How To Embrace Diversity in Hiring Through AI
In conversations surrounding workplace diversity and inclusion, the practical benefits of a diverse workforce may sometimes get lost in the chatter. When that happens, it’s worth remembering: the 20 most diverse companies in the S&P 500 achieve higher long term profitability than their less diverse counterparts. Companies in the top quartile for diversity in leadership are more likely to outperform on profitability, have superior value creation, and have good financial performance. By 2025, advancing gender equality alone in the workplace could add $12 trillion to the global GDP. Despite these obvious benefits, 48% of businesses either aren’t on track to meet their diversity goals or have no goals at all.
How can companies who are struggling improve their diversity outcomes? The first step is to acknowledge human biases in recruiting. On average, recruiters spend 7 seconds reviewing an individual resume. In that short a time, recruiters often rely on snap judgements that could be colored by similarity bias, contrast effect, and more. While human recruiters may not have the time to review each application in more depth, they should be aware of the subjectivities human screeners bring to the hiring process.
Is software a solution? 90% of enterprises and 68% of small businesses use applicant tracking systems, but recruiting software is not immune from bias either. Using software that relies on keywords in searching resumes may reflect a candidate’s ability to write a keyword-heavy resume, but not their actual qualifications. Synonym searching resolves part of the issue, though not all. A case in point of recruiting software gone wrong is Amazon. In 2018, Amazon scrapped its state-of-the-art recruiting AI after it taught itself to penalize resumes that included the word “female” or mentioned all-female colleges. AIs don’t come programmed with human biases; they learn them by processing data and identifying patterns. If the data one is provided is biased, its results will reflect the biases back. Amazon’s AI was trained on a decade of resumes and hiring decisions. As a result, the AI picked up and exaggerated existing biases in the screening process.
What can be done to improve the situation? 81% of HR professionals admit their current practices are average or worse in the area of diversity. Many are unsure how to train an AI without bias. Some ways to un-bias the data an AI examines include collecting data from varied industries, jobs, and candidates, removing factors like age, gender, and names from initial screening, and considering how well a candidate and company fit from both perspectives. Important steps to take on the human side are setting clear, trackable improvement targets, making diversity training standard and an opportunity to learn from fellow employees, partnering strategically with outside organizations, schools, and colleges, and ensuring management and policies support diversity and inclusion at every level.
Overcoming recruiting bias can help a company thrive. And in the words of Lena Waithe, Emmy award winning writer, producer, and actress, “the only way you really see change is by helping to create it.”
The post How To Embrace Diversity in Hiring Through AI appeared first on Social Media Explorer.
Original source: https://socialmediaexplorer.com/infographic/diversity-in-hiring/
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Posted on June 1st, 2021
Using Data To Optimize Your Health
Using Data To Optimize Your Health written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Patrick Samy
In this episode of the Duct Tape Marketing Podcast, I interview Patrick Samy. Patrick is the CEO and Co-Founder of Span Health, a platform and coaching program for data-driven health.
Key Takeaway:
Because research and data are more and more easily available today, a lot of people are beginning to question the typical western medical practice. This ease of information has many people trying to control their own destiny when it comes to their health.
Patrick Samy was confronted with conflicting advice and a lack of support from his doctor and dietitian, he quickly realized that most medical professionals often lack crucial time to avoid using dietary guidelines as a one-size-fits-all. This most often results in medical professionals relying more on medication for long-term management. His personal journey drove his passion to find a solution to this very problem that he and many others face. And this is how Health Span was created. Health Span is data-driven health coaching platform that uses your data to help your maximize your health performance. In this episode, Patrick shares his entrepreneurial journey and the story of the inception of Health Span.
Questions I Ask Patrick Samy:
More About Patrick Samy:
More About The Duct Tape Consultant Network:
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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.
There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.
Original source: https://ducttapemarketing.com/using-data-to-optimize-your-health/
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Posted on May 31st, 2021
Weekend Favs May 29
Weekend Favs May 29 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape
Original source: https://ducttapemarketing.com/weekend-favs-may-29/
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Posted on May 30th, 2021
Using Gifts To Cut Through The Noise
Using Gifts To Cut Through The Noise written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Ruhlin
In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He’s also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
Key Takeaway:
Companies spend billions every year giving crappy stuff to their most valuable people. John Ruhlin set out to change this. If you’re going to give someone something, blow them away — so he created a done-for-you-gifting agency that helps people achieve just that.
People refer business to people who they like, trust, and who are top of mind. There’s an art to gift-giving, and in this episode, John dives into the art and science of using gifts to increase referrals and strengthen client retention.
