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It’s long been known that Google wants to drop support for third party cookies on Chrome, and the day is finally coming. But what other changes are Google bringing in for 2021 and beyond?

On May 27th 2021, Google held their Marketing Livestream, which highlighted many of the changes coming to Google Ads in the coming months.

Most of these changes are well known to marketers, such as the end of third party cookies. In the nearly hour and a half long online presentation, there was a lot to take in.

In this post we’ll take a quick look at the important changes coming to Google Ads and how they affect digital marketers.

Cookies OUT, FLoC IN

The headline change is the end of third party cookies. Long touted as a major problem for preserving online privacy, third party cookies will be phased out by 2022.

But what about their replacement?

The Federated Learning of Cohorts, or FLoC for short, has been presented as a new way to preserve user anonymity online, but to still allow marketers to target demographics by genuine interest.

FLoC works by putting individuals under a demographic umbrella, or cohort, as opposed to keeping individual information. The theory is that the anonymity of the crowd means that no unique identifiers are kept on a specific user, but that we become part of a collective.

Is FLoC an improvement?

There is a lot of controversy around the switch to FLoC, with many maintaining that actually, it’s more of the same, or, worse, it actually gives businesses more information about you.

Privacy focused browser, Brave, which already blocks third party cookies and embedded ads, is also blocking FLoC. The reason is that Brave feels that additional information is shared without the informed consent of the user. You can read their full press release on the matter of FLoC on the Brave site.

Additionally, Mozilla Firefox and Safari will also not use FLoC when it is introduced. But Chrome still has the majority market share, with 67% of users choosing Google’s browser.

The issue for most is that FLoC presents new issues, rather than dealing with the existing problem of privacy.

As an example, if you have an account with a website, your FLoC activity will be available to them, giving this company increased insight into your online habits. An issue referred to as cross-content exposure.

So, is FLoC a total fail from Google?

Well, it does seem that the overwhelming majority of tech publications and companies are not entirely enthralled by the incoming changes to tracking. From a user perspective it’s not looking too good.

For digital marketers, it pretty much means business as usual. Google Ads will continue to target your chosen demographic and location. In fact, Google reckons that ads will be at least 95% as effective as they’ve always been. So that’s good news, right?

New integrations

During the Google Marketing Livestream 2021, there were a lot of interesting stats. Many of these highlighted how the Covid-19 pandemic has changed how many companies do business, and how a lot of these changes are here to stay.

Some of the key ones related to the past year are:

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Native advertising, over the years, has proved successful with multiple testimonies as to why exactly it worked.

Native advertising is seen in almost every media format which includes search engine result pages, social media, even traditional and digital print publications.

This form of advertisement makes use of native ads that have been designed to blend in and match the entire format of the host site.

It’s usually designed and delivered to the user in the form of content and works to not disrupt activities but remain subtle throughout the user’s stay.

Continue reading to see three of the best examples of native advertising

What Makes an Effective Native Ad?

Native ads when done properly are more likely to get engagements from the site visitors.

Individuals are always wary of the traditional themed ads, making them shy away from the site.

For a native ad to remain effective, there are rules to the game. Below are factors that make a successful and effective native ad.

Do you want to diversify your communication and bring a new angle to your business strategy? One of the opportunities available to you is the Video Testimonial. This type of video highlights your customers while promoting your business. Today, 88% of consumers trust testimonials on video. So why not get started?

Television, internet and social networks broadcast it regularly and unconsciously reach target customers. Hiring professionals to do testimonial video has become a most popular way for businesses to grab the attention of consumers. But why so much enthusiasm for the audiovisual industry and what are the advantages of video testimony for your business?

Video testimonial: a powerful marketing strategy to attract attention

It is clear that communication goes faster with videos than with writings, and that the audiovisual sector better captures the attention of the public. Therefore, choosing a video testimonial is very advantageous to attract the attention of Internet users, but also to convey emotions about a product or service. By hiring a video testimonial service for your video, your business and your brand will have a better chance of standing out from the crowd.

Reach more customers and more sales with testimonial videos!

