, and how it can help you in challenging times.

Click here to listen to the episode.

Ben Shapiro – Uncovering New Possibilities in the World of Marketing

Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then went on to found his own business and run marketing for a number of early-stage startups. In more recent years, he transitioned into marketing strategy consulting and now runs several popular podcasts, including the MarTech Podcast and Voices of Search.

Biggest takeaway: Shapiro shares why companies should consider getting into a content business. what really matters when it comes to creating a successful podcast (or great content in any format), and how to approach going independent whether that’s the next big step in your career, or you’re doing it for the time being.

Click here to listen to the episode.

Seth Godin – Tips of the Trade with Seth Godin

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Biggest takeaway: You’ll get insights from best-selling author, teacher, and entrepreneur Seth Godin about what it takes to create a successful podcast and produce one at that, the difference between the homemade and the professional approach to media production, and where conferences will stand on being relevant in today’s world.

Click here to listen to the episode.

Kara Goldin – How to Find Inspiration in Doubt

Kara Goldin is the founder and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters. Kara is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.

Biggest takeaway: Don’t let anyone crush your dreams! Kara Goldin shares her story about the incredible risks she took and how she overcame huge challenges in founding Hint amidst all of the doubt from herself and others.

Click here to listen to the episode.

Solo Show – Google Analytics Simplified for Small Business

Closing the loop on your marketing investment, on your channels, on your customer engagement, are important. This allows you to focus, spend less money, and invest in what really works. I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this.

Biggest takeaway: You’ll learn why you should care about Google Analytics, how to set it up, and what goals you should have when you set it up.

Click here to listen to the episode.

Todd Henry – How Motivation Can Drive You to Produce Your Best Work

Todd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty. Todd Henry’s latest book he wrote with Rod Penner, Todd W. Hall, Ph.D., and Joshua Miller, Ph.D. – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work.

Biggest takeaway: Todd Henry has created a new framework for understanding what motivates us and why. Henry shares tips on how you can use your motivation to produce your best work.

Click here to listen to the episode.

Shaina Weisinger – Repurposed Content Can Increase Your Traffic 300%

Shaina Weisinger is the CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.

Biggest takeaway: You’ve spent effort and time creating content, you should get the most out of it. Shaina Weisinger shares how you don’t always have to reinvent the wheel, and you can use repurposed content to increase your traffic significantly.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

Original source: https://ducttapemarketing.com/top-10-duct-tape-marketing-podcast-episodes-for-2020/

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Weekend Favs March 27 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Today, technology and social media continue to

influence the way people live as millions of people embrace several

technological trends for various reasons. It’s now possible for people to

create a business out of being a content creator, and can connect with their

audience easily, no matter the location.

It’s crucial for creators to interact with their audiences if they wish to remain relevant.

However, this may not be an easy step, especially if you do not have a clear strategy to connect with your audience. You do not want to waste time on a non-effective strategy, so you need to learn effective communication methods to connect with your audience. Here are tips to help you effectively connect with your target audience.

Define Your Audience

It is vital to know who your target audience is. That is why you need to start by defining your audience. You need to devise creative strategies to identify people and see who you’re dealing with.

Many social media platforms allow you to view your audience demographics on their own websites, and other third-party sites exist to give you an even deeper understanding of who your audience is, even letting you know how many of that audience is spam or bot followers.

This is the general overview of your ideal

audience. You want to ensure that you target the right people according to the

demographics such as age, location, and gender. When done defining your audience,

you will be able to market your brand successfully since you will be targeting

the right group of people.

Look at Other Key Influencers

Every industry has top influencers who know exactly how to reach their target audience and keep people engaged. Such people can help you figure out how to connect with your audience through various platforms, as each platform has different tools.

Ensure you learn from an influencer who has a similar image, style, and brand to yours, as your audiences will most likely be similar and be interested in similar interactions. Some social media influencers even use things like a fan site for creators outside of their usual social media to make audience interaction even easier.

Create Quality and Relevant

Content

Your audience wants quality and relevant

content. This can quickly draw the audience’s attention towards your brand and

help you connect seamlessly. Write topics applicable to your audience’s needs

and expectations. It makes work easier for you and your audience.