Questions I Ask John Ruhlin:
More About John Ruhlin:
More About The Certified Marketing Manager Program Powered by Duct Tape Marketing
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.
If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?
I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.
Original source: https://ducttapemarketing.com/using-gifts-to-cut-through-the-noise/
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Posted on May 29th, 2021
The Incremental Approach To Innovation
The Incremental Approach To Innovation written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with With Chris MacLeod
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
In this episode of the Agency Spark Podcast, Sara interviews Chris MacLeod. Chris is a Senior Consultant and coach with ADAPTOVATE, a global management consulting firm, based in Sydney Australia, specializing in Agile at Scale business model transformations. As Design Thinking and human-centred-design evangelist, Chris works with large, publicly traded companies to embed Agile ways of working that support sustainable innovation and customer value delivery. Chris is also a long-time member of the Duct Tape Marketing Consulting Network and acts as the International Leader, helping grow the brand outside North America.
Questions Sara asks Chris MacLeod:
Learn more about Chris MacLeod:
This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.
Original source: https://ducttapemarketing.com/the-incremental-approach-to-innovation/
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Posted on May 28th, 2021
A Look at the Ready-to-Drink Cocktail Market
In happy times, or sad times; good times, or bad times, it’s always a good time for a drink. Finding a reason to drink has never been difficult. We drink for all kinds of things – whatever the occasion, it pairs nicely with our favorite adult beverage.
Humans love to drink, and cocktails have been with us through thick and thin. It’s interesting to note that one of the most popular classic cocktails, the Gin & Tonic, was actually created as a health tonic in the 19th century. It was created and used by Brits who were beginning to travel to India and hotter climates. Another classic cocktail, the Mai Tai, was created in 1944 and originally contained rum with lime, orgeat, orange curacao, and simple syrup. However, in 1954 the Royal Hawaiian Hotel began adding pineapple and orange juice for a sweeter flavor, and this became the Mai Tai we still love today.
In our most current (cocktail) history, the year 2020 brought us a new, unexpected (and truly unappreciated) reason to drink; the COVID pandemic. Even though bars were closed and we couldn’t spend much time with our favorite drinking buddies, alcohol consumption was still up last year by 14%, and 44% of Americans began buying their alcohol online. In fact, online alcohol purchases were up by a whopping 243%.
Along with this extra alcohol consumption, home bartending, and the best excuse for 8am drinking since the Spanish flu of 1918, COVID fueled our creativity and brought us some delicious new cocktails, known as “Quarantinis.” Some of these cocktails include the Kombucha Quarantini, a blend of gin, kombucha, and blackberries; the Kumquarantini of rye whiskey, kumquat syrup, lemon juice, saffron liquor, and egg whites; and the Charmin Quartini with vodka, cointreau, lime juice, simple syrup, and cranberry liqueur.
Another exciting cocktail trend, which increased substantially during the pandemic, is the ready-to-drink cocktail. These cocktails make drinking even better with no mixing, no mess, and no clean up. Ready-to-drink was already on the rise, but in 2020, they grew by 43% worldwide, and we don’t see them going away any time soon. Bars may be opening back up, but ready-to-drink is too convenient to let go. In fact, they’re expected to make up 20% of all alcohol e-commerce by 2024.
If the pandemic had you ready to drink, the ready-to-drink cocktail is here for you!
The post A Look at the Ready-to-Drink Cocktail Market appeared first on Social Media Explorer. Original source:
Via Cooloo.com
https://socialmediaexplorer.com/infographic/ready-to-drink-cocktails/
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Posted on May 27th, 2021
Gawdo.com Has a Better Solution to Streamline Your Press Release Service Distribution
Press Release Wire Service is an agency that provides the core infrastructure required to distribute press releases to the media. It is also the most effective way to get out news releases to your target audiences. Press Release Distribution Services, though not all is the same; it is vital that you find a company that can provide you with the services and quality that you need. There are many different wire services to choose from including PayPerPost, GetAFreelancer, RentaCoder and more. Each one has its own benefits and drawbacks when it comes to choosing which one is the right choice for your particular situation. Moreover, Gawdo.com is one such top-notch digital media marketing platform that facilitates press release distribution within popular media outlets like New York Times, Associated Press and the rest 200+ websites. The Gawdo.com professionals will help you build up your brand name in the industry and ensure that you focus all of your efforts on a targeted audience that is most likely interested in your services.
The main benefit of using a Newswire press release wire service is the speed at which you will receive your news release. If you choose a company that is faster than others, you are likely to receive your news before others. The Newswire service you use is responsible for breaking stories and obtaining more coverage than competitors in your industry. It also includes the distribution of press releases to key news outlets. The speed of the Newswire distribution also allows you to stay in front of the competition.