If your goal is to excite prospects into customers, then video testimonials are for you. Indeed, they generate a feeling of proximity to the person viewing them and trigger a purchase click. Moreover, the behavior of target customers has changed a lot in recent times. Indeed, before buying a product, we have become accustomed to consulting user reviews before finalizing our purchases. This culture of “social proof” is now an integral part of their purchasing decision. In addition, captivating videos are shared quickly, which has the effect of increasing the visibility of your business with great speed.

Build trust and retain your customers with great video content

The video testimonials are not only used to convert new prospects, they also have the role of customer loyalty. If you want to build a real relationship of trust with them that lasts over time, do not hesitate to work with real professionals. Good video content helps inform your customers, keep them up to date with your services, improvements you are making to their benefits. The video testimony also allows you to value yourself in the difficult world of competition and to show your values.

How to make a powerful video testimonial?

Determine the objectives of the video: Why, how, what message.

Find a good speaker: He should be comfortable in front of a camera (not everyone) and be prepared a few weeks in advance to find him.

Prepare for the interview with specific questions such as: How was your experience? What consequences on your lifestyle? Would you recommend it to someone? If yes/no why? Send all of these questions in advance so the client has time to prepare. Better, however, not to make him read a script, this is easily understood when a testimony is scripted, and it is much less natural!

Make the client comfortable: Tell them a little joke before you start and relax the atmosphere to the max. This will have a real impact on its performance.

Optimize the equipment: Cameras, cameraman, background, different plans, colors, brightness, green background, everything must be set up beforehand.

Plan post-production: Add background music, cut unnecessary moments or “blanks”, adjust: brightness, sound, colors (if necessary)

Post: Here is the most important step! Broadcast on all social networks (YouTube, Facebook, Twitter, Dailymotion) and your websites (natively, to keep traffic on your site.

To summarize, the video testimonial constitutes a strategic lever to boost your sales, increase the visibility of your company and retain your customers. Video testimonials also unconsciously reach consumers. To make a real success on the screens and reach a maximum of spectators, realize your video testimony by professionals in this field.

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Although globally the coronavirus pandemic still persists, in the United States, it seems to have taken a turn for the better. American citizens are noticing that covid restrictions are finally being lifted and they are finally regaining that freedom they have longed for. With normal life returning sooner than expected, some people certainly feel overwhelmed to return to a life full of crowds and busy schedules. The United States may have the green light to go back to how things were, but the pandemic altered the way we live so much that it may still have an effect on society for a long time, maybe even permanently.

One individual who was very frustrated over the country stripping it’s citizens of their freedoms during the pandemic was Judge Napolitano. He is currently a news analyst for Fox News and has many years of experience with being in the public eye. He is the youngest life-tenured Supreme Court Judge in the history of the state of New Jersey. While on the bench, he presided over 150 jury trials. He is a graduate of Princeton University and the University of Notre Dame Law School. He taught constitutional law and jurisprudence at Delaware Law School for two years and at Seton Hall Law School for eleven years.

Since 1998, Napolitano broadcasts daily nationwide on both the Fox News Channel and the Fox Business Network. He is known for being an outspoken advocate on personal liberties, private properties and economic opportunities. He is always the first to lash out at the government when they interfere with civilian freedoms. Judge Napolitano has been published in The New York Times, The Wall Street Journal, The Los Angeles Times and other publications as well. With many years of experience and television exposure, he was certainly vocal and up to date on events occurring surrounding the pandemic and the United States’ handling of the crisis.

Even though he is certainly thrilled that the country was finally able to keep the virus under control, Napolitano admits that some aspects of life will still not return to normal. Below are some of the changes the Judge believes will stick for a very long time:

The concept of segmentation isnt new to marketers. Most people use segmentation to send a customized email. Apart from that segmentation can also be used to understand loyal customers behavior as well as create pricing models for the buyers. Additionally its also one of the most valuable tools to boost leads on social media platforms. While uploading quality content is effective to build a relationship with audiences segmentation can also provide many additional benefits. As segmentation increases the success probability of your business you shouldnt neglect it. In this article we will discuss 5 simple ways that will help you to segment your social media audiences. Understand Your Audience Just like any other marketing strategy using relevant social media segmentation to understand the potential customers is the key to success. If you dont know who your potential customers are and what their demands are you wont be able to apply other strategies. To understand your audience more accurately use your research data and analytics to develop buyer personas. Buyer personas are considered as your customers semi-fictional representations that will help you to create unique content and attract loyal customers. Streamline Your Process You can choose multiple social media platforms to segment some specific audiences. But you can also streamline your process by using various social media tools. These tools will help you to create and publish advertisements effectively for your segmented customers. Eric Dalius Net Worth Suggests You Use Social Media Targeting Tools Most people think about paid targeting options when they hear something related to social media segmentation. However there are tons of organic targeting options available for both high-budget and low-budget marketers. Use the targeting options from different social media platforms to speak directly to your customers. For instance entrepreneurs or business owners use Facebook so that their business can spread messages to users based on interests demographics and geological location. Apart from Facebook the built-in targeting tool is also available on LinkedIn. You can use that tool to filter as per the company size and industry. Create Audience Groups Do you know that building community is the main perspective of social media platforms? If youre finding an easy way to gain insights and segment your audience then you should focus on creating communities that have people with common interests. However you should decide whether you will keep the group closed or open. Open community groups will help you to gain information about the perspective of audiences toward your brand. You can also use this forum to participate in discussions and ask some relevant questions. But dont forget that open groups cannot provide you sufficient knowledge about the industry saysEric Dalius Net worth. However closed groups can help you to receive valuable feedback from trustable groups. Not only will this enhance your knowledge but also provide some insights into the industry. Test and Improvise Your Strategies Although you cannot directly make a group with your audience using this tip creating a well-managed group will help you to achieve success in segmentation. If you use social media testing youll be able to understand the effectiveness of your content amongst your audiences. This way youll be able to know if your strategy is powerful enough to meticulously segment your audience. Conclusion These are the 5 best ways for segmenting your social media audiences. Unless you have a small business the audience group of your business is massive. Within these audience groups some people have different desires and preferences than other people. It may seem challenging to spread your message individually to every customer but these 5 tips will help you to create relevant conversations with your social media audiences. The post Eric Dalius Shares 5 Simple Tips for Business Owners to Segment Their Social Media Audiences appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/eric-dalius-shares-5-simple-tips-for-business-owners-to-segment-their-social-media-audiences/ The post Eric Dalius Shares 5 Simple Tips for Business Owners to Segment Their Social Media Audiences appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/eric-dalius-shares-5-simple-tips-for-business-owners-to-segment-their-social-media-audiences/

Have you ever wondered how a successful business is born? The backstories of those that are intelligent enough to run a company can be fascinating to uncover— even more so when a cofounder changed his path multiple times to find his passion.

GR0 cofounder Jon Zacharias never intended to go into digital marketing. In fact, he went to school to pursue law. At his part-time job, working for a friend of his father at a law firm, an interest in search engine optimization began to grow into a self-defined “obsession.” Eventually the gig led him to realize, “I was way more interested in getting the cases than litigating them.”

At the time, only law and medical professionals were fully utilizing the tool of SEO, a system that streamlines content to connect searches on platforms such as Google to specific data. The potential for businesses to profit off of SEO by using it to up their digital marketing game still seemed like a concept years away. However, Zacharias saw the importance of this process long before it became mainstream in the e-commerce industry.

In November of 2016, a struggle with addiction became too much to ignore, and Zacharias received treatment at CRI-Help, a residential drug rehabilitation center. Armed with a new sense of self and sobriety, he met his future GR0 partner, Kevin Miller, through the program. He states, “We immediately became best friends, talking every single second. I feel like my entire life shifted as soon as I met him.”

And he was right. Miller’s experience working at Google and position as head of growth at Opendoor allowed for the pair to bond over search analytics and marketing campaigns — something Zacharias had always seemingly done alone. He had been waiting to share his expansive findings with someone else.

“I spent the next seven, eight years, from 2011 to 2019 when we started the company perfecting the science behind SEO, and then once I had that perfected, I basically started applying tactics that had never been used in e-commerce,” he shares. “It was really like the second wave of SEO.”

By the time this new process had been shown to Miller, he was all in and suggested going a step further. Zacharias states, “He loved it so much that he was like, ‘let’s just start a business and do this for as many direct-to-consumer brands as we can, because it’s such a powerful channel.’” The duo laid their plans, and GR0 quickly came into being.