One of the best ways to draw your audience’s

attention is by creating catchy videos with good quality. That is what most

people want to see, which makes your audience quickly connect to your brand.

You can also post content on blogs as long as the topics are relevant to your

customers’ needs.

Use Targeted Advertising

Marketing your brand comes in different

dimensions, but you may not see effective results without a clear plan. In this

case, consider running targeted advertising to connect with your audience. You

can use Google ads or social media ads. Both options are good at helping you

run effective campaigns to reach your audience.

Before you start the campaigns, ensure you

segment your target audience to help you devise strategies to connect to each

audience based on the demographics. You want to ensure that you do not waste

your time and money running campaigns that have no value to your brand. The

more targeted advertisements you run, the more you get connected to a larger

audience.

Implement Referral Marketing

Whether the brand is new or you’ve been in the

industry for some time, you can leverage referral marketing to connect to your

audience. This is a cost-effective strategy that can help you reach out to a

broader audience effectively.

Create a referral program to guide you through

as you review the progress by measuring its relevance. The best way is to

create a referral code that will help you know the active participants and how

many people have connected to your brand through the program. This strategy

motivates new customers to connect to your brand because of incentives.

Once your customers connect, it becomes easier

to purchase your services. Most people who join through referral programs are

likely going to stay with your brand for longer. Such people often get

interested in your brand, and it may not be easy to let go.

Reaching out to your audience is one thing,

and the other thing is to ensure that your audience remains connected to your

brand. With the high competition across various industries, you’d do everything

possible to ensure you stand out from the crowd. Using the tips above can help

you to connect with your audience seamlessly. It is also a great way to

generate more leads and conversions for your business.

The post How Creators Can Connect With Their Audience appeared first on Social Media Explorer.

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Are you thinking

about hiring a SEO agency for your business? To begin with, a lot of business

owners choose to take on the huge task of designing their website and working

on marketing strategies. But, they soon realise that this is a lot more work

than they anticipated. Unfortunately, it is not just a one-off task either. It

is something you have to improve on a regular basis.

This is where

hiring a SEO agency can help. They can assist you on all things marketing and

take this weight off your shoulders. Let’s take a closer look at what the

benefits of hiring a SEO agency are.

Target

Quality Traffic

There are a lot

of outbound marketing strategies that you may be using for your business. This

is using techniques to introduce people to your product and to see if they are

interested in it. Examples of this include cold emails and cold calling, as

well as some types of adverts.

While this can

be good sometimes, it has a lower success rate than inbound marketing

strategies. In particular, we are talking about using SEO and blogging. Hiring

a SEO agency means that you can target quality traffic and customers that are

already interesting in the products and services you are offering. A lot of

people find outbound marketing annoying and disruptive. On the other hand,

inbound marketing is all about delivering what a customer wants. With years of

experience Joshua George

and his SEO agency, ClickSlice, you can create great leads for your brand.

Improve Your Online Ranking

We all know how

important it is to be at the top of search engine results. When users are

searching for something online, they are focused on the first page of results.

They very rarely scroll page one when they are looking for a reputable company.

Ultimately, this is where your business has to be. You have to beat the

competition when it comes to SEO and marketing.

This is where an

experienced SEO agency comes in. They are going to know all of the best

techniques and strategies to improve your online ranking and stay at the top of

search engine results. Every industry is competitive and this is something that

you have to keep on top of. Having professional help can be the way to do this.

Save a lot of Time and Effort

If you have been

trying to do SEO yourself, you have probably realised that it is not as easy as

it seems. Indeed, it can take a lot of time and hard work and this might be

taking up a lot of your working hours. From researching the best strategies to

implementing them, SEO is not something you can do overnight and see results.

Instead, it takes time and continuous work to get right.

The best thing

can be to bring in a SEO agency. They are going to have a talented team that

know how SEO can work best for your business. This is going to free up a lot

more time in your day to focus on running and expanding your brand. It can be a

weight off your shoulders and you can leave the work to the experts.