Another benefit of using a Newswire distribution service to get press releases is the ability to control the amount you pay. You decide the price you want to pay for each story based on your budget. Prices start at as little as ten dollars per story and go up from there. You can set your prices to meet your budget or you can take advantage of offers that offer discounts on large amounts of content.
A basic plan for getting press releases out to multiple outlets is to submit your press release to as many news organizations as possible. This is the best way to build your business because the more outlets you contact the more opportunities you have to gain exposure. When creating your first press release distribution plan, consider how many publications you want to submit to. Some people start with one and expand later.
Most press release distribution services charge by the page. However, you will not spend as much if you choose to pay by the piece. Also, be aware of the minimum fees that some outlets charge. You may be required to pay an extra fee if you submit more than one press release.
Some Newswire companies charge by the search, while others offer a free press release distribution list. Search for sites that offer both services so you can find the one that fits your needs the best. Some of these distribution services only offer the free list, while others offer the full service.
The cost to utilize the free press release distribution list will vary depending on which outlet you choose to use. Most will allow you to submit one press release per week for free. Others require at least two per releases. The free list is helpful if you have very little space to work with or if you want to avoid additional charges. However, many news outlets that offer this service also charge per release, which can be quite expensive. Be sure to read all of the associated press releases to see what charges apply. Still struggling with how you can distribute press releases and what are the reasonable charges? Then don’t worry and repose your faith in Gawdo.com’s prompt digital marketing services.
When you have your free press release distribution list, you need to decide which sites to submit your releases to. If you can find several sites that offer similar content. This will allow you to compare the types of material that they are offering. You should also find out whether you will need a form to submit your releases or if they will handle everything for you. Most sites that offer distribution also offer forms for submission. This is one of the best ways to save time and money since you do not have to spend time submitting releases manually.
The post Gawdo.com Has a Better Solution to Streamline Your Press Release Service Distribution appeared first on Social Media Explorer.
Original source: https://socialmediaexplorer.com/content-marketing-2/gawdo-com-has-a-better-solution-to-streamline-your-press-release-service-distribution/
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Posted on May 26th, 2021
Using Virtual Assistants To Scale Your Agency
Using Virtual Assistants To Scale Your Agency written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with With Amy Foley
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
In this episode of the Agency Spark Podcast, Sara interviews Amy Foley. Amy started her entrepreneurial journey in 2011 when she left her corporate job to have more flexibility and time with her family and started a small Virtual Assistant business. The business evolved (with the help of her co-founder, Michael Reynolds) into what is now known as Inbound Back Office, which provides back-office support to marketing agencies. Amy has over 20 years of administrative experience in various industries, including manufacturing, real estate, accounting, marketing, SaaS, and more. She has a BA in Business Administration and a Masters in Information Systems. When she’s not running her business, she enjoys spending time with her family, running, traveling, speaking/coaching/writing about productivity, and optimizing her health.
Questions Sara asks Amy Foley:
Learn more about Amy Foley:
This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.
Original source: https://ducttapemarketing.com/using-virtual-assistants-to-scale-your-agency/
The post Using Virtual Assistants To Scale Your Agency appeared first on connect social networks.
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Posted on May 25th, 2021
An Easier Way To Monetize Your Podcast
An Easier Way To Monetize Your Podcast written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Agnes Kozera
In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google).
Key Takeaway:
Podcasting has been around for years but has only really become a popular medium in the last couple of years. But this medium has lacked the infrastructure for brands and podcasters to be able to collaborate directly.
Podcorn was created to solve that very problem. It’s a marketplace that takes the pain out of finding and sponsoring podcasts while empowering podcasters to monetize their voices and passions in a way that is engaging for listeners. In this episode, Agnes talks about the story of Podcorn and how podcasters and brands can effectively work together to both monetize podcaster content and collaborate on organic brand ads that resonate with listeners, driving business results for advertisers.
Questions I Ask Agnes Kozera:
More About Agnes Kozera:
More About The Certified Marketing Manager Program Powered by Duct Tape Marketing
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.
If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?
I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.
Original source: https://ducttapemarketing.com/an-easier-way-to-monetize-your-podcast/
The post An Easier Way To Monetize Your Podcast appeared first on connect social networks.
via Connect Social Networks http://connectsocialnetworks.com/an-easier-way-to-monetize-your-podcast/
Posted on May 24th, 2021
Weekend Favs May 22
Weekend Favs May 22 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape
Original source: https://ducttapemarketing.com/weekend-favs-may-22/
The post Weekend Favs May 22 appeared first on connect social networks.
via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-may-22/
Posted on May 23rd, 2021