Two years after its inception, this startup has been propelled into success. “We are basically matching the hottest direct-to-consumer ecommerce brands, working with the biggest celebrities in the world, and creating real partnerships,” Zacharias states. GR0 has been able to work with Venus et fleur, Nugenix, and Funboy, among other reputable businesses.

Zacharias says, “We give these brands an opportunity to work with huge celebrities that they wouldn’t normally be able to work with because they couldn’t afford to put millions of dollars down up front.” With an inspired and inspiring CEO, GR0 is just beginning its climb upwards.

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We often hear about accidents because of the desire to capture moments for social media. It seems that the world has revolved around the virtual connections we establish while social media platforms compete to engage their users.

A Recent Accident Involving Snapchat

An accident that happened on May 4, 2021, reveals that three young men crashed against a tree while speeding in a vehicle. The purpose of the three young men performing the stunt was to try out one of Snapchat’s filters. This filter allegedly shows the actual speed of the vehicle people are driving.

The three parents believe that Snapchat is to blame for the accident, as young people are enticed to show off their speeds on the social media platform. Many victims are powerless against tech giants, but surprisingly, the court revealed that the parents have the right to file a civil lawsuit because of the app’s design.

Civil litigation law firm Faruqi & Faruqi LLP believes that the justice system is headed in the right direction because of this decision. This article explains the implications that could happen as the public will gain the power to file civil lawsuits against social media giants.

Justice for Personal Injury Victims and Survivors

Most personal injury victims and survivors settle with little to no compensation for the accidents that have happened due to social media participation. While this has been going on for the most part since the advent of social media, this single 2021 case can give that one step closer to justice for the three young victims and future victims and survivors.

Faruqi & Faruqi LLP explains that social media platforms have the legal protection that would cover them if some parties decide to file a lawsuit. However, it is a powerful fact to discover that people who are harmed because of the app’s design will finally be given justice.

Rethinking the design of Social Media

Many accidents relating to social media are because of trends and challenges gone wrong. These are often user-generated ideas and content that encourage people, especially the young, to show impressive feats on photos and videos.

Sadly, the design of social media turning interactions into a popularity contest has been the core of accidents due to the trends and challenges posed. Social media giants now should have the moment to rethink the design of their apps, eliminating the content that encourages dangerous behavior while keeping genuine interactions.

Some areas of improvement include:

PRFire is one of the most helpful public relations and online marketing services in press release distribution for clients who want their business to be noticed and it comes with numerous free as well as charged services within a reasonable price range. Its journalists refine clients content and the expert team works fast to link a broad range of clients with consumers journalists and bloggers informing them about new goods services and corporate news. The service offers free distribution of press releases in various categories including news business agriculture technology economy awards charity arts entertainment education health travel and more and can also help generate press releases for an additional charge. It employs customised distribution lists to reach out to appropriate publishing industries that fit the clients needs. This makes PRFire a very versatile press release distribution site with great coverage and maximum results with enabled submissions to Bing Yahoo and Google news. Online press releases are one of the most affordable and accessible methods for businesses to promote their products and create a brand name for themselves. It is quick and reaches a large and targeted audience helping businesses become more visible and eventually generate more revenue. PRFire helps such business owners deliver their news and content in the best eye-catching form to the maximum number of people in their desired target audience. If you want to promote a new product establish a service or simply enhance the profile of your company or organisation PRFire is the right place to go. It provides a diverse intrinsic and high-quality selection of programmes for a variety of businesses and budgets. It can also help them set measurable advertising goals and build high-quality backlinks to their website. It lets clients produce and post a press release which is then checked by the staff to see if it meets a certain standard and then distribute the content to numerous journalists bloggers and publishers that too within the audience from their selected demographic. With its compliance with SEO (search engine optimisation) tools it is one of the best press release websites for clients to show up in Google searches increasing content visitors and potential profit. This feature is one of the most useful ones provided by the website and has helped it become one of the highest rated free press release websites for appearing in Google web searches in the UK and worldwide. PRFires model also proves beneficial to companies for compiling a list of connections and professionals in a given field. This feed also includes their clients press releases. They may also submit photographs and videos to encourage more people to interact with them. The websites content marketing services come in innumerable formats advising and letting clients choose which ones are best for their business or sections of their news. These formats include but are not limited to guides charts e-books surveys FAQs polls illustrations blogs vlogs newsletters competitions giveaways and even memes helping the clients stay at par with what their audience will be attracted to. The website specialises in and provides clients with quite a few services that can help in the set-up development growth or expansion of their organisation including financial services reputation management construction travel services infographics images etc. It comes with various guides that prove very helpful to clients in forming their press releases. It lets clients amplify their content with charged services like professional editing rewriting consultation professional photography reddit sponsored promotion and more and ensures maximum exposure with distribution on the international news wire and cross channel exposure with Twitter and Facebook features. On top of ensuring the best quality content and maximum distribution PRFire also lets business owners monitor and view recent press releases within the fields similar to their chosen areas in order to help them keep an eye on current events and improve their content according to ongoing trends. It provides transparent and detailed statistics and analytical reports that outline the work carried out by the staff and show the impact of clients submissions letting them know how much the services really worked and returned to them for their investment.All these features make PRFire one of the top press release services. With strong links to regional journalists in the UK it has an upper hand when it comes to press distribution in the United Kingdom while also providing international coverage for clients from across the globe. In conclusion PRFire is one of the best options that provide businesses with a place to monitor activity in their particular industry areas a vehicle to get content in-front of journalists and other such authors or influencers a way to drive traffic to a website and reach more and more people in their target and a method of creating inbound links to their own website. The website is worth a visit especially for new and small businesses who want to diversify and develop their marketing campaigns but dont want to spend all of their money in doing so. The post Best Free amp; Affordable Press Release Distribution Services in UK appeared first on Social Media Explorer. 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This past year made us rethink how we do things, from shopping to communicating and the way we spend our money. One thing that hasn’t changed is the fitness trend that people across the globe were already joining and, with the sedentarism that the past year brought to our lives, it’s only natural that this industry will see a boom in the next few months.

Yet, conditions are not the same as before. On the one hand, some people are still reluctant to be out in public, and with good reason, since we are not out of the pandemic woods yet, and the sanitary measures are still in place. On the other hand, the economy hasn’t come back to what it used to be.

This is why the fitness industry needs a new approach, and you could be one of those pioneers. To change the face of exercise spaces, you’ll need all the help you can get, so you might want to start thinking about commercial construction loans like this.

Revamp the fitness façade

It’s not that you have to completely innovate the industry, but you have to take your current circumstances to make some changes. Start your business model thinking of these things:

Define a very specific niche

This goes beyond thinking about women, people that need to visit a gym after work, or people with children. You have to think about specific current circumstances like sickness, new demographics, and even regular testing of customers. Think of what you would need and start from there to define who you would like to serve.

Create accessible packages

After using commercial construction loans to develop a fitness center, you might want to make the investment money back fast, but this doesn’t have to be at the cost of a few clients. Better to bet on volume and keep money coming in without hurting your clientele’s pockets. Think about a membership for machines that includes access to all classes, one for just a few classes, weekly payments to use certain facilities. The idea is that everyone finds a solution they can afford.

Have a professional sanitizing crew

Specialized cleaning in a gym was already a necessity, and now it has become the biggest priority since you could be bringing from 20 to 200 people in the same space throughout the day. Hire an around-the-clock staff or cleaning company that has knowledge of covid cleaning. This way, you can make sure your clients are secure. But you’ll also want to think of rules that everyone has to follow, like exercising with a mask on. Hard, but necessary.

Branch out

Even though your core business is fitness, you’ll need to include satellite income. Special classes, a food court of healthy food, on-site nutritionists, conferences. Everything you can think of but with a very clear idea of health and fitness. Don’t compromise on the contributions you want to make to people’s safety and wellbeing.

Keep an online service.

A lot of people won’t leave their house yet, but they still need to be fit and healthy, so retain some of your original ideas in the midst of the pandemic or create new ones so you can serve people from their homes. You can use your own space and take advantage of downtime in different classrooms to stream routines.

Remember that there are still sanitary restrictions, so you won’t have many customers at once, so think about the size of the place you want to build with commercial construction loans. Take into account that you’ll have a lot of free room at certain times of the day so try to take advantage of them.

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