Achieve Results Based on Experience

The truth is, if

you are not doing SEO right, you could be wasting your time. A lot of new

business owners will only have basic knowledge when it comes to SEO. But, you

have to develop a strategy that is going to work in the long run. In

particular, a SEO agency is going to have the experience to know what

techniques work better than others. This is going to save wasting your time and

energy. You can leave them with the hard work and they can achieve results

based on their experiences in the past.

Access to Resources

Let’s not forget

that taking on SEO and doing it yourself is an expensive task. You are going to

do not only a lot of research but also invest in software and technology. If

you do not have the budget for this, it means that you have to settle for

software and technology that is potentially inferior to your competition.

Working with a

SEO agency means that your business is going to have access to a lot more

resources. These companies invest in the latest technology and software all of

the time so that they can deliver the best results for clients. In the long

run, this can be more cost-effective for your business.

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If you havent realized it yet video content reigns supreme in 2021. With the lack of in-person events over the past year and the increased amount of businesses relying fully on social media weve become more dependent on quality video than ever before. You can create a great video but if its not optimized for your viewers experience you wont reach your audience. Theres a one-two-punch approach to video optimization that works in 2021: ratios and resolutions are king and queen of video content. Aspect ratio has to do with the dimensions of the video. Its the relation between the width and height of a video or image. For example typical Instagram grid posts are a 1:1 ratio a square. TikTok videos (and Instagram Reels or IGTV) are a 9:16 ratio which works seamlessly with a smartphone screen. YouTubes aspect ratio is 16:9. Resolution is just how big the video file is its size and how clear the image comes through on whatever platform youre using. Higher resolutions can mean clearer images but if measured incorrectly could mean that your file takes forever to load which means the viewer will most likely click away from your content. These factors affect how your video looks to your viewer and can negatively impact clickability. If youre on more than one social platform youll understand that each system requires videos of different sizes shapes and resolutions. These parameters help content creators win the attention of their viewers because quite simply the content looks its best. Seems like a lot of work to put into video content in 2021? It doesnt have to be. Kamua is a new tool that does all of the metaphorical punching for your video content. Using AI technology their system converts a single video into the appropriate aspect ratios and resolutions needed for each platform. Proper aspect ratio and correct resolutions help your videos go viral and reach your targeted audience in 2021. Heres how. You can share more content Converting a single video to multiple platforms can take hours of editing work not to mention that many video creators film differently depending on which platform they plan to use. With Kamuas AI technology a single piece of content can become multiple pieces of content that reach a wider audience. Lets say you have a video of a concert that you want to share on your Instagram YouTube and Twitter feeds. Each of those platforms requires a different sized video as well as length. Where traditional editing software would require you to go through the video multiple times for each platform Kamua does all of this through its AI program. The system allows the user to select a focal point and the video hones in on that element no matter the aspect ratio. This is a huge leap for content creators because it saves them time and helps them generate more content more consistently. People will only engage content that looks good People will scroll right past content that doesnt meet their visual standards. Proper resolutions matter. If your video is blurry grainy or unclear viewers will click away because the content doesnt look professional. Its 2021 and the majority of the population has a smartphone capable of 4K video. If your content doesnt look good in terms of quality youre automatically setting yourself up for failure by not meeting the standard for even a simple home video. On top of all of that peoples attention spans are short. Want to know what will make someone click away really quickly? Waiting for a video to buffer. Each platform requires a certain resolution in order for the video to run smoothly. This can take hours of editing work or you can click one simple button in Kamua and call it a day. Stand out from the competition with just a click Aspect ratios and resolutions are essential to video editing in 2021 if you want your content to be viewed by your target audience. The amount of video content available online (for free even) is increasing exponentially every day. Things have never been this competitive. Kamua recognized video editors need for a simple and efficient way to optimize their content across platforms and they jumped on it. Something that wouldve taken hours of work for a videographer can now take minutes with the help of AI. These simple factors are what sets good content apart from something thats just average. With proper aspect ratios and resolutions on hand your videos can be repurposed over and over generate a greater audience and help you stand out from the competition. The post What you need to go viral in 2021 appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/what-you-need-to-go-viral-in-2021/ The post What you need to go viral in 2021 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/what-you-need-to-go-viral-in-2021/